From covering breaking news to researching features, journalists have a lot of variety in their day-to-day work. If you’re thinking of becoming a journalist, you might be wondering what a day in the life of a journalist looks like. Are you likely to spend most of your time writing or will you be conducting a lot of interviews. The answer will depend on your specific role but most journalists do a combination of the following things:

Staying on top of news trends

Since journalism is all about what’s happening in the moment, one of the key parts of any journalist’s day is to stay on top of news trends by checking newswires such as the Associated Press or Reuters and social media platforms such as Twitter and Facebook. Doing this throughout the day allows journalists to come up with and editorial plan and assign reporters to stories that need to be covered.

Researching stories

Once a journalist has their assignment, they’re responsible for conducting in-depth research into the story. This includes identifying potential sources, fact checking numbers, dates and other important pieces of information and doing contextual research to find out related news items that should be referenced in the final piece.

Interviewing people

Another important part of a journalist’s day is to go out and interview people. This can include talking to voters outside of a polling station when covering an election, interviewing medical experts about a new advancement in medicine or chatting with a celebrity about their latest film. Whatever the context of the story, journalists are responsible for getting the information straight from the source and then synthesizing this information into a story that they can share with the public.

Writing and editing

After researching the story and conducting interviews, journalists spend time identifying the key points of the story and creating a structure for it. They then use the information they’ve gathered to add detail and color to the story and to make it as informative as possible before sending it to an editor for review and publication.

An exciting and challenging career path, journalism offers recent grads the opportunity to be at the frontline of breaking news while also helping them develop engaging storytelling skills. To find out if being a journalist is right for you, consider doing an internship with a news or media outlet.

Next, get more career tips for internships and entry-level jobs such as Getting an Entry-Level Job With No Experience and find answers to common interview questions such as What’s Your Dream Job?

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Have you always been a natural writer? Do you love being persistent when talking to people? If you enjoy getting to the truth of a matter as well as putting in the work to research, write and edit stories about issues around the globe, the world of journalism may be for you.

What is a journalism major?

Majoring in journalism is a fast-paced endeavor, where you’ll be quickly learning the ins and outs of how to write a variety of different types of stories on many different topics. You’ll often be sent out into the field to work on your own, and you’ll have to come back with polished articles on quick, hard deadlines.

Is it right for me?

If the idea of getting to research, write and edit stories sounds great to you, here are several key questions to consider before you commit to majoring in journalism.

• Do I feel confident in my basic writing, research and editing skills?
• Am I someone who likes to spend lots of time fact-checking my work and making sure every detail is correct?
• Do I like reaching out to people (often through cold calls or emails) to interview them for a story? Am I persistent in following up with people to get what I want?
• Am I okay with not everyone liking a story I publish? How do I react to backlash?
• Am I able to handle and incorporate criticism and feedback from my professors and peers? Do I have a thick skin when it comes to my writing?
• Am I okay doing lots of my research, writing and editing by myself?
• Am I good at multitasking and working on multiple stories on a variety of topics at once?
• Will I dedicate myself to getting internships and jobs through college that will further my level of experience?

What can I do with a journalism degree?

Often people say that journalism is a dying field, but that can’t be further from the truth. While traditional print journalism might not be in the same place it was several decades ago, it is still relevant. Additionally, digital journalism has become more and more prevalent, and there are many different jobs out there for people with a journalism degree.

There are also many people with journalism degrees who work on the opposite side of the industry in public relations roles, pitching ideas and stories to journalists on behalf of clients.

Some potential career options include becoming a journalist, blogger, social media manager, broadcast journalist, communications manager, publicist, marketing manager, advertising copywriter, multimedia reporter, photographer and editor.

What do journalists earn?

Journalism is a field where salaries vary greatly based on where you’re located, what your official title is and the type of company you work for (for instance, a bootstrapped media startup versus and established magazine brand). Starting salaries typically run between $25,000 to $40,000 depending on those factors.

Many journalists also choose to go the freelance route, which affects your income from month to month. This doesn’t mean you can’t make a comfortable living; it just means that your salary won’t be consistent every single month, and some months may be tighter financially than others.

If you do choose to pursue a career in journalism rather than something like public relations or marketing, you’ll most likely be on the lower end of the salary spectrum, around $35,000 to $40,000 per year.

Next, learn more about this college major such as Accounting and get more career tips for internships and entry-level jobs such as 10 Tips for the Perfect Cover Letter.

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For those majoring in journalism, there is no better way to explore potential career options than by taking on an internship. Internships for journalism majors are wide-ranging, giving you the hands-on experience you need and an in-depth look at the industry of your choice. Best of all, internships are a great way of getting one step closer to your dream job.

Here are some of the most common internships for journalism majors:

Journalism intern

As a journalism intern for a newspaper, magazine or a digital media property, you’ll learn how to produce engaging content that fits the style and tone of your publication. During your internship, you’ll take on projects such as conducting interviews, uploading website content and managing the company’s social media accounts. You may also be offered the opportunity to write articles which you can add to your portfolio. If you’re considering a career in journalism, this is the internship for you.

Editorial intern

An editorial internship is similar to a journalistic one except that it’s not always affiliated with a traditional publication. As an editorial intern, you might be hired by a PR company, a startup or a nonprofit to develop content for their website. During your internship, you’ll be responsible for writing content, sourcing photos and crafting posts that can be used across the company’s social channels. You’ll contribute to strategy designed to increase the organization’s internet presence. In addition to researching, writing, editing and creating outlines for new articles, you’ll also monitor feedback and statistics for blog posts and assist with SEO strategy. This is a great internship for anyone who wants to learn as much as possible about digital media and to develop solid editorial skills along the way.

Content marketing intern

A content marketing internship is perfect for journalism majors who are looking to work closely with marketing, advertising and PR teams. From writing content for the company’s website to organizing and researching information for the organization’s newsletter, you’ll be participating in most aspects of content marketing and sharpening your copywriting skills along the way. During your internship, you’ll also get a chance to research, outline and write blog posts relevant to your company’s target audience as well as writing press releases for new campaigns. This is a wonderful internship for anyone interesting in going into marketing after graduation.

Social media intern

As a social media intern, you’ll assist in crafting social media posts and monitor the impact of those posts across different social channels. You’ll also get hands-on experience with social media tools like Google Analytics and HootSuite, as well as learning how to use metrics to optimize campaigns. This is a great internship for journalism majors interested in developing creative social campaigns and engaging users in the process.

Copywriting intern

A copywriting internship is all about writing engaging material and maintaining good communication with your team. As a copywriting intern, you’ll gain hands-on experience writing brochures, reports and marketing materials. You’ll also assist with drafting and editing blog posts, news articles and website content. Last but not least, you’ll learn how to monitor marketing and media trends and modify your writing style to suit your audience. This a wonderful internship for anyone interested in advertising or marketing.

Broadcast intern

As a broadcast intern for a TV or radio station, you’ll get to observe the planning, operation and execution of a TV show, radio program or podcast. Your responsibilities could range from administrative duties like researching and fact-checking news stories to more advanced tasks like booking guests, developing scripts and putting together press releases. If you’re interested in learning about broadcasting, this could be the right internship for you.

Whether you’re interning at a famous digital media company or writing copy for a small tech startup, a journalism internship will give you the skills you need to succeed in your first job after graduation.

Next, learn more about this college major such as What is a Journalism Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as What is an Entry-Level Job?

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Do you enjoy talking to people and figuring out what makes them tick? Are you an outgoing person who is comfortable connecting with diverse groups of people and getting your message across effectively? If you answered yes to these questions, then being a communications major might just be for you.

What is a communications major?

A communications major is a major designed to teach you about effective communication and how to apply it to fields like media, law and business. Coursework for this major is very similar to coursework for related majors such as public relations, advertising and journalism. As a communications major, you’ll be taking a broad range of classes including marketing, sociology and business as well as more traditional communications classes like media studies and journalism.

Is it right for me?

Majoring in communications means having a broad understanding of how this field impacts others such as business and media. Here are some key questions to ask yourself before embarking on this major:

Do I feel confident in my writing and communication skills?
Do I like studying a broad range of subjects including sociology, psychology and media studies?
Am I able to handle and incorporate criticism and feedback from my professors and peers?
Am I good at multitasking and working on multiple projects and subjects at once?
Will I dedicate myself to getting internships and jobs through college that will further my level of experience?

What can I do with a communications major?

Since communications is a broad major with significant overlap to other majors, there are plenty of available career options. Some of the most common ones include:

• public relations
• journalism
• law
• marketing
• copywriting
• … and more

What do communications majors earn?

Salaries for communications majors are as varied as the career paths they take after graduation. While public relations specialists can expect to earn starting salaries between $40,000-$45,000, entry-level salaries for attorneys start at $55,000-$60,000 and quickly go up from there.

Next, learn more about this college major such as What is a Marketing Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as How to Answer: Are You Willing to Travel?.

The post What is a Communications Major and is it Right for Me? appeared first on Career Advice & Interview Tips | WayUp Guide.

With their ability to communicate effectively in almost any situation, communications majors are some of the most sought after candidates in all sorts of professional fields. With so many opportunities available, you might be wondering how to find a job that’s a good fit for you. The best way to do that is through an internship where you can get exposure to a specific field or position.

Here are some of the best internships for communications majors:

Marketing intern

As a marketing intern, you’ll assist the marketing team with projects and find out how marketers help brands connect with their audience. During your internship, you’ll be taking on a number of tasks such as collaborating on blog post ideas, developing social media strategy and writing email copy. As a result, you’ll be gaining lots of hands-on experience and also getting exposed to all of the different elements involved in crafting a successful marketing campaign.

Editorial intern

From sharpening your SEO skills to shadowing an editorial meeting, an editorial internship can be a great and enriching experience. Depending on the type of company you intern with, you could be writing blog or news articles, learning how to research and fact-check news stories, or learning the ins and outs of copy editing and AP style.

Public relations intern

As a public relations intern, you’ll assist the PR team with campaign strategy, pitches and handling client relationships. You’ll also likely get to attend publicity events including sporting events and product launches. Best of all, you’ll learn the basics of writing a press release and assisting in the development of a full-scale PR campaign.

Content marketing intern

Content marketing internships give you direct exposure to drafting content for the company website, as well as copy for ads and blog posts. In addition, you’re likely to also get hands-on experience with other things such as managing social media accounts. Best of all, you’ll get to sit in meetings where ideas for new content are developed.

Social media intern

As a social media intern, you’ll engage your company’s followers, commenters and readers, while also attempting to grow the community. From coming up with funny memes to post on Instagram to crafting a great Snapchat story, a social media internship is a wonderful opportunity to learn more about engagement and about how to use social media as a powerful tool for business.

Copywriting Intern

As a copywriting intern, you’ll be trained in researching, drafting and editing copy for all types of content including blog posts, news articles and email campaigns. You’ll also learn how to match your writing style to a specific brand and fine-tune your copywriting skills. This internship is a great opportunity to get a feel for what’s required to thrive as a full-time copywriter.

Broadcast intern

A broadcast internship is a wonderful opportunity to learn the ins and out of working for a TV or radio station. From shadowing staff to fact-checking, researching and assisting with different aspects of production, you’ll be getting exposure to the whole world of broadcasting. Best of all, internship experience in broadcasting is essential and valued when it comes to applying for full-time jobs in the field after graduation.

In addition to the critical skills communications majors develop during college, they also benefit from the more specialized hands-on experience that can only result from an internship. By taking on one or more internships during your time in college, you’ll be able to learn more about your options and find a career path that’s right for you.

Next, learn more about this college major such as What is a Communications Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for In an Internship.

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Writing a blog post on why you would like to work at a company is a brilliant way to stand out. A blog post application serves two purposes:

1.) It demonstrates that you understand and know how to use important online marketing and communication tools.

2.) The medium itself allows you to express a voice and excitement for a company in a manner that is much stronger and more powerful than a traditional cover letter.

There are two easy to use services for writing a blog post on — Tumblr and WordPress!

Tumblr
takes only a few seconds to setup and is built to allow to get applying quickly.

WordPress
is more customizable, a little more complex to setup, but has a ton of additional tools and features to help you standout.  It is also more commonly used by companies so is more helpful in teaching you the right skills when applying for a marketing or communications role.

Inspiration:

This blog post by Lisa Petrilli explains 4 ways your blog can succeed in making you standout and offers additional insight on why this strategy can be effective.

Next, get more career tips for internships and entry-level jobs such as What is an Internship? and find answers to common interview questions such as What’s Your Dream Job?

The post How to Use a Blog to Apply for An Internship appeared first on Career Advice & Interview Tips | WayUp Guide.

If you’re a marketing or communications major, then you’re probably considering a career in public relations. Even if you’re not majoring in one of these subjects, you may be wondering about what working in the PR industry entails and whether it could be a good fit for you.

Here are some of the key things you need to know about working in public relations.

What is public relations?

Public relations is an area of communications that focuses on shaping and managing the public profile of a company or individual. As the public face of a particular brand, PR professionals are responsible for defining the story behind that brand and then making the story compelling to a broader audience. This is usually done by developing various campaigns (such as events, contests and social media strategies) designed to help promote the client’s story and engage a specific audience.

What do public relations professionals do?

Public relations professionals are essentially brand ambassadors, helping to promote the brands they represent and to establish strong relationships between clients and their audiences. The day-to-day role of PR specialists can look quite different depending on whether they’re representing multiple clients at an agency or whether they’re based in-house at a specific company, but most PR executives typically do a mix of the following things:

1. Build relationships with journalists and pitch stories related to the clients they represent.
2. Write press releases promoting a specific product or news item related to their clients.
3. Manage relationships with clients to ensure that they understand their specific publicity needs and can strategize accordingly.
4. Track and report the results of PR campaigns and optimize campaigns based on those metrics.

Pro Tip: PR roles can vary widely depending on whether you work for a small firm or a large one. At a small firm (or on an in-house team) you’re likely to be much more focused on a specific campaign or an aspect of a campaign, whereas at a large firm you’re more likely to be managing several accounts at once and to be executing strategies for all of those brands simultaneously.

What are the challenges of working in public relations?

Since public relations is a fast-moving industry, one of the main challenges PR professionals face is staying ahead of the news cycle. This involves keeping a close eye on breaking news stories (and media trends) and capitalizing on those stories when they come up. In order to do this effectively, you have to be able to think quickly since you’ll typically need to send pitches to journalists within the same day (and often the same hour) of a news story breaking. A related challenge is that you cannot control the news cycle. Although you might have a great story lined up, a breaking news story could take precedence at any time, bumping your story for several days (or sometimes indefinitely). You might also find yourself sending out pitches repeatedly without getting a response, something that happens frequently in public relations.

In addition to staying on top of news trends, one of the other challenges PR specialists face is dealing with crises. Since public relations is all about maintaining the public image of a brand, PR specialists are often the front line of defense against crises related to legal issues, technical problems and even natural disasters. To be able to handle these situations effectively, PR firms are tasked with coming up with strategies to tackle these types of crises. If and when these issues do come up, it’s a PR rep’s job to handle them gracefully, with the brand’s best interests in mind.

What are the benefits of working in public relations?

Although public relations can be quite challenging at times, there are also many benefits to working in this industry. For example, PR reps are often invited to attend charity and press events on behalf of the brands they represent and are able to network with journalists and executives across almost every industry. In addition to great networking opportunities, PR professionals also have the opportunity to learn a lot about various industries (including popular industries like entertainment, technology and fashion), which can open up all sorts of career paths, both within PR and beyond it. By getting an in-depth view of how specific industries work and what it takes to succeed in those industries, PR professionals are able to truly match their skills with their passions.

What is a typical public relations professional salary?

Public relations is both an exciting field and a lucrative one. Entry-level salaries for PR professionals typically start at around $42,000 and go up from there. Account executives with one to two years of experience generally earn between $50-60,000 and senior professionals such as executive vice presidents can earn upwards of $180,000.

An exciting and challenging field, public relations offers candidates wonderful exposure to great brands and new industries. The best way to find out if working in public relations is right for you is by taking on an internship and getting a hands-on feel for the industry.

Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What’s Your Dream Job?

The post What is Public Relations? appeared first on Career Advice & Interview Tips | WayUp Guide.

Do you have a book on hand at all times? If you love reading literature classics and discussing them with others and you consider yourself a strong communicator, majoring in literature may be for you.

What is a literature major?

A literature major involves reading and analyzing works of literature. This means discussing texts and understanding their historical, cultural and literary significance. As a literature major, you’ll be responsible for understanding and explaining the impact of texts including poems, short stories and novels.

Is it right for me?

One of the biggest questions you probably have is how a literature major differs from the more widely-known English major. While it depends on the program you’re in, English majors typically take many more classes on a variety of different genres and mediums of writing, whereas literature majors (often called “comparative literature” majors) focus on literature from either a specific place or theme.

Regardless, both English and literature majors are extremely reading- and writing-intensive, and you’ll also have to discuss your ideas in all sorts of settings, from lecture halls to seminars.

• Here are some key questions to ask yourself before you become a literature major:
• Do I possess strong writing and reading skills? Am I able to push myself to read and write about books and other works that may not be of interest to me?
• Am I comfortable sharing my thoughts and feelings on various literature with professors and peers in both large and intimate settings?
• Do I take constructive criticism and feedback well? Am I okay with both professors and peers critiquing my work and potentially disagreeing with my opinions or ideas?
• Am I interested in most likely going abroad and studying in some of the places I’m reading about?
• Am I ready and willing to take on a major capstone or thesis project towards the end of my college career?

What can I do with a literature degree?

Much like English majors, literature majors get a bad rap for studying something not transferrable to the real world, but that couldn’t be further from the truth. Literature majors graduate with strong reading, writing, critical thinking and communication skills, all of which serve them well in a variety of fields.

There are a large number of career options for people with literature degrees, which include positions such as journalist, author, writer, marketer, public relations specialist, professor, copywriter, editor, technical writer, publisher and lawyer.

What do people who major in literature earn?

Salaries vary based on the career you pursue, but if you’re interested in going into some form of communications like journalism, marketing or public relations, starting salaries are usually in the $35,000-$45,000 range.

Next, learn more about this college major such as Business and get more career tips for internships and entry-level jobs such as How to Be a Team Player.

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The field of public relations offers a lot of exciting opportunities for recent grads who are interested in learning about media relations and enthusiastic about helping companies promote their brands. If you’re considering a career in public relations, you might be wondering about the different types of PR jobs and trying to get a sense of which one is right for you.

Here are some of the most common roles within public relations.

Publicist

A publicist is typically the role people think of when they think of a PR professional. Based either an agency or on an in-house team, publicists work directly with clients to help develop and execute their brand strategy. They are also responsible for coming up with publicity campaigns and identifying the best ways for clients to promote their brands to the press and to their customers. Many publicists also work with celebrities to promote their personal brands and professional projects.

Copywriter

Another role that can be part of an agency or in-house team, a copywriter is responsible for writing publicity and marketing materials on behalf of clients. This can include everything from press releases to blog posts and is usually done in accordance with a public relations strategy created by the PR team. In addition to writing different types of copy, copywriters are also responsible for maintaining a consistent brand voice and identity across multiple channels at the same time.

PR specialist

Acting as the first point of contact for media outlets, a PR specialist is responsible for generating positive press coverage for clients by developing relationships with journalists and coming up with relevant story pitches. In order for these pitches to be successful, they have to serve two functions: 1) They need to resonate with journalists by being newsworthy items and 2) They need to represent the client in a positive light.

Social media manager

A social media manager is another potential role on a public relations team. This position can be based either at an agency (working on multiple client accounts) or an in-house team (managing the social channels of a particular company). Working to promote the brand on various social media channels such as Facebook, Twitter and Instagram, the social media manager is responsible for creating engaging content, interacting with the brand’s community and measuring the success of various campaigns.

Spokesperson

Acting as the face of the brand, the spokesperson is responsible for making statements on behalf of the company. This role is generally part of an in-house communications or PR team and is tasked with handling interview requests, making TV appearances and responding to any criticism the company might face.

The world of PR offers many great opportunities for those interested in developing exceptional communication skills and helping companies to build and maintain their public images. The best way to know which of these opportunities is right for you is by taking on an internship and getting some hands-on experience.

Next, get more career tips for internships and entry-level jobs such as the Top 10 Things You Should Look For in a Company and find answers to common interview questions such as What Are Your Strengths?

The post What Are the Different Types of Public Relations Jobs? appeared first on Career Advice & Interview Tips | WayUp Guide.

Public relations is an exciting field with plenty of career opportunities for recent grads. If you’re interested in getting started in PR, you might be wondering about the best way to get your foot in the door. Should you attend networking events or try to land an internship at a PR agency? Ideally, you’ll want to do both.

Here are the steps you need to follow in order to become a public relations specialist.

1. Decide where your PR passion lies

Are you interested in working with several different companies or are you more passionate about getting really in-depth knowledge of one specific company? Your answer will help determine which direction you want your PR career to take. For example, if you’re interested in working with multiple brands and getting a high-level view of several different industries, then working at an agency might be the best bet for you. On the other hand, if you’re more interested in getting really hands-on knowledge of a specific industry, then working on an in-house PR team might be a better fit.

Pro Tip: If you’re not sure which direction you want to take, we recommend taking on an internship at a PR agency. This will give you a great overview of the different types of accounts PR specialists work on while also giving you the hands-on experience you need to succeed in the industry.

2. Build your skill set by taking relevant classes

At its core, public relations is about storytelling and one of the keys to working in PR is being able to define and promote the stories of the brands you work with. In order to do this effectively, you need to have strong communication skills and a solid understanding of media and marketing trends. To build your skill set, we recommend taking relevant classes such as communications, marketing and media studies. These will help you develop your knowledge of the media industry while also giving you great insights into how to really engage an audience.

Pro Tip: Another way of developing your skills is by taking on a freelance project or creating a brand of your own. This doesn’t necessarily have to be a big project, but it should demonstrate that you understand how to create a brand identity. For example, if you’re interested in fashion as well as public relations, you could start a fashion blog and create a brand strategy around it. Although taking on this type of project is not necessary for landing a PR job, showing that you can take initiative and develop and execute a PR strategy will go a long way toward impressing hiring managers.

3. Take on a PR internship

Another great way to build your skill set is by taking on a PR internship. This will give you hands-on experience of working with clients and help you get a sense of what types of brands and industries you’d most like to work with. Depending on the type of internship you decide to do, you could be working on developing brand strategy, supporting account executives with managing client accounts, writing press releases, managing social channels and more. Taking on an internship is a great way to not only add valuable experience to your resume but to also get a sense of what you really want to do with your PR career.

4. Know what to expect from the interview process

Interviewing for a job in public relations involves showing that you’re informed about the industry and passionate about working with clients to help define and promote their stories. Common questions you’re likely to encounter include “What does public relations mean to you?” and “What is your favorite brand and why?” These questions are designed to test your understanding of branding and marketing techniques and to get a sense of your true interest in public relations. In order to answer them effectively, it’s important to demonstrate that you’re truly enthusiastic about the field and eager to learn more about helping brands succeed.

5. Network, network, network

One of the keys to landing a job in any industry is networking and this is especially important when it comes to public relations. This is because PR relies on building relationships between brands, journalists and audiences in order to deliver results. To do this successfully, it’s important to work on developing strong relationships with colleagues and journalists by attending networking events and meetups, and connecting with others on professional platforms such as LinkedIn.

Working in public relations is an exciting opportunity to promote brands you’re truly passionate about. By following these tips and developing your experience and your network, you’ll be sure to find an opportunity that’s right for you.

Next, get more career tips for internships and entry-level jobs such as How to Write a Cover Letter and find answers to common interview questions such as Why Do You Want to Work Here?

The post How to Become a Public Relations Specialist appeared first on Career Advice & Interview Tips | WayUp Guide.

There are few items more closely associated with the communications industry than press releases – it’s important for people interested in the field or new to a communications job to understand the purpose of a press release and to know how to write one.

Here are some tips for writing a great press release:

The purpose of a press release

Organizations use press releases to relay important announcements to key audiences, including investors, consumers and the media.

How to send out a press release

Organizations or their representatives can send press releases directly to key stakeholders or through services such as PR Newswire or Business Wire, which specialize in press release distribution.

Key points to consider when writing a press release

The following points are important to remember when writing a press release:

1. This is not a creative exercise. Writing a press release is not an opportunity to experiment with flowery prose or lay out personal opinions. As a piece of business writing, you should employ clear, concise language. People who read a press release should be able to quickly and fully understand the announcement.
2. Cover the 5 W’s. A reader should walk away understanding the 5 W’s – Who, What, When, Where and Why – whenever relevant. Who is responsible for this new corporate segment? What will happen as a result of this announcement? When will this event take place or this change be implemented? Where will certain meetings take place? Why is this change or event occurring?
3. Skip the jargon. While it’s sometimes impossible to completely avoid financial or legal language in a corporate press release, investors, consumers and the media all need to be able to understand what the release actually states.
4. Keep it concise. A press release tends to be between 3-5 paragraphs, though the length can vary depending on the information you need to include.

Why press releases are still relevant

Despite the rise in corporate social media accounts and digital media, a standard press release is still a key tool in business. Press releases remain a valuable and reliable source of information for investors, consumers and the media. Additionally, press releases are often the core building block for other forms of communication – a company might link to a press release in a tweet, or use language from a press release in a video of a CEO, a letter to employees, or on a call with investors and analysts.

What to do after sending a press release

The next steps following a press release vary based on the goal. Is an organization launching a new initiative that it wants the public to be aware of? In that case, it makes sense to follow up with media interviews to broadcast the company’s message.

Press releases tend to follow this dependable template:

Headline Describing the Main Point
Subhead Providing Additional Detail or Describing Secondary Announcement

CITY, State, Date – Opening paragraph providing clear announcement.

Quote from CEO or other organizational leader offering support or rationale for the announcement.

Paragraph providing additional details.

About [Organization Name]

Boilerplate description of the organization.

Contact

Contact Name
Title / Organization Name
Telephone
E-Mail

Once you have the template filled in, the finished product will highlight all of the key parts of your announcement in an engaging and compelling way.

Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What Motivates You?

The post How to Write a Press Release appeared first on Career Advice & Interview Tips | WayUp Guide.

Being a journalism major is a great way to build communication and storytelling skills. These skills that can be applied to any number of professional industries and having them will make you a competitive candidate in whatever career you choose to pursue. If you’ve already taken on a journalism internship during your time in college, then you know that a journalism degree can open up the door to plenty of career opportunities.

Here are some of the most common entry-level jobs for journalism majors:

Reporter

As a reporter, your primary responsibilities will be to researching and report on news stories. In this role, you’ll be conducting interviews, writing articles, fact-checking and networking. If you enjoy knowing about news stories right as they happen and are comfortable working with tight deadlines, this role could be a perfect fit for you.

Editorial Assistant

As an editorial assistant, you’ll be putting your speaking and writing skills to use. In this role, you’ll assist in all stages of the publishing process from helping to get stories commissioned to ensuring that writers submit their work on time. This is a role that can vary greatly depending on whether you’re working at a publishing house, a print magazine, a gossip website or a company newsletter but regardless of the publication you’re working for, you’ll be helping to curate content that is relevant to that publication. To succeed in this role, you’ll need excellent organizational skills, attention-to-detail and a passion for learning the ins and outs of publishing and digital media.

Copy editor

A copy editor plays a crucial role in the production of any print or digital publication and is responsible for ensuring that the final copy does not contain any typos or grammatical errors. As a copy editor, you’ll be on the lookout for omissions and inconsistencies in the articles you edit, as well as ensuring that the content you’re working with adheres to the particular style of the publication you’re working on. This is a wonderful role for anyone who is detail-oriented and passionate about showcasing great stories in the best possible light.

Digital Content Writer

As a digital content writer, you’ll be working with the editorial and creative higher-ups to bring marketing campaigns and strategies to life. You’ll also contribute to SEO-friendly content and develop ideas for future marketing content. This is a perfect role for a good communicator who is interested in writing engaging content.

Communications Coordinator

Your journalism major can also come in handy when it comes to landing a role as a communications coordinator, a role that involves coordinating a company’s promotional materials and social media activity, as well as building and maintaining relationships with media outlets. From writing press releases to organizing and overseeing promotional events, a communications coordinator strengthens the communication between the client, the company’s customers and the media. This is a great role for anyone interested in helping companies develop their public presence.

Being a journalism major will give you the skills you need to become a competitive candidate in almost any industry. The key to finding an entry-level job that works for you is knowing what you’re passionate about and what you can expect from the role. By having a solid understanding of some of the most common job opportunities for journalism majors, you’ll be one step closer to landing your dream job.

Next, learn more about this college major such as What is a Journalism Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as 6 Ways to Impress Your Boss.

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Being a communications major means learning all about the best ways to communicate effectively and help brands get their message across. And because these skills can be applied to multiple industries, communications majors are in high demand in almost every industry. If you’ve already learned about the most popular types of internships for communications majors, then you might be wondering what comes next. Are there just as many opportunities after graduation? The answer is yes.

Here are some of the best entry-level jobs for communications majors:

Marketing coordinator

As a marketing coordinator, you’ll develop marketing materials and assist with both internal and external communications. You’ll also help coordinate timelines and goals for the executive team and assist with their implementation. This is a job that requires a sound knowledge of marketing models, and even better communication and leadership skills.

Client services representative

A client services representative acts as an intermediary for the company and its clients, assisting the client with transactions, setting up meetings and ensuring customer satisfaction. In this position, you’ll be communicating with the client on behalf of the company, relaying important messages and ensuring a smooth working relationship.

Public relations assistant

As a public relations assistant, you’ll coordinate and review press releases, and help organize publicity events, campaigns and presentations geared towards maintaining a positive image for a company or brand. You might work on multiple projects, or in multiple capacities, often in a fast-paced environment that keeps you on your toes.

Editorial assistant

As an editorial assistant, you’ll coordinate editorial timelines ensuring that workflow between writers and editors is smooth and efficient. As part of your tasks, you’ll be communicating with writers to provide their assignments and following up to ensure that they submit on time. In smaller companies, you might also take on writing tasks, utilizing both your writing and administrative abilities.

Associate brand manager

As an associate brand manager, you’ll conduct initial market research and position the product you’re promoting in relation to similar products on the market. You’ll also develop marketing strategies aimed to increase the brand’s reach to its target audience. This position requires a solid understanding of the brand you’re promoting and its value in the marketplace.

Social media coordinator

As a social media coordinator, you’ll do more than just post to Facebook and Instagram. You’ll also interact with the brand’s online community, analyze the reach of different kinds of media and optimize social media campaigns for individual platforms. As the digital voice of the brand, you’ll be helping social media managers engage the brand’s audience effectively and learning how to capitalize on media trends along the way.

Irrespective of the field they choose to work in, communications majors play an important role in maintaining relationships between businesses and consumers, communicating with those audiences and presenting information. They get the message out there, resolve problems and analyze feedback. With all of those skills at their fingertips, it’s no wonder that communications majors are so sought after in workforce.

Next, learn more about this college major such as What is a Communications Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Tell Me About an Accomplishment That You’re Most Proud Of.

The post Types of Entry-Level Jobs for Communications Majors appeared first on Career Advice & Interview Tips | WayUp Guide.

A fast-paced and exciting career, working in communications is a great way for recent grads to learn about the field of communications while helping companies get their message across effectively. If you’re considering a position as a communications specialist, you might be wondering whether the role might be a good fit for you.

Here are some of the key things you need to know about working in communications.

What is a communications specialist?

Similar to a public relations specialist, a communications specialist is responsible for building and maintaining relationships between the company or brand they represent and the outside world. Depending on their role, communications specialists may also be responsible for managing communications within the organization itself including crafting company-wide newsletters, creating brand awareness programs and getting feedback from employees about the company’s communications strategy.

What does a communications specialist do?

In addition to working on internal communications strategies and branding programs, communications specialists also act as the public face of the brand. Working either with PR specialists or on their own, they are responsible for responding to media requests, crafting press releases and even managing events on behalf of the company.

What are the challenges of working in communications?

Being a communications specialist certainly does come with its share of challenges. These include having to perform “damage control” in any instance where the company gets bad publicity, being able to ensure consistent messaging across all communications materials and generally being able to balance all of the different tasks involved. In addition to these challenges, communications specialists are also sometimes called upon to handle problems with the organization or with external third parties and they must ensure that they keep their cool while always representing the company in the best possible light.

What are the benefits of working in communications?

Although this job definitely has its share of challenges, it also has a lot of benefits. These include establishing great relationships with the public and the media, liaising with thought leaders in one or more fields and and organizing high-profile events that are likely to generate attention for the company. This is a great way to gain exposure to various areas of the communications and media industries, while building a solid reputation and a strong professional network.

What is the typical salary of a communications specialist?

A typical entry-level salary for a communications specialist is around $45,000 with senior communications specialists earning a median salary of $75,000 and directors earning anywhere from $75,000 – $120,000, depending on location and experience.

From handling media requests to working on internal communications for the company, being a communications specialist has a lot to offer recent grads. The best way to find out if being a communications specialist is right for you is to get a hands-on feel for the role by doing an internship.

Next, get more career tips for internships and entry-level jobs such as 3 Ways to Be More Productive at Work and find answers to common interview questions such as What Are You Passionate About?

The post What Is a Communications Specialist? appeared first on Career Advice & Interview Tips | WayUp Guide.

We recently sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to learn more about what it means to be a social manager and to get some tips on how to do it right.

What does a social media manager do?

A social media manager develops a company’s social media strategy and manages their social channels. This often includes Facebook, Instagram, Twitter, Snapchat, YouTube and Pinterest. In addition to being the voice of a brand, social media managers analyze the results of their campaigns by tracking engagement metrics such as likes, clicks and shares.

What are some of the responsibilities of a social media manager?

The primary responsibilities of social media managers include crafting engaging posts, analyzing campaign performance and communicating with people via the company’s social channels. For example, Juliette’s day-to-day responsibilities include making sure that the company voice is always consistent and that there is a strong community feel across all Birchbox’s social platforms. “I’m leading our entire social media strategy and figuring out how we can combine our marketing messages and make our community fall in love with us,” she explains. Working on those two things in tandem means always being aware of what users are looking for in a brand and being able to deliver that on all channels simultaneously.

What are some of the challenges social media managers face?

Since social media relies heavily on timely, relevant content, staying on top trends can be challenging. It’s what Juliette describes as a “24/7” job because it requires you to know what’s trending on your channels (and in your industry) at all times. One of the other challenges social media managers face is understanding how to use metrics effectively and how to optimize campaigns based on those metrics. But if you’re afraid that these challenges make social media management overwhelming or boring, don’t be. Juliette’s favorite part of her work at Birchbox? “Playing and experimenting all the time,” she says.

As a rapidly growing and changing field, social media is a great career path for those who are excited to uncover new trends and capitalize on them. If this sounds like a job you’d be interesting in taking on, then becoming a social media manager might just be for you.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for In an Internship and find answers to common interview questions such as Why Do You Want to Work Here?

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What is a social media manager?

A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies.

According to Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, the role is “the perfect combination of storytelling and analytics.” Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.

What skills do you need in order to become a social media manager?

Social media management requires creativity and an analytical brain. The type of person who does best in this role possesses the following skills.

Communication

Crafting engaging posts is a key part of this role. This means writing copy that resonates in the brand voice and adapting that copy to fit different platforms. Whether it’s a tweet or a Facebook post, your writing should appeal to as many users as possible.

Creativity

Being creative and taking chances is also important. “There is a ton of room for experimentation in social media. The key to being successful is trying anything and everything and understanding what sticks,” Juliette explains. This means brainstorming new strategies and testing them out to find the ones with the highest impact.

Analysis

Social media managers also have to be analytical. “You have to understand metrics and be able to see what’s working and what’s not,” Juliette says. This is because social media relies heavily on analytics in order to test different ideas and find the best ways of communicating with users. You’ll also need to have experience with programs like Microsoft Excel and Google Sheets to record and analyze the metrics provided by each of the channels you manage.

Customer Service

Last but not least, social media managers have to be well-versed in customer service. Social media platforms are often the first point of contact for many customers of big brands like Birchbox, so finding ways to address problems and highlight successes is one of the key parts of this role.

Pro Tip: Graphic design is another key skill for social media managers and knowing your way around Photoshop and Canva will make you stand out from the pack. If your design skills could use some help, try taking a free online class at places like Khan Academy or Open Learning.

How do you get started in the industry?

One of the key steps to landing a job in social media is to build your own social media brand. “Having your own social media presence is really important,” Juliette explains. This is something she looks for when hiring new members of her team at Birchbox. Your social accounts will serve as your digital portfolio, showcasing your creativity and communication skills for potential employers. To build your social media brand effectively, make your accounts public and make your voice a mix of professional and fun. Above all, be authentic. This is one of the key tenets of social media and something that companies strive to do when developing and maintaining their brand voice.

Once you’ve established a social media presence, offer to help businesses with their social media accounts. Start small and focus on building a portfolio and tracking success by measuring engagement and growth across platforms. After you have some experience under your belt (and some impressive numbers to share) apply for paid and unpaid internships or freelance projects within the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether a social media job is a good fit for you.

Next, get more career tips for internships and entry-level jobs such as How to Answer Top Interview Questions and find answers to common interview questions such as What Gets You Up in the Morning?.

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A popular career path for those interested in writing and digital media, journalism offers recent grads the opportunity to learn about all aspects of news-focused writing in areas including politics, travel and lifestyle. If you’re considering becoming a journalist, you might be wondering what this career path entails and whether it could be a good fit for you.

Here are some of the key things you need to know about being a journalist.

What is a journalist?

Working for a newspaper, magazine or news outlet, a journalist is someone who reports on current events by gathering relevant information and then presenting that information to the public. Depending on their specialty, journalists can be writers, TV reporters, photo or video journalists, each using their specific medium to craft engaging stories that resonate with the public while delivering important information.

What does a journalist do?

From covering the latest news at New York Fashion Week to reporting on presidential elections, journalists are responsible for identifying topics that are important to the public and then coming up with well-researched stories on those topics. A broad field that covers many specialist areas — including technology, politics, breaking news, entertainment and lifestyle — journalism is essentially a form of storytelling based on facts and information.

What are the challenges of being a journalist?

A notoriously fast-paced field, journalism definitely has some challenges. These include long hours (after all, news never sleeps), high competition for jobs and a constantly-shifting media landscape that requires journalists to consistently learn about new technologies and new forms of reporting. In addition to these challenges, journalism is also not a very high-paid profession — at least not in the beginning — meaning that journalists often work long hours without much financial reward.

What are the benefits of being a journalist?

Although journalism definitely has its fair share of challenges, it also has a lot of benefits including the excitement of being among the first to know when a big news story is about to break, the potential to travel in order to cover a story and the chance to meet exciting and interesting people from all over the world.

What is a typical salary for a journalist?

A typical entry-level journalist salary is approximately $36,000, with senior reporters typically earning upwards of $70,000 and senior-level editors — such as managing editors and executive editors — earning upwards of $90,000.

An exciting and rapidly evolving field, journalism has a lot to offer recent grads. The best way to find out if being a journalist is right for you is by doing an internship and getting a hands-on feel for the role.

Next, get more career tips for internships and entry-level jobs such as How to Set Great Internship or Job Goals and find answers to common interview questions such as What Motivates You?

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Here’s what the schedule of a social media manager looks like:

Morning: Checking Channels, Scanning News Sites, Creating Social Posts

Since social media runs on a 24-hour cycle, it’s important for social media managers to be aware of what’s going on with their channels at all times and to be on top of current news trends. “A lot of people think I’m just painting my nails and Snapchatting all day, but there’s so much more to it than that,” explains Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox.

Checking channels

For most social media managers, the day begins with a quick check on what’s going on with all of the company’s social channels. If there are any questions or comments that require immediate responses, these are typically taken care of first thing in the morning.

Scanning news sites

Once all of the company’s channels have been checked and questions answered, social media managers normally scan news sites for breaking news stories or trending topics related to the specific industry the company is a part of.

Creating social posts

Having a handle on the day’s news is especially useful for crafting engaging posts, which is the next item on the agenda and usually wraps up a social media manager’s morning. Although this part of the day usually only takes 2-3 hours it’s one of the most important because this is the part that the brand’s community actually sees.

Afternoon: Analyzing Campaign Performance, Planning, Meetings

With social posts out of the way, social media managers generally spend the afternoon analyzing campaign performance and developing new strategies and campaigns.

Analyzing campaign performance

Tracking campaign performance is one of the keys to ensuring successful outcomes. In order to get a sense of how these campaigns are performing, social media managers use a mix of different analytics tools designed to measure engagement such as likes, shares and clicks. In turn, these factors correlate to website traffic and customer acquisition which directly affect a company’s revenue.

Planning

Strategizing and planning are two of the key areas of any social media job and something that social media managers always focus on. This part of the day generally includes creating content for current social media campaigns or planning out new strategies to test on both existing and emerging platforms.

Meetings

Another key part of a social media manager’s day, and one that often goes hand in hand with planning, is attending meetings. These meetings are generally focused on ensuring that the company’s messages are consistent across all of its channels and that the social media strategy takes into account things like new product launches and company news.

As an innovative and fast-growing industry, social media offers great opportunities to represent a brand. In order to do that well, “It’s important to be able to wear many different hats and be really scrappy,” Juliette explains. By having a clear idea of what to expect in the role, you’ll be able to position yourself to land a job at a great brand like Birchbox. And when you’re ready to prepare for the interview, we have some great interview advice to help you put your best foot forward.

Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?

The post What Does a Day in the Life of a Social Media Manager Look Like? appeared first on Career Advice & Interview Tips | WayUp Guide.

If you’ve already found out tips on how to become a social media manager from Birchbox’s Juliette Dallas-Feeney, you know that working with social media involves more than just a knack for posting funny memes. It also requires an understanding of the social media landscape and an analytical mind. Whether you’re applying for a paid or unpaid internship or an entry-level job, there are several tools that can help you measure stats accurately and consistently in the fast-moving world of social media. These tools can also help you maximize engagement across different channels and get the best results for your campaigns.

If you’re thinking about applying for a social media role, familiarizing yourself with these tools will help you demonstrate knowledge of the field during the interview.

Here are some of the most common tools you’ll need when entering this field.

1. Google Analytics

One of the best and easiest ways to track the performance of your social campaigns is Google Analytics. This free analytics service is easy to integrate into any website and offers comprehensive reporting for website traffic, including audience insights and geographic breakdowns of where your traffic is coming from.

Why it’s important: Social media managers use Google Analytics to keep track of which pieces of content are performing well on various social channels and how those channels are driving traffic to their websites. The service (which has a paid component with even more in-depth insights) is one the best ways to stay up-to-date on how your site and social media accounts are performing, making it easy to test different strategies and track results.

2. Hootsuite

One of the most established tools for social media management, Hootsuite makes it easy to create, schedule and track social posts across different platforms. Hootsuite is most commonly used with Facebook, Twitter, Instagram and LinkedIn although it has the ability to connect with a total of 35 social networks. This makes it a one-stop shop for social media management, letting you manage all of your accounts in one place.

Why it’s important: Hootsuite allows you to schedule and analyze your social posts as well as create custom reports that you can use to track campaign performance. In addition to making it easy to see all of your social accounts in one place, the tool also acts a social-listening device, offering you real-time information on trending topics that you can leverage to boost engagement.

3. Facebook Insights

A great tool for any social media manager, Facebook Insights makes it easy to measure things like reach, engagement, clicks and shares. The interface also lets you generate reports for individual time periods so that you can get an accurate idea of trends for a specific month or quarter. As an added bonus, Insights shows you pages similar to yours, making it easy to capitalize on new social trends in your specific field.

Why it’s important: Since Facebook is the single-highest traffic driver for websites across almost every industry, social media managers rely on Facebook insights to understand how audiences are engaging with their content and create strategies for maximizing the impact of their campaigns.

4. Facebook Ads Manager

Facebook Ads Manager is one of the most important tools in any social media manager’s toolbox. This service makes it easy to create, run and track ads on Facebook, ensuring maximum engagement with your target audience.

Why it’s important: Social media managers use Facebook Ads Manager to increase engagement and boost traffic to the company’s website. This can be done by boosting existing posts or creating sponsored ones to engage new users and increase visibility. Best of all, Facebook offers tools to manage spending and track ad performance.

4. Buffer

Like Hootsuite, Buffer is a social media tool that allows you to schedule, publish and analyze posts on multiple social platforms at once. Another freemium service (that offers additional services for a premium fee), this is a wonderful alternative to Hootsuite, offering increased flexibility with scheduling and the ability to manage your social channels from one place. Buffer also has an innovative creative tool that lets you turn quotes into images, driving more engagement to your posts.

Why it’s important: Every expert has their preferred tools and some social media managers prefer Buffer’s interface and analytics tracking platform to the one offered by Hootsuite. The only way to know which one is right for you is to try both and see what fits your needs.

Pro Tip: Since different companies use different scheduling and tracking tools, having in-depth knowledge of several social media management services is likely to impress hiring managers and get you noticed as a serious candidate.

5. TweetDeck

While Hootsuite and Buffer offer a multi-channel solution for social media management, TweetDeck offers a specialist solution specifically for Twitter. This is an awesome tool if you’re focused on your brand’s Twitter presence since it allows you track trends, measure engagement and post from multiple Twitter accounts at once.

Why it’s important: Owned directly by Twitter, TweetDeck offers a seamless way to manage Twitter accounts on a large scale while also providing the most accurate analytics for this channel.

6. Canva

Over the course of the past two years, images have become increasingly important on social media. Posts with images currently drive 94% more traffic than posts without images. As a result, many social media managers are finding themselves learning graphic design with services like Canva.

Why it’s important: Canva takes the guesswork out of creating great graphics by offering templates that are easy to customize and share. It’s also a wonderful first step to learning more complicated design programs like Photoshop and InDesign. Added bonus: Knowing the basics of design will give you an edge over other candidates.

Working in social media involves a unique blend creativity and metrics-driven strategy. In order to maximize the impact of your campaigns, and land a job of your own, it helps to have the best tools at your disposal.

Next, get more career tips for internships and entry-level jobs such as How to Take an Exit Interview and find answers to common interview questions such as What Are Your Weaknesses?

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Here are some things to focus on if you want to maximize success.

1. Be an expert on your social channels

Being successful as a social media manager starts with knowing your channels. This means understanding the most effective use of each channel and setting goals that are specific to each one. For example, if Facebook is the biggest traffic driver for your website, knowing what drives engagement on this channel (and how to capitalize on that) should be your main priority.

Pro Tip: Knowing what doesn’t work is just as important as knowing what does work so be sure to keep a close eye on your campaigns and optimize your results by testing.

2. Know what your competitors are doing

As well as being an expert on your own channels, being successful means knowing what others in the space are doing. Are they designing campaigns based on trending news stories or using paid ads in a specific way? Those are both great things to be aware of. Although you don’t need to imitate your competitors, it’s important to understand what they’re doing and why. This will give you a sense of how to streamline your own campaigns and what you should be testing on your channels.

3. Set aggressive but realistic goals

Once you have a full understanding of your channels and your competitors, the next step is setting goals that are aggressive but achievable. In order to do that, it’s important to understand how your channels are performing and to develop goals based on previous performance. For Juliette and the Birchbox team, this means focusing on engagement as their primary goal. “Our main goal is to be engaging as many people as possible every single day,” she explains, emphasizing Birchbox’s interaction their community. Doing so will not only improve your relationship with your existing community but will also help the continued growth of the brand.

4. Use analytics effectively

Few things are as important for optimizing social campaigns as understanding what’s working and why. “There’s a ton of room for experimentation in social media and that’s really key to being successful,” Juliette says. The best way to experiment effectively is by tracking every test you run and using metrics from analytics tools like Google Analytics and Facebook Insights to optimize your campaigns as needed.

5. Learn the basics of graphic design

Although graphic design skills aren’t a “must-have” for a position in social media, having them will definitely help you do your job more effectively, particularly since graphics are becoming increasingly important for engagement. This means using tools like Canva or Buffer to design graphics that can be used across all of your social channels and creating unique memes and gifs to show off your brand’s unique personality.

Although there’s no magic formula for being a successful social media manager, by following these steps you’ll be sure to maximize engagement and increase awareness for your brand.

Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?

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Before you decide to officially become a literature major, it’s important to make sure you know what you’re getting yourself into in terms of the skills you’ll need to succeed in the major. Here are the top 5 qualities you need to make sure you possess to ensure that you rock the literature major.

Reading skills

It goes without saying that you’ll be reading a lot as a literature major. However, being a “good” reader goes far beyond just getting through the pages and books you’re assigned in a timely manner.

The best readers are also star annotators and note-takers, and they know how best to categorize and remember the information they read for later.

Writing skills

Literature majors will spend lots of time crafting their thoughts on various works into essays and papers, so the most successful majors are those who have strong writing skills and also aren’t intimidated by writing prompts.

Critical thinking skills

Being a literature major means being able to think deeply about everything you read and dissect. You’ll need to be able to look at a work from all angles and consider what is the most important. Then, you’ll need to articulate those thoughts well.

Communication skills

Literature majors need to not only read and write well, but they need to be able to explain their thought processes and ideas effortlessly to professors and peers in the classroom. Additionally, the best literature majors aren’t intimidated by speaking in classes ranging from small seminars of under 15 students to lecture halls of over 100 people.

Time management skills

Because you’ll spend so much time reading, writing, and expressing your thoughts and ideas in class, the best literature majors have superior time management skills to keep track of it all. This means knowing when and where you work best on campus and being willing to spend some extra time in the library to make sure you understand the material (even on weekends).

Next, learn more about this college major such as Architecture and get more career tips for internships and entry-level jobs such as How to Get the Job You Really Want.

The post What Types of Skills Are Best for a Literature Major? appeared first on Career Advice & Interview Tips | WayUp Guide.

Here are some things to keep in mind when preparing your answer.

Talk about what motivates you personally and professionally

The hiring manager is interested in more than your previous internship experience or the classes you’ve taken. They want to know what motivates you to get up every day, so be sure to tell them that. If you’re interested in leading your own team one day or learning a specific kind of skill, mention it and explain why it’s important to you.

Pro Tip: Don’t be afraid to talk about big goals. After all, there’s no better way to show that you’re truly motivated to succeed.

Give specific examples

Talking about what inspires you is a great start, but it’s important to back it up with concrete examples. Be sure to explain why it’s meaningful to you and how you plan to work it into your life. This is especially important if the goal is career related since you’ll want to show the steps you’re taking to achieve it.

Say something like: “I’m really motivated by helping kids from low-income backgrounds and I’ve done a lot of volunteer work in this area throughout my time in college. It’s easy to be passionate about something so meaningful, but it’s especially important to me because of my background and where I’m from.”

Explain how it has shaped your career path

Once you’ve explained your goal and outlined your plan for achieving it, connect your answer back to the position you’re applying for and show why you’d be an asset to the company. Be sure to demonstrate that you’ve truly thought about the position and how it will fit into your life.

Say something like: “I know I couldn’t have gotten to where I am today without the help of mentors from a local organization in my hometown. In fact, this volunteer work has been a major driver in my decision to start a career in elementary education and I’m looking for a position where I can develop the skills that will allow me to do that successfully.”

By talking about your future goals and how they inspire you, you’ll show the interviewer that you’re thinking ahead and taking proactive steps to shape your career. This is a great way to stand out from the crowd and help potential employers see your value.

Next, get more career tips for internships and entry-level jobs such as How Do I Get a Job in Another City or State? and find answers to common interview questions such as Tell Me About a Time You Went Above and Beyond the Requirements for a Project.

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An intriguing field with plenty of career opportunities, the field of communications has a lot to offer recent grads. If you’re interested in becoming a communications specialist, you might be wondering about the best way to get started. Should you look for an internship or attend networking events? Ideally, you’ll want to do both with a few other things mixed in.

Here are the steps you need to follow in order to become a communications specialist.

1. Decide what area of communications you’re interested in

Like the field of public relations, communications focuses on building and maintaining relationships between a company and the public (including customers, the media and industry thought leaders). However, unlike public relations, communications is a broader field which also includes creating internal communication strategies and training programs for specific companies. In order to give yourself the best chance of success in the field, it’s important to research the different type of communications you’re most interested in. For example, if the idea of being the public face of a company appeals to you, then a role on an external communications team could be a good fit. On the other hand, if you think you’d rather work to build communications policies within the company, then an internal communications role might be a better choice.

Pro Tip: If you’re not sure what each type of role entails, reach out to people who work in the industry — either from your own network or from your school’s alumni network — and ask to set up a 15 minute chat so that you can find out more about the roles and decide which one is most appealing to you.

2. Develop your skill set by taking relevant classes

In addition to learning about the field itself, it’s also important to develop your skill set by taking relevant classes and working on independent projects. Good classes to take include those that fall under the umbrella of a communications major — such as marketing, sociology and business classes. These will give you a better understanding of the field as well as helping you to develop useful skills like crafting press releases.

Pro Tip: If you’re interested in more than one subject, consider taking on a double major or minor to help you learn about communications while also giving you the chance to explore other subjects.

3. Intern with a communications agency

Internships are another great way to learn new skills and get hands-on experience and interning with a communications agency is a great way to gain exposure to all the different aspects of a communications position. During your internship, you’ll attend strategy meetings, create materials for distribution and learn how to handle media enquiries. Best of all, you’ll get a sense of how all of these different tasks fit together to create an integrated communications plan.

4. Grow your professional network

One of the best things to do in any industry is to grow your professional network. When it comes to communications, this is especially important since you’ll frequently liaise with journalists and customers, as well as working closely with other communications professionals. The best way to do this is by reaching out to your network of friends, professors and peers and identifying those people who have direct experience in the field. Beyond that, it’s also a great idea to stay in touch with former co-workers and managers from your previous jobs. Since communications is a tight-knit field, they’re likely to know about new opportunities as they come up and they can help connect you with hiring managers for those roles.

Working in communications is an exciting opportunity to be both the public face and internal core of a company. By following these tips, you’ll be sure to find an opportunity that’s right for you.

Next, get more career tips for internships and entry-level jobs such as 5 Tips for Getting an Entry-Level Job Unrelated to Your Major and find answers to common interview questions such as Why Do You Want to Work Here?

The post How to Become a Communications Specialist appeared first on Career Advice & Interview Tips | WayUp Guide.

An exciting and fast-paced career, journalism is a great fit for recent grads who are interested in current events and passionate about storytelling. If you’re considering a career as a journalist, then you’re probably wondering how to get started. For example, is there anything you can do to hone your writing skills and get employers to notice you? Absolutely!

Here are the steps to take if you want to become a journalist.

Earn your bachelor’s degree

One of the keys to starting a career in journalism is earning your bachelor’s degree. Depending on the type of journalism you want to pursue (for example, investigative journalism or broadcast journalism), you should pick a major that will help you learn about that specific type of journalism while also giving you a sense of the broader journalistic landscape. Majors to consider include journalism, communications and English.

Pro Tip: If you’re interested in reporting on a particular subject, such as politics or technology, consider taking on a double major or a minor. This will help you develop specialist knowledge of your subject while also giving your the reporting skills you need to succeed in the field.

Develop your writing skills

In addition to getting your bachelor’s degree, it’s important to hone your writing skills by writing extensively across a broad range of subjects. There are two great ways to do this: 1) By starting a blog where you can develop your voice as a writer and 2) By pitching and writing articles on a freelance basis. This will help you build up your portfolio while also helping you grow your professional network.

Pro Tip: Creating a personal website is another good way to showcase your work and establish an online presence. This is quick and easy to set up with templates like those found in WordPress and Squarespace and will make you stand out from the crowd when it’s time to find a job.

Establish connections with reporters and editors

Networking is important in any field and it’s especially important in communications-focused fields like journalism that rely on strong professional networks. The best way to approach networking is by reaching out to reporters and editors you admire and asking them to set up a time to chat (either on the phone or in person). Once you connect with them, tell them a bit about your experience and professional goals and ask them for any advice that can help you get started.

Pro Tip: Always follow up after a meeting or phone call to let the person know that you appreciate their time and that you found value in the meeting. This is a great way to keep the relationship going and to develop a long-term connection.

Intern with a newspaper, magazine or media company

An important step in any journalism career, an internship will help you gain exposure to the field while also giving you a feel for what a the day-to-day life of a journalist looks like. As an intern, you’ll be fact-checking stories, collaborating on story ideas and and maybe even helping with the final editing before the piece gets published.

With new publications continuing to pop up on an almost daily basis, the field of journalism has many opportunities for recent grads. By following these steps, you’ll be sure to set yourself up for success as you begin your career as a journalist.

Next, get more career tips for internships and entry-level jobs such as How to Use Social Media to Network Online and find answers to common interview questions such as Where Do You See Yourself in 5 Years?

The post How to Become a Journalist appeared first on Career Advice & Interview Tips | WayUp Guide.

We sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to get the inside scoop on what to expect during your interview.

Here are some questions you should prepare to answer in an interview for a social media job:

What is the future of social media?

“This is a really essential question because it shows that you’re thinking ahead and you understand that social media is a fast-moving industry,” Juliette explains. When she asks this question during an interview, she wants to know that candidates are thinking several steps ahead and that they’re able to anticipate new trends before they happen. “I want to know that you’re thoughtful and creative and are thinking more than just ‘in the now’,” she says.

To nail this answer, do some research on new platforms and trend forecasts for the upcoming year. Come prepared with at least two examples to discuss. One of these should focus on a trend for an existing channel while the other should mention an emerging platform that could be the next big thing.

How would you describe Facebook vs Snapchat vs Instagram vs any other social channel?

This is another key question that tests your knowledge of the industry and of the differences between platforms. “Not all channels are created equal,” Juliette explains. “You can’t just post something across all channels and have it be the same,” she adds. When she asks this question while interviewing potential candidates at Birchbox, it’s because she wants to know that candidates have a detailed understanding of each platform and can develop strategies that are specific to each one. “I really want to get an understanding from you that you have done your research on these channels, that you are a practitioner on these channels and you know what works and what doesn’t work on each one.”

To answer this question, give an example of a post that you think would perform well on a company’s Facebook page and another post that would do well on Instagram. Then explain why they would be successful on their specific channels.

Pro Tip: Looking at the company’s past activity and finding trends among channels is a great place to start. This will give you important insights into the brand voice and help you understand what types of posts perform well for them.

Who is your favorite brand/personality on social media and why?

This question is a great chance for you to give the interviewer an inside look at your personality and to talk about what media brands and personalities inspire you. When preparing your answer, be honest but don’t pick the most obvious choice. “Don’t say that it’s Birchbox because that’s cheating,” Juliette jokes. Instead, show that you know the social media space and that you’re familiar with brands and influencers who are making a difference. Mention the name of your favorite account, approximately how many followers they have and give a specific reason for why you like them such as the fact that they post funny memes on Instagram. This will show that you understand what goes into making a successful brand or personality on social media.

Tell me about your own social presence.

This is a chance for you to show off your own social media presence and talk about how the insights you’ve gained will help you increase engagement for the company’s brand. “I want to see that you have your own following,” Juliette says. She’s also interested in how you’re able to maintain a cohesive voice across different platforms while ensuring that you’re posting content that works best for each one. “I want to see something that shows me that you really understand social media so that you can bring that experience into working for a brand.”

When talking about your social presence, frame your experience in terms of goals. If you’re aiming to a thought leader in a specific area (like entertainment or politics), mention that. Then talk about the strategies you’ve used to increase engagement and reach your goals.

Pro Tip: Make sure to clean up your social media channels before the interview. This will ensure that you’re putting your best foot forward with the hiring manager and spotlighting the things that make your work unique.

In a fast-moving industry like social media, landing a great job is all about showing that you’re up-to-date with the latest industry trends and that you’re able to leverage them to build your personal brand and the brand of the company you want to work for. By preparing your answers to these questions, you’ll impress your interviewer and to get one step closer to your dream job at a great brand like Birchbox.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For In An Internship and find answers to common interview questions such as Why Do You Want to Work Here?

The post Top Interview Questions for Social Media Jobs appeared first on Career Advice & Interview Tips | WayUp Guide.

Having competing job offers is generally considered a great problem to have. It means that multiple companies are interested in working with you and that you’ve proven yourself to be a competitive candidate. However, there are a few things you should consider as you navigate this process, from how to keep both companies in play while exploring your options to whether to tell each company about other offers you’ve received.

It may seem tricky, but we’ve broken down the steps to make sure that you’re able to juggle everything without dropping the ball, and that you end up with the internship or entry-level job you want.

Step 1: Make sure your offers are in writing.

A verbal offer is not an official offer. Before you attempt to negotiate with various companies, you need to make sure their offers are in writing — outlining not only base salary but other important benefits like health insurance, vacation days and flexibility.

If you’ve only received a verbal offer, contact the hiring manager, recruiter or HR representative that you’ve been interacting with to firm up the offer. Consider saying, “This all looks great. I’m looking forward to reviewing all of the offer details. When can I expect to receive a written offer?”

Step 2: Don’t accept an offer if you may back out. Instead, extend the timeline.

Let’s say Company A just gave you an offer, but your top choice – Company B – has yet to finalize their offer in writing. Company A is pressuring you to get back to them with your final decision. What do you do?

Ideally, you want more time. Unless you think asking for more time would be so damaging that it could put your offer at risk, it’s worth saying, “I’m very excited about this offer and the chance to join Company A. I know that you asked for my response by Tuesday, but  there’s a lot to consider here. Could I have until Thursday to communicate my final decision?”

It’s possible that Company A may decline your extension request, in which case you have to make a choice to either 1) accept Company A’s offer without knowing the outcome of Company B’s offer or 2) decline Company A while banking on Company B’s offer. While it might be enticing to accept Company A’s offer while also keeping the door open for Company B, accepting and then rescinding an offer could easily burn bridges. It’s best to avoid that scenario if possible.

Pro Tip: A final option, and one we recommend, is to reach out to Company B and tell them about your situation. Let them know that they’re your first choice but that you’re under a deadline to make a decision. If they’re planning to make an offer, this will

Step 3: Carefully time when you’ll inform each company about the other offers.

If you’re going to inform Company B about Company A’s offer, it’s best to do so in the final interview or final follow-up, once you’ve had a chance to gauge where you stand relative to competing candidates. That said, you don’t want companies thinking you’ve pitted them against one another in a salary war. You could run the risk of having your original offer pulled if you mishandle this conversation.

Only if you’re feeling confident in the offers and your ability to manage the conversation carefully, should you go ahead and share this information. The goal here is to get all of the offers on the table at the same time for you to consider them and maximize your chance to make the best decision.

Say something like:“I’m very excited about the opportunity to work for Company B, especially the ability to have an impact. Company B is by far my top choice, but I have just received another offer this week at a company that would allow me to build out a different skillset. They asked for my response in a few days, and I was wondering when I could anticipate to find out Company B’s final decision. Thank you again for a great interview process, and I very much look forward to hearing your response.”

Step 4: Show appreciation.

Wrapping up your communication with a company should be done with grace and tact. Showing sincere appreciation for the hiring managers involved respects the time and energy they invested in your hiring process. When you’re ready to turn down one of the job offers, find out the right way to turn down a job offer.

With this tricky part of the journey managed, you’ll be ready to dive into your new job.

Next, get more career tips for internships and entry-level jobs such as What to Do When You Want a Second Job Offer and find answers to common interview questions such as Tell Me About Yourself.

The post How to Tell An Employer About Competing Job Offers appeared first on Career Advice & Interview Tips | WayUp Guide.