From covering breaking news to researching features, journalists have a lot of variety in their day-to-day work. If you’re thinking of becoming a journalist, you might be wondering what a day in the life of a journalist looks like. Are you likely to spend most of your time writing or will you be conducting a lot of interviews. The answer will depend on your specific role but most journalists do a combination of the following things:

Staying on top of news trends

Since journalism is all about what’s happening in the moment, one of the key parts of any journalist’s day is to stay on top of news trends by checking newswires such as the Associated Press or Reuters and social media platforms such as Twitter and Facebook. Doing this throughout the day allows journalists to come up with and editorial plan and assign reporters to stories that need to be covered.

Researching stories

Once a journalist has their assignment, they’re responsible for conducting in-depth research into the story. This includes identifying potential sources, fact checking numbers, dates and other important pieces of information and doing contextual research to find out related news items that should be referenced in the final piece.

Interviewing people

Another important part of a journalist’s day is to go out and interview people. This can include talking to voters outside of a polling station when covering an election, interviewing medical experts about a new advancement in medicine or chatting with a celebrity about their latest film. Whatever the context of the story, journalists are responsible for getting the information straight from the source and then synthesizing this information into a story that they can share with the public.

Writing and editing

After researching the story and conducting interviews, journalists spend time identifying the key points of the story and creating a structure for it. They then use the information they’ve gathered to add detail and color to the story and to make it as informative as possible before sending it to an editor for review and publication.

An exciting and challenging career path, journalism offers recent grads the opportunity to be at the frontline of breaking news while also helping them develop engaging storytelling skills. To find out if being a journalist is right for you, consider doing an internship with a news or media outlet.

Next, get more career tips for internships and entry-level jobs such as Getting an Entry-Level Job With No Experience and find answers to common interview questions such as What’s Your Dream Job?

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Have you always been a natural writer? Do you love being persistent when talking to people? If you enjoy getting to the truth of a matter as well as putting in the work to research, write and edit stories about issues around the globe, the world of journalism may be for you.

What is a journalism major?

Majoring in journalism is a fast-paced endeavor, where you’ll be quickly learning the ins and outs of how to write a variety of different types of stories on many different topics. You’ll often be sent out into the field to work on your own, and you’ll have to come back with polished articles on quick, hard deadlines.

Is it right for me?

If the idea of getting to research, write and edit stories sounds great to you, here are several key questions to consider before you commit to majoring in journalism.

• Do I feel confident in my basic writing, research and editing skills?
• Am I someone who likes to spend lots of time fact-checking my work and making sure every detail is correct?
• Do I like reaching out to people (often through cold calls or emails) to interview them for a story? Am I persistent in following up with people to get what I want?
• Am I okay with not everyone liking a story I publish? How do I react to backlash?
• Am I able to handle and incorporate criticism and feedback from my professors and peers? Do I have a thick skin when it comes to my writing?
• Am I okay doing lots of my research, writing and editing by myself?
• Am I good at multitasking and working on multiple stories on a variety of topics at once?
• Will I dedicate myself to getting internships and jobs through college that will further my level of experience?

What can I do with a journalism degree?

Often people say that journalism is a dying field, but that can’t be further from the truth. While traditional print journalism might not be in the same place it was several decades ago, it is still relevant. Additionally, digital journalism has become more and more prevalent, and there are many different jobs out there for people with a journalism degree.

There are also many people with journalism degrees who work on the opposite side of the industry in public relations roles, pitching ideas and stories to journalists on behalf of clients.

Some potential career options include becoming a journalist, blogger, social media manager, broadcast journalist, communications manager, publicist, marketing manager, advertising copywriter, multimedia reporter, photographer and editor.

What do journalists earn?

Journalism is a field where salaries vary greatly based on where you’re located, what your official title is and the type of company you work for (for instance, a bootstrapped media startup versus and established magazine brand). Starting salaries typically run between $25,000 to $40,000 depending on those factors.

Many journalists also choose to go the freelance route, which affects your income from month to month. This doesn’t mean you can’t make a comfortable living; it just means that your salary won’t be consistent every single month, and some months may be tighter financially than others.

If you do choose to pursue a career in journalism rather than something like public relations or marketing, you’ll most likely be on the lower end of the salary spectrum, around $35,000 to $40,000 per year.

Next, learn more about this college major such as Accounting and get more career tips for internships and entry-level jobs such as 10 Tips for the Perfect Cover Letter.

The post What is a Journalism Major and is it Right for Me? appeared first on Career Advice & Interview Tips | WayUp Guide.

For those majoring in journalism, there is no better way to explore potential career options than by taking on an internship. Internships for journalism majors are wide-ranging, giving you the hands-on experience you need and an in-depth look at the industry of your choice. Best of all, internships are a great way of getting one step closer to your dream job.

Here are some of the most common internships for journalism majors:

Journalism intern

As a journalism intern for a newspaper, magazine or a digital media property, you’ll learn how to produce engaging content that fits the style and tone of your publication. During your internship, you’ll take on projects such as conducting interviews, uploading website content and managing the company’s social media accounts. You may also be offered the opportunity to write articles which you can add to your portfolio. If you’re considering a career in journalism, this is the internship for you.

Editorial intern

An editorial internship is similar to a journalistic one except that it’s not always affiliated with a traditional publication. As an editorial intern, you might be hired by a PR company, a startup or a nonprofit to develop content for their website. During your internship, you’ll be responsible for writing content, sourcing photos and crafting posts that can be used across the company’s social channels. You’ll contribute to strategy designed to increase the organization’s internet presence. In addition to researching, writing, editing and creating outlines for new articles, you’ll also monitor feedback and statistics for blog posts and assist with SEO strategy. This is a great internship for anyone who wants to learn as much as possible about digital media and to develop solid editorial skills along the way.

Content marketing intern

A content marketing internship is perfect for journalism majors who are looking to work closely with marketing, advertising and PR teams. From writing content for the company’s website to organizing and researching information for the organization’s newsletter, you’ll be participating in most aspects of content marketing and sharpening your copywriting skills along the way. During your internship, you’ll also get a chance to research, outline and write blog posts relevant to your company’s target audience as well as writing press releases for new campaigns. This is a wonderful internship for anyone interesting in going into marketing after graduation.

Social media intern

As a social media intern, you’ll assist in crafting social media posts and monitor the impact of those posts across different social channels. You’ll also get hands-on experience with social media tools like Google Analytics and HootSuite, as well as learning how to use metrics to optimize campaigns. This is a great internship for journalism majors interested in developing creative social campaigns and engaging users in the process.

Copywriting intern

A copywriting internship is all about writing engaging material and maintaining good communication with your team. As a copywriting intern, you’ll gain hands-on experience writing brochures, reports and marketing materials. You’ll also assist with drafting and editing blog posts, news articles and website content. Last but not least, you’ll learn how to monitor marketing and media trends and modify your writing style to suit your audience. This a wonderful internship for anyone interested in advertising or marketing.

Broadcast intern

As a broadcast intern for a TV or radio station, you’ll get to observe the planning, operation and execution of a TV show, radio program or podcast. Your responsibilities could range from administrative duties like researching and fact-checking news stories to more advanced tasks like booking guests, developing scripts and putting together press releases. If you’re interested in learning about broadcasting, this could be the right internship for you.

Whether you’re interning at a famous digital media company or writing copy for a small tech startup, a journalism internship will give you the skills you need to succeed in your first job after graduation.

Next, learn more about this college major such as What is a Journalism Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as What is an Entry-Level Job?

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Do you enjoy talking to people and figuring out what makes them tick? Are you an outgoing person who is comfortable connecting with diverse groups of people and getting your message across effectively? If you answered yes to these questions, then being a communications major might just be for you.

What is a communications major?

A communications major is a major designed to teach you about effective communication and how to apply it to fields like media, law and business. Coursework for this major is very similar to coursework for related majors such as public relations, advertising and journalism. As a communications major, you’ll be taking a broad range of classes including marketing, sociology and business as well as more traditional communications classes like media studies and journalism.

Is it right for me?

Majoring in communications means having a broad understanding of how this field impacts others such as business and media. Here are some key questions to ask yourself before embarking on this major:

Do I feel confident in my writing and communication skills?
Do I like studying a broad range of subjects including sociology, psychology and media studies?
Am I able to handle and incorporate criticism and feedback from my professors and peers?
Am I good at multitasking and working on multiple projects and subjects at once?
Will I dedicate myself to getting internships and jobs through college that will further my level of experience?

What can I do with a communications major?

Since communications is a broad major with significant overlap to other majors, there are plenty of available career options. Some of the most common ones include:

• public relations
• journalism
• law
• marketing
• copywriting
• … and more

What do communications majors earn?

Salaries for communications majors are as varied as the career paths they take after graduation. While public relations specialists can expect to earn starting salaries between $40,000-$45,000, entry-level salaries for attorneys start at $55,000-$60,000 and quickly go up from there.

Next, learn more about this college major such as What is a Marketing Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as How to Answer: Are You Willing to Travel?.

The post What is a Communications Major and is it Right for Me? appeared first on Career Advice & Interview Tips | WayUp Guide.

With their ability to communicate effectively in almost any situation, communications majors are some of the most sought after candidates in all sorts of professional fields. With so many opportunities available, you might be wondering how to find a job that’s a good fit for you. The best way to do that is through an internship where you can get exposure to a specific field or position.

Here are some of the best internships for communications majors:

Marketing intern

As a marketing intern, you’ll assist the marketing team with projects and find out how marketers help brands connect with their audience. During your internship, you’ll be taking on a number of tasks such as collaborating on blog post ideas, developing social media strategy and writing email copy. As a result, you’ll be gaining lots of hands-on experience and also getting exposed to all of the different elements involved in crafting a successful marketing campaign.

Editorial intern

From sharpening your SEO skills to shadowing an editorial meeting, an editorial internship can be a great and enriching experience. Depending on the type of company you intern with, you could be writing blog or news articles, learning how to research and fact-check news stories, or learning the ins and outs of copy editing and AP style.

Public relations intern

As a public relations intern, you’ll assist the PR team with campaign strategy, pitches and handling client relationships. You’ll also likely get to attend publicity events including sporting events and product launches. Best of all, you’ll learn the basics of writing a press release and assisting in the development of a full-scale PR campaign.

Content marketing intern

Content marketing internships give you direct exposure to drafting content for the company website, as well as copy for ads and blog posts. In addition, you’re likely to also get hands-on experience with other things such as managing social media accounts. Best of all, you’ll get to sit in meetings where ideas for new content are developed.

Social media intern

As a social media intern, you’ll engage your company’s followers, commenters and readers, while also attempting to grow the community. From coming up with funny memes to post on Instagram to crafting a great Snapchat story, a social media internship is a wonderful opportunity to learn more about engagement and about how to use social media as a powerful tool for business.

Copywriting Intern

As a copywriting intern, you’ll be trained in researching, drafting and editing copy for all types of content including blog posts, news articles and email campaigns. You’ll also learn how to match your writing style to a specific brand and fine-tune your copywriting skills. This internship is a great opportunity to get a feel for what’s required to thrive as a full-time copywriter.

Broadcast intern

A broadcast internship is a wonderful opportunity to learn the ins and out of working for a TV or radio station. From shadowing staff to fact-checking, researching and assisting with different aspects of production, you’ll be getting exposure to the whole world of broadcasting. Best of all, internship experience in broadcasting is essential and valued when it comes to applying for full-time jobs in the field after graduation.

In addition to the critical skills communications majors develop during college, they also benefit from the more specialized hands-on experience that can only result from an internship. By taking on one or more internships during your time in college, you’ll be able to learn more about your options and find a career path that’s right for you.

Next, learn more about this college major such as What is a Communications Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for In an Internship.

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Writing a blog post on why you would like to work at a company is a brilliant way to stand out. A blog post application serves two purposes:

1.) It demonstrates that you understand and know how to use important online marketing and communication tools.

2.) The medium itself allows you to express a voice and excitement for a company in a manner that is much stronger and more powerful than a traditional cover letter.

There are two easy to use services for writing a blog post on — Tumblr and WordPress!

Tumblr
takes only a few seconds to setup and is built to allow to get applying quickly.

WordPress
is more customizable, a little more complex to setup, but has a ton of additional tools and features to help you standout.  It is also more commonly used by companies so is more helpful in teaching you the right skills when applying for a marketing or communications role.

Inspiration:

This blog post by Lisa Petrilli explains 4 ways your blog can succeed in making you standout and offers additional insight on why this strategy can be effective.

Next, get more career tips for internships and entry-level jobs such as What is an Internship? and find answers to common interview questions such as What’s Your Dream Job?

The post How to Use a Blog to Apply for An Internship appeared first on Career Advice & Interview Tips | WayUp Guide.

If you’re a marketing or communications major, then you’re probably considering a career in public relations. Even if you’re not majoring in one of these subjects, you may be wondering about what working in the PR industry entails and whether it could be a good fit for you.

Here are some of the key things you need to know about working in public relations.

What is public relations?

Public relations is an area of communications that focuses on shaping and managing the public profile of a company or individual. As the public face of a particular brand, PR professionals are responsible for defining the story behind that brand and then making the story compelling to a broader audience. This is usually done by developing various campaigns (such as events, contests and social media strategies) designed to help promote the client’s story and engage a specific audience.

What do public relations professionals do?

Public relations professionals are essentially brand ambassadors, helping to promote the brands they represent and to establish strong relationships between clients and their audiences. The day-to-day role of PR specialists can look quite different depending on whether they’re representing multiple clients at an agency or whether they’re based in-house at a specific company, but most PR executives typically do a mix of the following things:

1. Build relationships with journalists and pitch stories related to the clients they represent.
2. Write press releases promoting a specific product or news item related to their clients.
3. Manage relationships with clients to ensure that they understand their specific publicity needs and can strategize accordingly.
4. Track and report the results of PR campaigns and optimize campaigns based on those metrics.

Pro Tip: PR roles can vary widely depending on whether you work for a small firm or a large one. At a small firm (or on an in-house team) you’re likely to be much more focused on a specific campaign or an aspect of a campaign, whereas at a large firm you’re more likely to be managing several accounts at once and to be executing strategies for all of those brands simultaneously.

What are the challenges of working in public relations?

Since public relations is a fast-moving industry, one of the main challenges PR professionals face is staying ahead of the news cycle. This involves keeping a close eye on breaking news stories (and media trends) and capitalizing on those stories when they come up. In order to do this effectively, you have to be able to think quickly since you’ll typically need to send pitches to journalists within the same day (and often the same hour) of a news story breaking. A related challenge is that you cannot control the news cycle. Although you might have a great story lined up, a breaking news story could take precedence at any time, bumping your story for several days (or sometimes indefinitely). You might also find yourself sending out pitches repeatedly without getting a response, something that happens frequently in public relations.

In addition to staying on top of news trends, one of the other challenges PR specialists face is dealing with crises. Since public relations is all about maintaining the public image of a brand, PR specialists are often the front line of defense against crises related to legal issues, technical problems and even natural disasters. To be able to handle these situations effectively, PR firms are tasked with coming up with strategies to tackle these types of crises. If and when these issues do come up, it’s a PR rep’s job to handle them gracefully, with the brand’s best interests in mind.

What are the benefits of working in public relations?

Although public relations can be quite challenging at times, there are also many benefits to working in this industry. For example, PR reps are often invited to attend charity and press events on behalf of the brands they represent and are able to network with journalists and executives across almost every industry. In addition to great networking opportunities, PR professionals also have the opportunity to learn a lot about various industries (including popular industries like entertainment, technology and fashion), which can open up all sorts of career paths, both within PR and beyond it. By getting an in-depth view of how specific industries work and what it takes to succeed in those industries, PR professionals are able to truly match their skills with their passions.

What is a typical public relations professional salary?

Public relations is both an exciting field and a lucrative one. Entry-level salaries for PR professionals typically start at around $42,000 and go up from there. Account executives with one to two years of experience generally earn between $50-60,000 and senior professionals such as executive vice presidents can earn upwards of $180,000.

An exciting and challenging field, public relations offers candidates wonderful exposure to great brands and new industries. The best way to find out if working in public relations is right for you is by taking on an internship and getting a hands-on feel for the industry.

Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What’s Your Dream Job?

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The field of public relations offers a lot of exciting opportunities for recent grads who are interested in learning about media relations and enthusiastic about helping companies promote their brands. If you’re considering a career in public relations, you might be wondering about the different types of PR jobs and trying to get a sense of which one is right for you.

Here are some of the most common roles within public relations.

Publicist

A publicist is typically the role people think of when they think of a PR professional. Based either an agency or on an in-house team, publicists work directly with clients to help develop and execute their brand strategy. They are also responsible for coming up with publicity campaigns and identifying the best ways for clients to promote their brands to the press and to their customers. Many publicists also work with celebrities to promote their personal brands and professional projects.

Copywriter

Another role that can be part of an agency or in-house team, a copywriter is responsible for writing publicity and marketing materials on behalf of clients. This can include everything from press releases to blog posts and is usually done in accordance with a public relations strategy created by the PR team. In addition to writing different types of copy, copywriters are also responsible for maintaining a consistent brand voice and identity across multiple channels at the same time.

PR specialist

Acting as the first point of contact for media outlets, a PR specialist is responsible for generating positive press coverage for clients by developing relationships with journalists and coming up with relevant story pitches. In order for these pitches to be successful, they have to serve two functions: 1) They need to resonate with journalists by being newsworthy items and 2) They need to represent the client in a positive light.

Social media manager

A social media manager is another potential role on a public relations team. This position can be based either at an agency (working on multiple client accounts) or an in-house team (managing the social channels of a particular company). Working to promote the brand on various social media channels such as Facebook, Twitter and Instagram, the social media manager is responsible for creating engaging content, interacting with the brand’s community and measuring the success of various campaigns.

Spokesperson

Acting as the face of the brand, the spokesperson is responsible for making statements on behalf of the company. This role is generally part of an in-house communications or PR team and is tasked with handling interview requests, making TV appearances and responding to any criticism the company might face.

The world of PR offers many great opportunities for those interested in developing exceptional communication skills and helping companies to build and maintain their public images. The best way to know which of these opportunities is right for you is by taking on an internship and getting some hands-on experience.

Next, get more career tips for internships and entry-level jobs such as the Top 10 Things You Should Look For in a Company and find answers to common interview questions such as What Are Your Strengths?

The post What Are the Different Types of Public Relations Jobs? appeared first on Career Advice & Interview Tips | WayUp Guide.

Public relations is an exciting field with plenty of career opportunities for recent grads. If you’re interested in getting started in PR, you might be wondering about the best way to get your foot in the door. Should you attend networking events or try to land an internship at a PR agency? Ideally, you’ll want to do both.

Here are the steps you need to follow in order to become a public relations specialist.

1. Decide where your PR passion lies

Are you interested in working with several different companies or are you more passionate about getting really in-depth knowledge of one specific company? Your answer will help determine which direction you want your PR career to take. For example, if you’re interested in working with multiple brands and getting a high-level view of several different industries, then working at an agency might be the best bet for you. On the other hand, if you’re more interested in getting really hands-on knowledge of a specific industry, then working on an in-house PR team might be a better fit.

Pro Tip: If you’re not sure which direction you want to take, we recommend taking on an internship at a PR agency. This will give you a great overview of the different types of accounts PR specialists work on while also giving you the hands-on experience you need to succeed in the industry.

2. Build your skill set by taking relevant classes

At its core, public relations is about storytelling and one of the keys to working in PR is being able to define and promote the stories of the brands you work with. In order to do this effectively, you need to have strong communication skills and a solid understanding of media and marketing trends. To build your skill set, we recommend taking relevant classes such as communications, marketing and media studies. These will help you develop your knowledge of the media industry while also giving you great insights into how to really engage an audience.

Pro Tip: Another way of developing your skills is by taking on a freelance project or creating a brand of your own. This doesn’t necessarily have to be a big project, but it should demonstrate that you understand how to create a brand identity. For example, if you’re interested in fashion as well as public relations, you could start a fashion blog and create a brand strategy around it. Although taking on this type of project is not necessary for landing a PR job, showing that you can take initiative and develop and execute a PR strategy will go a long way toward impressing hiring managers.

3. Take on a PR internship

Another great way to build your skill set is by taking on a PR internship. This will give you hands-on experience of working with clients and help you get a sense of what types of brands and industries you’d most like to work with. Depending on the type of internship you decide to do, you could be working on developing brand strategy, supporting account executives with managing client accounts, writing press releases, managing social channels and more. Taking on an internship is a great way to not only add valuable experience to your resume but to also get a sense of what you really want to do with your PR career.

4. Know what to expect from the interview process

Interviewing for a job in public relations involves showing that you’re informed about the industry and passionate about working with clients to help define and promote their stories. Common questions you’re likely to encounter include “What does public relations mean to you?” and “What is your favorite brand and why?” These questions are designed to test your understanding of branding and marketing techniques and to get a sense of your true interest in public relations. In order to answer them effectively, it’s important to demonstrate that you’re truly enthusiastic about the field and eager to learn more about helping brands succeed.

5. Network, network, network

One of the keys to landing a job in any industry is networking and this is especially important when it comes to public relations. This is because PR relies on building relationships between brands, journalists and audiences in order to deliver results. To do this successfully, it’s important to work on developing strong relationships with colleagues and journalists by attending networking events and meetups, and connecting with others on professional platforms such as LinkedIn.

Working in public relations is an exciting opportunity to promote brands you’re truly passionate about. By following these tips and developing your experience and your network, you’ll be sure to find an opportunity that’s right for you.

Next, get more career tips for internships and entry-level jobs such as How to Write a Cover Letter and find answers to common interview questions such as Why Do You Want to Work Here?

The post How to Become a Public Relations Specialist appeared first on Career Advice & Interview Tips | WayUp Guide.

There are few items more closely associated with the communications industry than press releases – it’s important for people interested in the field or new to a communications job to understand the purpose of a press release and to know how to write one.

Here are some tips for writing a great press release:

The purpose of a press release

Organizations use press releases to relay important announcements to key audiences, including investors, consumers and the media.

How to send out a press release

Organizations or their representatives can send press releases directly to key stakeholders or through services such as PR Newswire or Business Wire, which specialize in press release distribution.

Key points to consider when writing a press release

The following points are important to remember when writing a press release:

1. This is not a creative exercise. Writing a press release is not an opportunity to experiment with flowery prose or lay out personal opinions. As a piece of business writing, you should employ clear, concise language. People who read a press release should be able to quickly and fully understand the announcement.
2. Cover the 5 W’s. A reader should walk away understanding the 5 W’s – Who, What, When, Where and Why – whenever relevant. Who is responsible for this new corporate segment? What will happen as a result of this announcement? When will this event take place or this change be implemented? Where will certain meetings take place? Why is this change or event occurring?
3. Skip the jargon. While it’s sometimes impossible to completely avoid financial or legal language in a corporate press release, investors, consumers and the media all need to be able to understand what the release actually states.
4. Keep it concise. A press release tends to be between 3-5 paragraphs, though the length can vary depending on the information you need to include.

Why press releases are still relevant

Despite the rise in corporate social media accounts and digital media, a standard press release is still a key tool in business. Press releases remain a valuable and reliable source of information for investors, consumers and the media. Additionally, press releases are often the core building block for other forms of communication – a company might link to a press release in a tweet, or use language from a press release in a video of a CEO, a letter to employees, or on a call with investors and analysts.

What to do after sending a press release

The next steps following a press release vary based on the goal. Is an organization launching a new initiative that it wants the public to be aware of? In that case, it makes sense to follow up with media interviews to broadcast the company’s message.

Press releases tend to follow this dependable template:

Headline Describing the Main Point
Subhead Providing Additional Detail or Describing Secondary Announcement

CITY, State, Date – Opening paragraph providing clear announcement.

Quote from CEO or other organizational leader offering support or rationale for the announcement.

Paragraph providing additional details.

About [Organization Name]

Boilerplate description of the organization.

Contact

Contact Name
Title / Organization Name
Telephone
E-Mail

Once you have the template filled in, the finished product will highlight all of the key parts of your announcement in an engaging and compelling way.

Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What Motivates You?

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Love art but not sure you have what it takes to successfully grasp the complexities of being an arts major? Here are the five major skills you’ll need to succeed in any college’s art department.

Diverse design skills

At the end of the day, an artist needs to be able to create incredible art, right? But even more important than being able to design and produce thought-provoking work, artists also need to have an understanding and appreciation for the various mediums (such as paint, clay, watercolor, etc.) available to them.

Thus, as an art major, you’ll need to be excited to work with these different mediums and also different design techniques over your course of study.

Ability to take criticism

Like any creative field, majoring in visual arts means being able to take constructive criticism well, regardless of if it comes from your peers or your professors. Art is an incredibly subjective field, and everyone will have an opinion on your work.

Knowing how to incorporate critiques and suggestions and cast asides ones that aren’t helpful is an important skill that takes time to learn.

Knowledge of art history

You can’t be a successful or insightful artist unless you have an idea of the art that has come before you. While you might want to get your hands dirty working on your own art, you’ll still need a scholarly mind to discern the history of art and what different periods in art have looked like to create the best pieces you can.

Time management skills

When you’re an arts major, chances are you’re working on a number of big projects at once spanning all sorts of mediums. Being able to keep yourself on schedule is an important skill in college, and it’ll only become more critical as you transition from majoring in art in college to working in an art-related field after school.

Communication and interpersonal skills

Even though much of your time as an arts major will be spent alone working on your various pieces, it’s still incredibly important to have interpersonal skills, especially when talking to people who are viewing your art and potentially leasing or buying it for their own collections elsewhere.

The personality of an artist is often as important as the art itself, and being able to relay that message to people is crucial.

Next, learn more about this college major such as What is an Arts Major And is it Right for Me and get more career tips such as 6 Ways to Impress Your New Boss.

The post What Types of Skills Are Best for an Arts Major? appeared first on Career Advice & Interview Tips | WayUp Guide.

If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

What does marketing actually entail? Here’s what you need to consider.

What is a marketing major?

“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. Because there are so many different parts to marketing, marketing majors spend a lot of time learning about various parts of the process before concentrating and honing in on a particular area of study.

Your classes as a marketing major can vary greatly depending on the program, but potential options include advertising and promotion, marketing communications, public relations, market research, consumer behavior, marketing strategy, management and sales.

Is it right for me?

If you’re still getting the hang of what a marketing major does, here are several key questions to ask yourself:

• Do I watch TV commercials and wonder why brands made their ads a certain way?
• Am I interested in sales? Do I like figuring out the best way to pitch and sell a product to consumers of any kind?
• Do I like communicating and working with others? Do I consider my interpersonal skills to be a strong suit?
• Am I able to handle criticism and feedback from peers, professors and professionals well?
• Do I look forward to interning and gaining valuable work experience during college?
• Am I able to think creatively as well as quantitatively? Am I as willing to brainstorm interesting campaign ideas as I am to analyze metrics?
• Am I good at thinking outside the box? Can I spin things in a way that’s different to what others are doing?

Is marketing the same as advertising?

You might also be wondering how a marketing major differs from an advertising major. While both fall under most schools’ communications departments, they’re typically treated as entirely different majors.

What’s the biggest difference? Marketing is about every part of the process of brainstorming and creating a product, including how it’s packaged, sold and improved for further promotion. Advertising is only a part of marketing, but it’s an extremely crucial one that shouldn’t be overlooked. This is why it’s almost always a separate major.

What can I do with a marketing degree?

The great thing about a marketing degree is that it can prepare you to enter any number of fields related to creating and promoting a product, and your major will teach you basic marketing principles that you can use regardless of the industry you’re targeting.

Entry-level marketing roles can include:

• marketing manager
• social media marketer
• public relations account executive
• product manager
• brand partnerships manager
• advertising associate
• design specialist
• …and much more!

Additionally, some marketing majors decide to specialize their studies by going to graduate school. For instance, you may go back to school to focus on learning more about brand strategy or international marketing.

What do people who majored in marketing earn?

Marketing managers and other entry-level marketing professionals typically have salaries starting in the $35,000-$45,000 range, though there’s lots of room for promotions and salary increases depending on your field and where you work. For instance, you may start off as a marketing manager making $40,000 a year, whereas a marketing director can tip the scales at over $100,00 per year. Of course, there are plenty of exceptions: at a big company like Google, and you can make as much as $80,000 for an entry-level marketing manager position!

Next, learn more about this college major such as Education and get more career tips for internships and entry-level jobs such as How to Dress for a Job Interview at a Corporation.

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Being a journalism major is a great way to build communication and storytelling skills. These skills that can be applied to any number of professional industries and having them will make you a competitive candidate in whatever career you choose to pursue. If you’ve already taken on a journalism internship during your time in college, then you know that a journalism degree can open up the door to plenty of career opportunities.

Here are some of the most common entry-level jobs for journalism majors:

Reporter

As a reporter, your primary responsibilities will be to researching and report on news stories. In this role, you’ll be conducting interviews, writing articles, fact-checking and networking. If you enjoy knowing about news stories right as they happen and are comfortable working with tight deadlines, this role could be a perfect fit for you.

Editorial Assistant

As an editorial assistant, you’ll be putting your speaking and writing skills to use. In this role, you’ll assist in all stages of the publishing process from helping to get stories commissioned to ensuring that writers submit their work on time. This is a role that can vary greatly depending on whether you’re working at a publishing house, a print magazine, a gossip website or a company newsletter but regardless of the publication you’re working for, you’ll be helping to curate content that is relevant to that publication. To succeed in this role, you’ll need excellent organizational skills, attention-to-detail and a passion for learning the ins and outs of publishing and digital media.

Copy editor

A copy editor plays a crucial role in the production of any print or digital publication and is responsible for ensuring that the final copy does not contain any typos or grammatical errors. As a copy editor, you’ll be on the lookout for omissions and inconsistencies in the articles you edit, as well as ensuring that the content you’re working with adheres to the particular style of the publication you’re working on. This is a wonderful role for anyone who is detail-oriented and passionate about showcasing great stories in the best possible light.

Digital Content Writer

As a digital content writer, you’ll be working with the editorial and creative higher-ups to bring marketing campaigns and strategies to life. You’ll also contribute to SEO-friendly content and develop ideas for future marketing content. This is a perfect role for a good communicator who is interested in writing engaging content.

Communications Coordinator

Your journalism major can also come in handy when it comes to landing a role as a communications coordinator, a role that involves coordinating a company’s promotional materials and social media activity, as well as building and maintaining relationships with media outlets. From writing press releases to organizing and overseeing promotional events, a communications coordinator strengthens the communication between the client, the company’s customers and the media. This is a great role for anyone interested in helping companies develop their public presence.

Being a journalism major will give you the skills you need to become a competitive candidate in almost any industry. The key to finding an entry-level job that works for you is knowing what you’re passionate about and what you can expect from the role. By having a solid understanding of some of the most common job opportunities for journalism majors, you’ll be one step closer to landing your dream job.

Next, learn more about this college major such as What is a Journalism Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as 6 Ways to Impress Your Boss.

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Being a communications major means learning all about the best ways to communicate effectively and help brands get their message across. And because these skills can be applied to multiple industries, communications majors are in high demand in almost every industry. If you’ve already learned about the most popular types of internships for communications majors, then you might be wondering what comes next. Are there just as many opportunities after graduation? The answer is yes.

Here are some of the best entry-level jobs for communications majors:

Marketing coordinator

As a marketing coordinator, you’ll develop marketing materials and assist with both internal and external communications. You’ll also help coordinate timelines and goals for the executive team and assist with their implementation. This is a job that requires a sound knowledge of marketing models, and even better communication and leadership skills.

Client services representative

A client services representative acts as an intermediary for the company and its clients, assisting the client with transactions, setting up meetings and ensuring customer satisfaction. In this position, you’ll be communicating with the client on behalf of the company, relaying important messages and ensuring a smooth working relationship.

Public relations assistant

As a public relations assistant, you’ll coordinate and review press releases, and help organize publicity events, campaigns and presentations geared towards maintaining a positive image for a company or brand. You might work on multiple projects, or in multiple capacities, often in a fast-paced environment that keeps you on your toes.

Editorial assistant

As an editorial assistant, you’ll coordinate editorial timelines ensuring that workflow between writers and editors is smooth and efficient. As part of your tasks, you’ll be communicating with writers to provide their assignments and following up to ensure that they submit on time. In smaller companies, you might also take on writing tasks, utilizing both your writing and administrative abilities.

Associate brand manager

As an associate brand manager, you’ll conduct initial market research and position the product you’re promoting in relation to similar products on the market. You’ll also develop marketing strategies aimed to increase the brand’s reach to its target audience. This position requires a solid understanding of the brand you’re promoting and its value in the marketplace.

Social media coordinator

As a social media coordinator, you’ll do more than just post to Facebook and Instagram. You’ll also interact with the brand’s online community, analyze the reach of different kinds of media and optimize social media campaigns for individual platforms. As the digital voice of the brand, you’ll be helping social media managers engage the brand’s audience effectively and learning how to capitalize on media trends along the way.

Irrespective of the field they choose to work in, communications majors play an important role in maintaining relationships between businesses and consumers, communicating with those audiences and presenting information. They get the message out there, resolve problems and analyze feedback. With all of those skills at their fingertips, it’s no wonder that communications majors are so sought after in workforce.

Next, learn more about this college major such as What is a Communications Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Tell Me About an Accomplishment That You’re Most Proud Of.

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According to Chrissy, here are some of the questions you’re likely to encounter in your interview and what you need to know to answer them effectively.

Why do you love fashion?

This is one of the first questions you’ll come across in your interview and one that you should definitely be prepared to answer. Why do hiring managers ask this? “We want to make sure that you don’t just love shopping. We want to hear your passion,” Chrissy explains. In order to impress the interviewer, talk about what draws you to fashion and what you’d like to accomplish while working in the field.

Pro Tip: Get creative! Instead of saying something like, “Because I like to experiment and try new things,” focus on some of the other key attributes of fashion such as the fact that working in fashion requires you to be analytical and understand market trends.

Who are our main competitors?

When interviewers ask this question it’s because they “want to know that you’ve done your research,” Chrissy says. In fact, being able to talk about a brand’s competitors is a great way to show that you know both the industry and the brand.

Pro Tip: When answering this question, be sure to pick competitors that are in the same space as the brand you’re interviewing with. For example, if you were interviewing at MILLY — a brand known for being contemporary, young and feminine — you should name competitors that share those characteristics and are targeting the same customer base. Since department stores tend to group similar brands together, a great way of researching competitors is to visit a department store and see what other clothing brands are grouped together with MILLY.

What three adjectives would you use to describe our company?

This is a fun question and one that gives you a chance to show that you understand the brand and can represent it well to others. “Whether you say something like fun or girly or super modern, we want to know that you know our brand,” Chrissy explains. In order to ensure that you come up with a great answer, spend some time on the company’s website and social channels and take notes on the key phrases the brand uses to describe itself. Then make a list of 3-5 relevant adjectives so that you have a selection of descriptors to choose from during the interview.

How was your experience in our store?

One of the key parts of being a fashion buyer is understanding the customer experience and being able to suggest changes that will help the brand improve. The main things interviewers like Chrissy want to know when they ask this question is, “Do you know who our customer is and have you been to our stores?”

To nail this answer, we recommend visiting at least one (but preferably two) of the company’s stores and taking note of things like layout, customer service and window displays. In your interview, you can talk about how these factors shaped your experience, making sure to end on a positive note.

Pro Tip: To really get a sense of the customer experience, be sure to talk to the sales representatives so that you can highlight things you liked (or didn’t like) about the interaction.

Tell me about a time that you negotiated.

“There’s a lot of negotiation in the fashion world and we want to know that you’re comfortable with that” Chrissy says. This includes negotiating payment terms and rates with distributors and designers and being able to make deals that are beneficial to the company. To answer this question effectively, focus on a previous experience where you negotiated a deal or a contract and be sure to explain both your thought process and the outcome.

Being a fashion buyer is a fantastic opportunity to learn about the retail industry while building your skill set. The key to landing a job as a buyer, especially at a great company like MILLY, is to do your research and show that you know the brand and its customers. This will help you stand out to employers and be at the top of their minds when they’re ready to make an offer.

Next, get more career tips for internships and entry-level jobs such as 7 Phone Interview Tips That Will Land You a Second Interview and find answers to common interview questions such as Are You Willing to Relocate?

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One of the first steps to landing a great job is writing a strong resume. If you haven’t done this before, the idea might sound a bit intimidating at first, but it doesn’t have to be. The key to writing a great resume is understanding the best ways to highlight your skills and experience and condensing that down to a brief, effective format.

Here are some advanced tips to follow if you want your resume to really stand out.

1. Do some research on what resumes in your industry or discipline look like.

Believe it or not, not all resumes are the same. Industries have different standards, ranging from the details employers want to see to overall resume organization. The best way to figure out which format is right for your industry is to find someone who works in your desired field and ask them for tips. You can also ask if you can use their resume as a guide. Good people to ask include professors, your parents and older friends who have internships or full-time jobs in your field.

Below are some sample questions you should ask as you do your research:

While you’re meeting with these people to do your research, bring your list of achievements with you, and ask them which ones they find to be the most impressive. Remember, your resume isn’t about what you think is great — it’s about the recruiter that you’re trying to impress and people with industry knowledge are more likely have a sense of what accomplishments will have the most impact.

2. Decide on your “story” — what are you trying to get across?

Think of your resume as a story. It’s a (usually) one-page opportunity for you to tell a story about yourself to recruiters. As much as it might be painful, think back to when you were applying to college. When writing your college essays, you had to decide what slice of yourself you wanted to share with admissions officers, and what qualities you wanted to highlight. This is very much the same thing, but your story is written in bullet points rather than paragraphs.

You should come up with a list of 5-7 attributes and skills that you want to get across to a particular employer. These attributes will almost definitely change for each industry, and sometimes for each employer. However, customizing your resume slightly for every company is one of the best ways to get noticed and it’s definitely worth the time investment.

Here are some examples you can use:

• Consulting: leadership, achievement, impact, data analysis, social skills, hustle
• Engineering: independence, attention to detail, technical skills, quick learner, follows tasks through to completion, empathy
• Marketing: creativity, empathy, design skills, social skills, data analysis, impact

3. Find a resume template you like and fill it out.

You’ve done your research and you have a story to tell — you now know what you’re saying, who you’re saying it to, and how to say it. Now all you have to do is fill out your resume. Using sample resumes you’ve collected from people in your desired industry, determine the structure you’ll need in your resume and then fill it out accordingly.

Compile a list of the impressive things you’ve done, choosing the top items for each section and filling them out. For sections that require bullet points like work experience, leadership experience, volunteering experience or projects, add 1–3 bullet points for each item explaining what you’ve done. As you’re choosing what experiences to include and what bullet points to write, think back to the story you’re trying to tell, and ensure that each line of your resume shows off at least one of those attributes. Think about how you can make it sound impressive; anything can sound great when you word it correctly.

* Be specific — include details.

Don’t just say, as an example, “Completed three projects and various tasks as part of my job.” Explain exactly what you did and how you did it.

Example: “Designed new classification system for the entire office’s customer management system according to NAICS.” (Shows: attention to detail, organization and following tasks through to completion)

* Be concise.

You have very limited room on your resume, so every word is precious. Make sure every line is showing off the best you have to offer and demonstrating at least one of the attributes related to your story.

Improving the above example: “Independently restructured office’s customer management system according to NAICS.”

* Explain. Don’t assume they know what you’re talking about.

It’s easy to forget that employers won’t know the acronyms at your school, clubs or internship experiences. If you’re going to use an acronym, make sure you say what it is in parentheses the first time. Not everyone will be familiar with the systems, tools, programs or organizations you might be referring to.

Improving the above example: “Independently restructured office’s customer management system using NAICS federal industry classifications.”

* Show impact. Use numbers when possible.

It’s not enough just to say what you did, you really shine when you show off the impact that you made. Don’t just say you led a fundraiser, say how much you raised. Don’t just say you were a division head at camp, talk about how many campers and staff you were responsible for. Don’t just say that you found a way to save your company money — say how much money you saved, and why it was important.

Improving the above example: “Restructured office’s customer management system using NAICS industry classification, reducing customer service response times by 20% through improved request routing.”

4. Get someone else to review.

Have others review your resume including friends, Career Services and especially those in your industry. Take their feedback to heart and make edits accordingly. Again, your resume isn’t about what you think, it’s about what others take away from the story you’re telling. Pay particular attention to whether the people you’re showing your resume to understand everything you’ve written, can see the impact that you’ve made everywhere you’ve worked, and are picking up on all 5-7 attributes you intended to include.

Once you’re done, save your resume as “Resume – <First Name> <Last Name>.pdf” and send it out, knowing that you’ve done a great job.

Just as you’re always changing and doing new things, your resume is a living story. Make sure you always update it as you accomplish new things. You should also customize your resume for every industry you apply to, following the above process (for the companies you really care about, you may want to customize it for the specific company.)

By following these advanced tips, you’ll be sure to write a great resume and set yourself apart during the job hunt. And don’t forget to create a digital version of your resume with an easy and effective WayUp profile.

Next, get more career tips for internships and entry-level jobs such as How to Write a Thank You Note After An Interview and find answers to common interview questions such as Tell Me About an Accomplishment That You’re Most Proud Of.

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A fast-paced and exciting career, working in communications is a great way for recent grads to learn about the field of communications while helping companies get their message across effectively. If you’re considering a position as a communications specialist, you might be wondering whether the role might be a good fit for you.

Here are some of the key things you need to know about working in communications.

What is a communications specialist?

Similar to a public relations specialist, a communications specialist is responsible for building and maintaining relationships between the company or brand they represent and the outside world. Depending on their role, communications specialists may also be responsible for managing communications within the organization itself including crafting company-wide newsletters, creating brand awareness programs and getting feedback from employees about the company’s communications strategy.

What does a communications specialist do?

In addition to working on internal communications strategies and branding programs, communications specialists also act as the public face of the brand. Working either with PR specialists or on their own, they are responsible for responding to media requests, crafting press releases and even managing events on behalf of the company.

What are the challenges of working in communications?

Being a communications specialist certainly does come with its share of challenges. These include having to perform “damage control” in any instance where the company gets bad publicity, being able to ensure consistent messaging across all communications materials and generally being able to balance all of the different tasks involved. In addition to these challenges, communications specialists are also sometimes called upon to handle problems with the organization or with external third parties and they must ensure that they keep their cool while always representing the company in the best possible light.

What are the benefits of working in communications?

Although this job definitely has its share of challenges, it also has a lot of benefits. These include establishing great relationships with the public and the media, liaising with thought leaders in one or more fields and and organizing high-profile events that are likely to generate attention for the company. This is a great way to gain exposure to various areas of the communications and media industries, while building a solid reputation and a strong professional network.

What is the typical salary of a communications specialist?

A typical entry-level salary for a communications specialist is around $45,000 with senior communications specialists earning a median salary of $75,000 and directors earning anywhere from $75,000 – $120,000, depending on location and experience.

From handling media requests to working on internal communications for the company, being a communications specialist has a lot to offer recent grads. The best way to find out if being a communications specialist is right for you is to get a hands-on feel for the role by doing an internship.

Next, get more career tips for internships and entry-level jobs such as 3 Ways to Be More Productive at Work and find answers to common interview questions such as What Are You Passionate About?

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If you love figuring out what makes people tick and flexing your creative and analytical skills at the same time, then majoring in advertising could be perfect for you. At its simplest, advertising is about figuring out how to sell products and services to a specific demographic. You need to know who your audience is, their likes and dislikes and what will stand out to them above the plethora of other ads out there. Because of this, advertising requires an interesting mix of creative and quantitative skills.

Here’s are some things to keep in mind if you’re considering an advertising major.

What is an advertising major?

An advertising major blends creative fields like art and design with more quantitative subject areas like psychology. Your course work has both; you’ll take classes like advertising copywriting, graphic design, consumer behavior, advertising sales and advertising research.

Is it right for me?

If you’re still not sure if advertising is the way to go, here are some key questions to ask.

• Do I like figuring people out and understanding what makes them tick?
• Am I interested in sales? Do I like figuring out the best way to pitch and sell a product to consumers of any kind?
• Do I like communicating and working with others? Do I consider my interpersonal skills to be a strong suit?
• Am I able to take criticism and feedback from peers, professors and professionals well?
• Do I look forward to interning during college and gaining valuable work experience in the field?
• Am I able to think creatively as well as quantitatively, focusing on both creative campaign ideas and metrics?
• Am I just as interested in the ads in magazines, on TV, and on Snapchat as the content itself?

Is an advertising major different from a marketing major?

You might also be wondering how an advertising major differs from a marketing major. While both fall under most schools’ communications departments, they are typically treated as entirely different majors.

What’s the biggest difference? Marketing is about every part of the process of creating and selling a product, from how the product is designed to how it’s packaged, sold and improved for further promotion. Advertising, in contrast, focuses mainly on promotion.

What can I do with an advertising degree?

Advertising majors can go into any number of fields within marketing and communications, including copywriting and product management. They can also be:

• advertising account executives
• web designers
• campaign managers
• media planners
• sales representatives

What do people who majored in advertising earn?

Advertising majors typically start off in the $35,000-$45,000 range after graduating from college, but people working in the field of advertising can make well over $160,000 once they’re in managerial and executive positions.

Next, learn more about this college major such as Architecture and get more career tips for internships and entry-level jobs such as How to Become a Confident Public Speaker.

The post What is an Advertising Major and is it Right for Me? appeared first on Career Advice & Interview Tips | WayUp Guide.

Advertising may seem like it’s all about creating amazing ads, but there’s a lot more than goes into it than that. What sorts of skills will you need if you want to succeed in your college’s advertising major? Here are the top six skills you need to have when embarking on this major.

Communication skills

Above all, advertising is about being able to communicate thoughts, feelings and emotions to consumers through various mediums, whether that be a television commercial, a print ad in a magazine or a website banner ad.

In addition, you’ll also have to be able to present your thoughts and findings to peers, professors and potentially even clients while in college, so having a strong knack for pitching ideas and explaining your thought process to others is crucial to your success as an advertising major.

Creativity

Do you have a knack for coming up with wacky ideas and finding outside-of-the-box ways to execute them? Advertising may be the perfect major for you. In your classes, you’ll be able to put your best ideas to the test, figuring out ways to take your concepts from brainstorm to full product.

If coming up with ideas on the spot and tweaking them accordingly is something that thrills you, studying advertising in college is a great option.

Ability to take criticism

Because advertising is a mix of opinions and data, you’ll have to be able to take feedback from peers and professors alike when your idea needs to be tweaked or scrapped entirely. Advertising majors need to be able to run with any idea and also not get too fixated on a particular plan, as things change all the time.

Analytical/quantitative skills

Think advertising is all about making interesting or funny graphics? Think again! Advertising majors not only learn the ins and outs of psychology and design, but they also need to be able to understand how to analyze and interpret data.

For example, what does it mean if consumers are responding to a particular ad? How can that ad be made more effective? What does it mean if it isn’t effective? These are all key questions that need to be answered.

Knowledge of media trends

Since advertising relies heavily on the ability to capitalize on trends, it’s important for advertising majors to be on top of things that are trending in the industry and in the news. In addition to being interested in the types of ad campaigns and news stories that are most engaging, advertising majors also need to have an understanding of why certain things work when others don’t.

Problem-solving skills

Advertising is all about solving two majors problems: First, what are you to convey to your audience, and how does that support or conflict with your audience’s desires? Second, how can you pivot your ideas depending on how your particular campaign is going?

Advertising majors spend a lot of time discussing and working on these two problems across the board, so if you love tackling challenge after challenge, it’s a great major for you to consider.

Next, learn more about this college major such as What is an Advertising Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Tell Me About Yourself.

The post What Types of Skills Are Best for an Advertising Major? appeared first on Career Advice & Interview Tips | WayUp Guide.

Despite the fact that advertising falls under the umbrella of marketing, it’s actually an incredibly flexible major that can open up all sorts of career opportunities in a variety of fields. Even better? They don’t all necessarily have to have a marketing focus.

Here are some of the many fields where you can use your advertising degree:

Marketing

Since advertising is part of marketing, most advertising majors will end up in marketing-related roles once they get out into the workforce. Advertising majors can put their credentials to good use as account executives or media planners for a marketing agency, or they can work in more creative roles as art directors, copywriters or event planners. In fact, because of the substantial overlap between these two fields, advertising majors are able to fill almost all of the same roles as marketing majors.

Politics

Many advertising majors have found success working for political campaigns and other initiatives surrounding candidates, causes and policies. Knowing how to market a person or cause to a particular demographic is vital in the world of politics, and your expertise will be wildly important if you choose to enter this field.

Sales

Many of the skills you learn as an advertising major (figuring out what your audience wants and then designing and presenting a pitch that appeals to them through various platforms) can make you a dynamite member of any sales team. Whether you’re working as a sales representative, a sales operations team member or another role within this field, your advertising background will come in handy.

Public Relations

Public relations is in the same wheelhouse as advertising and marketing, so it’s a natural fit for advertising majors who want to get into the world of publicity. Career options in this field include becoming a PR strategist or account executive, developing and executing strategies to boost a brand’s public presence. Depending on the type of role you choose, you could be working either at an agency or in-house at a particular company.

Design

If your advertising studies had a design component, you could find a successful career as a graphic designer or web designer. Your advertising background will also enable you to not only create beautiful designs but also understand the data and psychology behind why your work will resonate with a particular audience.

Next, learn more about this college major such as What is an Advertising Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as 7 Phone Interview Tips That Will Land You a Second Interview.

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We recently sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to learn more about what it means to be a social manager and to get some tips on how to do it right.

What does a social media manager do?

A social media manager develops a company’s social media strategy and manages their social channels. This often includes Facebook, Instagram, Twitter, Snapchat, YouTube and Pinterest. In addition to being the voice of a brand, social media managers analyze the results of their campaigns by tracking engagement metrics such as likes, clicks and shares.

What are some of the responsibilities of a social media manager?

The primary responsibilities of social media managers include crafting engaging posts, analyzing campaign performance and communicating with people via the company’s social channels. For example, Juliette’s day-to-day responsibilities include making sure that the company voice is always consistent and that there is a strong community feel across all Birchbox’s social platforms. “I’m leading our entire social media strategy and figuring out how we can combine our marketing messages and make our community fall in love with us,” she explains. Working on those two things in tandem means always being aware of what users are looking for in a brand and being able to deliver that on all channels simultaneously.

What are some of the challenges social media managers face?

Since social media relies heavily on timely, relevant content, staying on top trends can be challenging. It’s what Juliette describes as a “24/7” job because it requires you to know what’s trending on your channels (and in your industry) at all times. One of the other challenges social media managers face is understanding how to use metrics effectively and how to optimize campaigns based on those metrics. But if you’re afraid that these challenges make social media management overwhelming or boring, don’t be. Juliette’s favorite part of her work at Birchbox? “Playing and experimenting all the time,” she says.

As a rapidly growing and changing field, social media is a great career path for those who are excited to uncover new trends and capitalize on them. If this sounds like a job you’d be interesting in taking on, then becoming a social media manager might just be for you.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for In an Internship and find answers to common interview questions such as Why Do You Want to Work Here?

The post What is a Social Media Manager? appeared first on Career Advice & Interview Tips | WayUp Guide.

Here are some of the things you need to know about working in advertising.

What is an advertising agency?

“All the ads and commercials you see have an advertising agency behind them,” Cristina explains.“The agency basically helps a brand decide how they want to look to consumers out in the world.” From brainstorming ideas to implementing campaigns, ad agencies are responsible for helping brands discover their unique value and put their best foot forward with consumers.

What are all the different roles at an ad agency?

According to Cristina, there are three main client-facing positions: account executives, brand strategists and creatives. Account executives are responsible for managing the day-to-day relationships with clients, including making sure that timelines and budgets are adhered to and that clients are happy with the results of their campaigns. Brand strategists like Cristina also interact with clients and they’re responsible for helping brands determine how they want to represent themselves to customers. “I help determine the strategy for brands to come to life,” Cristina explains, emphasizing that the process is all about taking ideas and executing them in an engaging, effective way. Lastly, there are creatives, the people responsible for writing engaging copy and designing graphics to capture a brand’s look and feel. Although each of these positions plays a unique role in how campaigns come to life, the interaction between them is what allows agencies to consistently deliver effective, creative solutions to their clients.

What is the culture like at an ad agency?

“It’s pretty casual,” Cristina explains, emphasizing that working at an ad agency is definitely not as fast-paced or exciting as a show like “Mad Men” makes it out to be. “There are definitely no suits and ties though a lot of people care about fashion and are trendy.” As far of the atmosphere of the office goes, that’s pretty fun and casual too. “Socializing is definitely big. We have a ping-pong table and a pool table. And it’s definitely very young. Even the older employees have a young spirit,” she says.

How does a recent grad or college student get a job at an ad agency?

According to Cristina, most advertising executives land their jobs by going the internship route. “I would say that 90% of the people who work here got in through an internship,” she says. The key is to find a good internship and then capitalize on the opportunity by working hard and going the extra mile.

Pro Tip: Timing is also important. Ad agencies like McCann recruit full-time employees from their crop of summer interns and they make sure to hire interns who are recent graduates. “It’s kind of a trail run and they’ll be able to determine if they’re going to hire you by the end of the summer,” Cristina explains. Her advice: Take your internship seriously and make the most of every moment you have there.

Working in advertising is an exciting chance to come up with creative ways for companies to connect with consumers. It’s also an opportunity to work as part of a dynamic team like the one at McCann. If you think a job in advertising might be for you, take Cristina’s advice and test it out by applying for relevant internships in the field. And who knows? One of them might just get you your dream job after graduation.

Next, get more career tips for internships and entry-level jobs such as How to Write a Resume That Stands Out and find answers to common interview questions such as What Gets You Up in the Morning?

The post How to Get Into Advertising appeared first on Career Advice & Interview Tips | WayUp Guide.

What is a social media manager?

A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies.

According to Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, the role is “the perfect combination of storytelling and analytics.” Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.

What skills do you need in order to become a social media manager?

Social media management requires creativity and an analytical brain. The type of person who does best in this role possesses the following skills.

Communication

Crafting engaging posts is a key part of this role. This means writing copy that resonates in the brand voice and adapting that copy to fit different platforms. Whether it’s a tweet or a Facebook post, your writing should appeal to as many users as possible.

Creativity

Being creative and taking chances is also important. “There is a ton of room for experimentation in social media. The key to being successful is trying anything and everything and understanding what sticks,” Juliette explains. This means brainstorming new strategies and testing them out to find the ones with the highest impact.

Analysis

Social media managers also have to be analytical. “You have to understand metrics and be able to see what’s working and what’s not,” Juliette says. This is because social media relies heavily on analytics in order to test different ideas and find the best ways of communicating with users. You’ll also need to have experience with programs like Microsoft Excel and Google Sheets to record and analyze the metrics provided by each of the channels you manage.

Customer Service

Last but not least, social media managers have to be well-versed in customer service. Social media platforms are often the first point of contact for many customers of big brands like Birchbox, so finding ways to address problems and highlight successes is one of the key parts of this role.

Pro Tip: Graphic design is another key skill for social media managers and knowing your way around Photoshop and Canva will make you stand out from the pack. If your design skills could use some help, try taking a free online class at places like Khan Academy or Open Learning.

How do you get started in the industry?

One of the key steps to landing a job in social media is to build your own social media brand. “Having your own social media presence is really important,” Juliette explains. This is something she looks for when hiring new members of her team at Birchbox. Your social accounts will serve as your digital portfolio, showcasing your creativity and communication skills for potential employers. To build your social media brand effectively, make your accounts public and make your voice a mix of professional and fun. Above all, be authentic. This is one of the key tenets of social media and something that companies strive to do when developing and maintaining their brand voice.

Once you’ve established a social media presence, offer to help businesses with their social media accounts. Start small and focus on building a portfolio and tracking success by measuring engagement and growth across platforms. After you have some experience under your belt (and some impressive numbers to share) apply for paid and unpaid internships or freelance projects within the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether a social media job is a good fit for you.

Next, get more career tips for internships and entry-level jobs such as How to Answer Top Interview Questions and find answers to common interview questions such as What Gets You Up in the Morning?.

The post How to Become a Social Media Manager appeared first on Career Advice & Interview Tips | WayUp Guide.

Here’s what it’s really like to work at an ad agency.

Is working at an ad agency a fun and glamorous experience?

According to Cristina, there’s definitely some truth to the “Mad Men” representation of the industry. “I would say the socialization is pretty accurate. Everyone’s hanging out all the time and there’s definitely a creative, fun vibe like there is on the show,” she says. This vibe helps the team come together to brainstorm and develop innovative campaigns for their clients. For a big agency like McCann, this means working on campaigns for clients of all sizes including corporations, startups and everything in between.

How long does it take for a campaign to go from inception to implementation?

Because each campaign is different, it’s important to distinguish the type of campaign you want to create before you can identify the timeline for implementation. Cristina explains that “A brand campaign (which is related to what the brand stands for) can take six months from start to finish.” This includes everything from establishing the look and feel of the brand to creating ads designed to increase the brand’s presence. Product and social campaigns however, are faster to develop. “A product campaign, which is a focus on something specific the brand sells, that can take three to four months to launch, and social campaigns can take anywhere from a week to three weeks,” Cristina says.

How does the team brainstorm new campaigns?

Brainstorming is one of the key parts of advertising and finding ways to do it effectively is really important. According to Cristina, a lot of what makes brainstorming such a fun process at McCann is the layout of the office itself. “We have whiteboards and corkboards across most of the walls and most of the meeting rooms. If inspiration strikes, we just start writing down ideas,” she explains. This makes the process a collaborative one and ensures that brand strategists and account executives are able to work through ideas and presentations as a team, coming up with the best possible solution for each client.

How do you balance working on multiple accounts at once?

One of the challenges of working for an ad agency is balancing multiple accounts at once while ensuring that senior leadership is happy with the results. “Most people work on two to three brands, depending on the size,” Cristina explains. Delivering successful campaigns is all about listening to what the client needs and being able to offer them solutions that will help them put their best foot forward with consumers. Although this may sound challenging, Cristina emphasizes that it’s been a great learning experience and one that has helped her learn the ins and out of the advertising industry very quickly.

Working for an ad agency definitely has some glamorous perks but it’s also a great place to develop new skills and take on interesting challenges. If you think an ad agency job might be right for you, be sure to test it out by applying for paid and unpaid internships in the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether an advertising job is a good fit for you. And who knows? You might just land a job at a great agency like McCann.

Next, get more career tips for internships and entry-level jobs such as What is a Chronological Resume? and find answers to common interview questions such as If I Asked Your Friends to Describe You, What Would They Say?

The post What is it Like to Work at an Ad Agency? appeared first on Career Advice & Interview Tips | WayUp Guide.

A popular career path for those interested in writing and digital media, journalism offers recent grads the opportunity to learn about all aspects of news-focused writing in areas including politics, travel and lifestyle. If you’re considering becoming a journalist, you might be wondering what this career path entails and whether it could be a good fit for you.

Here are some of the key things you need to know about being a journalist.

What is a journalist?

Working for a newspaper, magazine or news outlet, a journalist is someone who reports on current events by gathering relevant information and then presenting that information to the public. Depending on their specialty, journalists can be writers, TV reporters, photo or video journalists, each using their specific medium to craft engaging stories that resonate with the public while delivering important information.

What does a journalist do?

From covering the latest news at New York Fashion Week to reporting on presidential elections, journalists are responsible for identifying topics that are important to the public and then coming up with well-researched stories on those topics. A broad field that covers many specialist areas — including technology, politics, breaking news, entertainment and lifestyle — journalism is essentially a form of storytelling based on facts and information.

What are the challenges of being a journalist?

A notoriously fast-paced field, journalism definitely has some challenges. These include long hours (after all, news never sleeps), high competition for jobs and a constantly-shifting media landscape that requires journalists to consistently learn about new technologies and new forms of reporting. In addition to these challenges, journalism is also not a very high-paid profession — at least not in the beginning — meaning that journalists often work long hours without much financial reward.

What are the benefits of being a journalist?

Although journalism definitely has its fair share of challenges, it also has a lot of benefits including the excitement of being among the first to know when a big news story is about to break, the potential to travel in order to cover a story and the chance to meet exciting and interesting people from all over the world.

What is a typical salary for a journalist?

A typical entry-level journalist salary is approximately $36,000, with senior reporters typically earning upwards of $70,000 and senior-level editors — such as managing editors and executive editors — earning upwards of $90,000.

An exciting and rapidly evolving field, journalism has a lot to offer recent grads. The best way to find out if being a journalist is right for you is by doing an internship and getting a hands-on feel for the role.

Next, get more career tips for internships and entry-level jobs such as How to Set Great Internship or Job Goals and find answers to common interview questions such as What Motivates You?

The post What is a Journalist? appeared first on Career Advice & Interview Tips | WayUp Guide.

To find out the ins and outs of advertising sales, we filmed a video interview with Snapchat Creative Strategist Sam Goodman and got some great advice on how recent grads can get started in the industry.

What does it actually mean to be in ad sales?

“There are a lot of different ways that you can be involved in ad sales. You can be involved in advertising on the brand side, at an agency, or for a publisher or platform,” Sam explains. In fact, because ad sales involves selling advertising space on websites and social media platforms, it’s one of the most integral parts of the digital media industry and a key entry point for those interested in working in a dynamic and innovative field.

How do you get into ad sales without any experience?

Getting started in ad sales without experience might seem intimidating at first, but it really doesn’t need to be. According to Sam, the key is being persistent. “If you’re passionate about it, that will show in any interview,” he says, emphasizing that you can learn a lot from reading trade publications like Ad Age and Digiday while you’re still in college.

Pro Tip: Sam also suggests doing internships and taking on brand ambassador roles to advertise local and national businesses on your campus. This will give you a great sense of what it means to represent a brand and help you build your knowledge base so that you can land a full-time position.

What are the main entry-level roles in ad sales?

“Planners tend to be good entry-level points, both on the publishing side and on the agency side,” Sam says. And the great news is that these roles are among the most popular in the field, meaning that there are plenty of opportunities for you to find a position right out of college.

If you really want to learn a lot as quickly as possible, Sam recommends going the agency route. “You’re going to get a good understanding of everything, both working with a brand and working with a publisher. From there you can jump off and figure out what it is that works best for your skill set,” he says.

How can recent grads make themselves stand out to hiring managers?

Although there is a lot of competition in ad sales, Sam emphasizes that it’s definitely possible to stand out from the pack. The key is going the extra mile. “It can be as simple as sending a handwritten thank you note. You’d be amazed how far those go,” he says, explaining that it shows a level of dedication most people don’t have.

The real secret however, is getting creative. “You can find unique ways to use the platform that you’re applying to,” Sam explains. “At Snapchat, we recently had an interviewee drop a thank you geofilter over the office the day after interviewing.” Needless to say, the candidate made a great impression by not only going above and beyond what was expected, but by also showing that she understood the platform and how to use it effectively.

Finally, what’s the one piece of advice all college students and recent grads need?

Although ad sales has its own unique characteristics and challenges, there’s one piece of career advice that definitely applies to all students and recent grads: Don’t waste your time. “College is a unique point in our lives where we have resources available and time available to do a number of things,” Sam explains. “Try to find something you’re passionate about, experiment a little bit and make sure that you take advantage of your time on campus.”

As a rapidly growing part of digital media, ad sales offers fantastic opportunities to build your skill set while also learning more about an innovative industry. The key to landing an ad sales job, especially at a great platform like Snapchat, is to learn as much as possible about advertising while also representing your skills and experience effectively in an interview. And above all, don’t be afraid to get creative. This will help you stand out to employers and be at the top of their minds when they’re ready to make an offer.

Next, get more career tips for internships and entry-level jobs such as The Ultimate Guide to Interviewing for an Ad Sales Job and find answers to common interview questions such as Are You Willing to Travel?

The post How to Get an Ad Sales Job appeared first on Career Advice & Interview Tips | WayUp Guide.

Here’s what the schedule of a social media manager looks like:

Morning: Checking Channels, Scanning News Sites, Creating Social Posts

Since social media runs on a 24-hour cycle, it’s important for social media managers to be aware of what’s going on with their channels at all times and to be on top of current news trends. “A lot of people think I’m just painting my nails and Snapchatting all day, but there’s so much more to it than that,” explains Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox.

Checking channels

For most social media managers, the day begins with a quick check on what’s going on with all of the company’s social channels. If there are any questions or comments that require immediate responses, these are typically taken care of first thing in the morning.

Scanning news sites

Once all of the company’s channels have been checked and questions answered, social media managers normally scan news sites for breaking news stories or trending topics related to the specific industry the company is a part of.

Creating social posts

Having a handle on the day’s news is especially useful for crafting engaging posts, which is the next item on the agenda and usually wraps up a social media manager’s morning. Although this part of the day usually only takes 2-3 hours it’s one of the most important because this is the part that the brand’s community actually sees.

Afternoon: Analyzing Campaign Performance, Planning, Meetings

With social posts out of the way, social media managers generally spend the afternoon analyzing campaign performance and developing new strategies and campaigns.

Analyzing campaign performance

Tracking campaign performance is one of the keys to ensuring successful outcomes. In order to get a sense of how these campaigns are performing, social media managers use a mix of different analytics tools designed to measure engagement such as likes, shares and clicks. In turn, these factors correlate to website traffic and customer acquisition which directly affect a company’s revenue.

Planning

Strategizing and planning are two of the key areas of any social media job and something that social media managers always focus on. This part of the day generally includes creating content for current social media campaigns or planning out new strategies to test on both existing and emerging platforms.

Meetings

Another key part of a social media manager’s day, and one that often goes hand in hand with planning, is attending meetings. These meetings are generally focused on ensuring that the company’s messages are consistent across all of its channels and that the social media strategy takes into account things like new product launches and company news.

As an innovative and fast-growing industry, social media offers great opportunities to represent a brand. In order to do that well, “It’s important to be able to wear many different hats and be really scrappy,” Juliette explains. By having a clear idea of what to expect in the role, you’ll be able to position yourself to land a job at a great brand like Birchbox. And when you’re ready to prepare for the interview, we have some great interview advice to help you put your best foot forward.

Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?

The post What Does a Day in the Life of a Social Media Manager Look Like? appeared first on Career Advice & Interview Tips | WayUp Guide.

Here are his top tips for what to do in an ad sales interview.

1. Dress for the company you’re interviewing for

“In any interview situation and especially in ad sales, it can be nerve-wracking to figure out what to wear,” Sam explains. However, it doesn’t have to be that way. “It’s totally normal to email the recruiter and ask them what the dress code for the office is and then get a feel from there,” he assures us. One key thing to note is that ad sales is a casual environment so wearing a suit will automatically make you stand out (and not in a good way). Instead, focus on wearing something that fits into the business casual category such as slacks and a button-down shirt for men or nice pants and a blouse for women.

2. Keep your resume to one page

The second key thing Sam suggests is keeping your resume to one page. “I recommend optimizing the experience you have towards the interview you’re going in for and keeping it within a page maximum,” he says. This is especially important for recent grads who don’t often have significant professional experience. By keeping your resume short and focused, you’ll be helping hiring managers see both your skills and your potential.

3. Keep your “About Me” to under 60 seconds

Being able to give a concise description of your background is a great way to engage the interviewer and give them a sense of who you are both personally and professionally. In addition to telling the hiring manager where you’re from and what you’re studying in school, be sure to offer solid examples and to focus on facts that relate to the industry or to your previous academic and internship experiences.

4. Relate your experiences back to the role you’re interviewing for

Few things are as important during an interview as being able to relate your experiences back to the position you’re interviewing for. This important for two reasons: 1) It lets hiring managers know that you understand the role and have a good sense of how your skills will match the company’s needs 2) It shows that you’re engaged in the interview process and able to talk about your experience in a relevant, articulate way.

5. Don’t be afraid to ask clarifying questions

Asking clarifying questions is another key factor of a successful interview. These types of questions will help you understand exactly what the interviewer is asking and to give answers that will resonate with them. Although asking clarifying questions might seem a bit intimidating, you shouldn’t be afraid to do it. In fact, hiring managers really appreciate it when you clarify the question because it shows that you care about answering the question well.

6. Give examples of how you can manage big personalities

Whether you’re working for an agency or a publisher, one of the main day-to-day challenges of ad sales is being able to manage lots of competing needs and personalities. This is something that Sam asks about when interviewing candidates at Snapchat and a skill he emphasizes as being key to any ad sales job.

7. Make sure your passion shines through

Passion is important for any position, especially a client-facing one where you’ll be serving as the face of the brand. A great way to show this passion is by giving specific examples of things you’ve done to turn one of your visions into a reality. For example, have you developed a specific program at your school to benefit students or led your sorority in fundraising for a charity? This is the time to mention that.

8. If you need more time, repeat the question before answering

Repeating the question back is a great way to buy yourself some time during an interview, particularly if you encounter a question you weren’t prepared to answer. Added bonus: Framing the question clearly in your mind will help you come up with a more targeted, focused answer.

9. Be honest when talking about your passion and excitement for the company

Showing sincere excitement about a company is a great way to demonstrate your enthusiasm for a position and to show that you’re a cultural fit for the role. “Whether you’re interviewing at a brand, an agency or at a publisher, make sure you understand how it works so that you can speak confidently,” Sam advises. This will ensure that your passion shines through and that the interviewer knows how excited you are about the role.

10. Do your research and find examples to reference

Doing your research is key when interviewing for any position but it’s especially important for something like ad sales where you’ll likely be asked about specific ads that you think are working well. “If you’re interviewing for an advertising role at any company, you should really be doing a lot of research on the app to take note of advertising,” Sam explains. Another key piece of advice: “You should make note of going into each part of the app and trying to identify advertisements that you can speak to as examples.”

11. Pick a relevant brand and give specific examples of what they do well

If you’re asked to give an example of a company that is doing great things in the digital space, focus on one that is developing innovative campaigns while also building a strong community around their brand.

Pro Tip: Although you may be tempted to offer the brand you’re interviewing with as an example, don’t. This will come across as insincere and also show that you’re not fully up to speed on what’s going on in the digital landscape.

12. Be yourself and show your personality

Being yourself is key in any interaction with a potential co-worker or manager, but it’s especially important during your interview where you’re trying to assess whether the role will be a good fit for you. On the interviewer side, Sam emphasizes that when he interviews candidates for Snapchat, he wants to make sure that he looks for people who will be a good fit for the company culture as well as for the role. “You want to check that this person is going to fit well on your team, that they’re going to meld into the culture nicely,” he explains.

13. Ask questions! Have a few prepared so you don’t get stuck

“Anytime you go into any interview, and especially in advertising, it’s super important to come prepared with a few questions,” Sam says. “Whether it’s about what the daily role will look like or what the interviewer thinks of his or her current role, you need to have a few questions to prompt further conversation and to show that you’re engaged.” When preparing your questions, think about what you’d most like to know about the position or the company and lead with that.

Pro Tip: If you really want to end the interview on a high note, ask the hiring manager about their best moment at the company. This is a great way to get them to reflect on what they love about their job and a perfect way to wrap up the interview.

14. Ask for contact information and send a thank you email

“Thank you notes are probably one of the most key pieces of follow-up to any interview,” Sam says. In fact, thank you notes are a great way to remind hiring managers about your good qualities and to let them know that you appreciate their time. Best of all, thank you notes will make you stand out. “A lot of interviewers and a lot of hiring managers especially focus a lot on the thank you note,” Sam emphasizes. So be sure to send one as soon as possible, preferably the same day.

Interviewing for a position in ad sales is a great way to test out the waters and see whether a career in advertising would be a good fit for you. Although it may seem a bit intimidating at first, by doing your research, knowing what other brands are doing and being confident in your answers, you’ll be sure to nail your interview and maybe even land a job at a great company like Snapchat. One final piece of advice from Sam: Be yourself. “Because that’s who you are and that’s what sets you apart in any interview.”

Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as Why Do you Want to Leave Your Current Job Or Internship?

The post The Ultimate Guide to Interviewing for an Ad Sales Job appeared first on Career Advice & Interview Tips | WayUp Guide.

If you’ve already found out tips on how to become a social media manager from Birchbox’s Juliette Dallas-Feeney, you know that working with social media involves more than just a knack for posting funny memes. It also requires an understanding of the social media landscape and an analytical mind. Whether you’re applying for a paid or unpaid internship or an entry-level job, there are several tools that can help you measure stats accurately and consistently in the fast-moving world of social media. These tools can also help you maximize engagement across different channels and get the best results for your campaigns.

If you’re thinking about applying for a social media role, familiarizing yourself with these tools will help you demonstrate knowledge of the field during the interview.

Here are some of the most common tools you’ll need when entering this field.

1. Google Analytics

One of the best and easiest ways to track the performance of your social campaigns is Google Analytics. This free analytics service is easy to integrate into any website and offers comprehensive reporting for website traffic, including audience insights and geographic breakdowns of where your traffic is coming from.

Why it’s important: Social media managers use Google Analytics to keep track of which pieces of content are performing well on various social channels and how those channels are driving traffic to their websites. The service (which has a paid component with even more in-depth insights) is one the best ways to stay up-to-date on how your site and social media accounts are performing, making it easy to test different strategies and track results.

2. Hootsuite

One of the most established tools for social media management, Hootsuite makes it easy to create, schedule and track social posts across different platforms. Hootsuite is most commonly used with Facebook, Twitter, Instagram and LinkedIn although it has the ability to connect with a total of 35 social networks. This makes it a one-stop shop for social media management, letting you manage all of your accounts in one place.

Why it’s important: Hootsuite allows you to schedule and analyze your social posts as well as create custom reports that you can use to track campaign performance. In addition to making it easy to see all of your social accounts in one place, the tool also acts a social-listening device, offering you real-time information on trending topics that you can leverage to boost engagement.

3. Facebook Insights

A great tool for any social media manager, Facebook Insights makes it easy to measure things like reach, engagement, clicks and shares. The interface also lets you generate reports for individual time periods so that you can get an accurate idea of trends for a specific month or quarter. As an added bonus, Insights shows you pages similar to yours, making it easy to capitalize on new social trends in your specific field.

Why it’s important: Since Facebook is the single-highest traffic driver for websites across almost every industry, social media managers rely on Facebook insights to understand how audiences are engaging with their content and create strategies for maximizing the impact of their campaigns.

4. Facebook Ads Manager

Facebook Ads Manager is one of the most important tools in any social media manager’s toolbox. This service makes it easy to create, run and track ads on Facebook, ensuring maximum engagement with your target audience.

Why it’s important: Social media managers use Facebook Ads Manager to increase engagement and boost traffic to the company’s website. This can be done by boosting existing posts or creating sponsored ones to engage new users and increase visibility. Best of all, Facebook offers tools to manage spending and track ad performance.

4. Buffer

Like Hootsuite, Buffer is a social media tool that allows you to schedule, publish and analyze posts on multiple social platforms at once. Another freemium service (that offers additional services for a premium fee), this is a wonderful alternative to Hootsuite, offering increased flexibility with scheduling and the ability to manage your social channels from one place. Buffer also has an innovative creative tool that lets you turn quotes into images, driving more engagement to your posts.

Why it’s important: Every expert has their preferred tools and some social media managers prefer Buffer’s interface and analytics tracking platform to the one offered by Hootsuite. The only way to know which one is right for you is to try both and see what fits your needs.

Pro Tip: Since different companies use different scheduling and tracking tools, having in-depth knowledge of several social media management services is likely to impress hiring managers and get you noticed as a serious candidate.

5. TweetDeck

While Hootsuite and Buffer offer a multi-channel solution for social media management, TweetDeck offers a specialist solution specifically for Twitter. This is an awesome tool if you’re focused on your brand’s Twitter presence since it allows you track trends, measure engagement and post from multiple Twitter accounts at once.

Why it’s important: Owned directly by Twitter, TweetDeck offers a seamless way to manage Twitter accounts on a large scale while also providing the most accurate analytics for this channel.

6. Canva

Over the course of the past two years, images have become increasingly important on social media. Posts with images currently drive 94% more traffic than posts without images. As a result, many social media managers are finding themselves learning graphic design with services like Canva.

Why it’s important: Canva takes the guesswork out of creating great graphics by offering templates that are easy to customize and share. It’s also a wonderful first step to learning more complicated design programs like Photoshop and InDesign. Added bonus: Knowing the basics of design will give you an edge over other candidates.

Working in social media involves a unique blend creativity and metrics-driven strategy. In order to maximize the impact of your campaigns, and land a job of your own, it helps to have the best tools at your disposal.

Next, get more career tips for internships and entry-level jobs such as How to Take an Exit Interview and find answers to common interview questions such as What Are Your Weaknesses?

The post Common Tools for Social Media Managers appeared first on Career Advice & Interview Tips | WayUp Guide.

Here are some things to focus on if you want to maximize success.

1. Be an expert on your social channels

Being successful as a social media manager starts with knowing your channels. This means understanding the most effective use of each channel and setting goals that are specific to each one. For example, if Facebook is the biggest traffic driver for your website, knowing what drives engagement on this channel (and how to capitalize on that) should be your main priority.

Pro Tip: Knowing what doesn’t work is just as important as knowing what does work so be sure to keep a close eye on your campaigns and optimize your results by testing.

2. Know what your competitors are doing

As well as being an expert on your own channels, being successful means knowing what others in the space are doing. Are they designing campaigns based on trending news stories or using paid ads in a specific way? Those are both great things to be aware of. Although you don’t need to imitate your competitors, it’s important to understand what they’re doing and why. This will give you a sense of how to streamline your own campaigns and what you should be testing on your channels.

3. Set aggressive but realistic goals

Once you have a full understanding of your channels and your competitors, the next step is setting goals that are aggressive but achievable. In order to do that, it’s important to understand how your channels are performing and to develop goals based on previous performance. For Juliette and the Birchbox team, this means focusing on engagement as their primary goal. “Our main goal is to be engaging as many people as possible every single day,” she explains, emphasizing Birchbox’s interaction their community. Doing so will not only improve your relationship with your existing community but will also help the continued growth of the brand.

4. Use analytics effectively

Few things are as important for optimizing social campaigns as understanding what’s working and why. “There’s a ton of room for experimentation in social media and that’s really key to being successful,” Juliette says. The best way to experiment effectively is by tracking every test you run and using metrics from analytics tools like Google Analytics and Facebook Insights to optimize your campaigns as needed.

5. Learn the basics of graphic design

Although graphic design skills aren’t a “must-have” for a position in social media, having them will definitely help you do your job more effectively, particularly since graphics are becoming increasingly important for engagement. This means using tools like Canva or Buffer to design graphics that can be used across all of your social channels and creating unique memes and gifs to show off your brand’s unique personality.

Although there’s no magic formula for being a successful social media manager, by following these steps you’ll be sure to maximize engagement and increase awareness for your brand.

Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?

The post How to Be a Successful Social Media Manager appeared first on Career Advice & Interview Tips | WayUp Guide.

Before you decide to officially become a literature major, it’s important to make sure you know what you’re getting yourself into in terms of the skills you’ll need to succeed in the major. Here are the top 5 qualities you need to make sure you possess to ensure that you rock the literature major.

Reading skills

It goes without saying that you’ll be reading a lot as a literature major. However, being a “good” reader goes far beyond just getting through the pages and books you’re assigned in a timely manner.

The best readers are also star annotators and note-takers, and they know how best to categorize and remember the information they read for later.

Writing skills

Literature majors will spend lots of time crafting their thoughts on various works into essays and papers, so the most successful majors are those who have strong writing skills and also aren’t intimidated by writing prompts.

Critical thinking skills

Being a literature major means being able to think deeply about everything you read and dissect. You’ll need to be able to look at a work from all angles and consider what is the most important. Then, you’ll need to articulate those thoughts well.

Communication skills

Literature majors need to not only read and write well, but they need to be able to explain their thought processes and ideas effortlessly to professors and peers in the classroom. Additionally, the best literature majors aren’t intimidated by speaking in classes ranging from small seminars of under 15 students to lecture halls of over 100 people.

Time management skills

Because you’ll spend so much time reading, writing, and expressing your thoughts and ideas in class, the best literature majors have superior time management skills to keep track of it all. This means knowing when and where you work best on campus and being willing to spend some extra time in the library to make sure you understand the material (even on weekends).

Next, learn more about this college major such as Architecture and get more career tips for internships and entry-level jobs such as How to Get the Job You Really Want.

The post What Types of Skills Are Best for a Literature Major? appeared first on Career Advice & Interview Tips | WayUp Guide.

Here are some things to keep in mind when preparing your answer.

Talk about what motivates you personally and professionally

The hiring manager is interested in more than your previous internship experience or the classes you’ve taken. They want to know what motivates you to get up every day, so be sure to tell them that. If you’re interested in leading your own team one day or learning a specific kind of skill, mention it and explain why it’s important to you.

Pro Tip: Don’t be afraid to talk about big goals. After all, there’s no better way to show that you’re truly motivated to succeed.

Give specific examples

Talking about what inspires you is a great start, but it’s important to back it up with concrete examples. Be sure to explain why it’s meaningful to you and how you plan to work it into your life. This is especially important if the goal is career related since you’ll want to show the steps you’re taking to achieve it.

Say something like: “I’m really motivated by helping kids from low-income backgrounds and I’ve done a lot of volunteer work in this area throughout my time in college. It’s easy to be passionate about something so meaningful, but it’s especially important to me because of my background and where I’m from.”

Explain how it has shaped your career path

Once you’ve explained your goal and outlined your plan for achieving it, connect your answer back to the position you’re applying for and show why you’d be an asset to the company. Be sure to demonstrate that you’ve truly thought about the position and how it will fit into your life.

Say something like: “I know I couldn’t have gotten to where I am today without the help of mentors from a local organization in my hometown. In fact, this volunteer work has been a major driver in my decision to start a career in elementary education and I’m looking for a position where I can develop the skills that will allow me to do that successfully.”

By talking about your future goals and how they inspire you, you’ll show the interviewer that you’re thinking ahead and taking proactive steps to shape your career. This is a great way to stand out from the crowd and help potential employers see your value.

Next, get more career tips for internships and entry-level jobs such as How Do I Get a Job in Another City or State? and find answers to common interview questions such as Tell Me About a Time You Went Above and Beyond the Requirements for a Project.

The post How to Answer: What Gets You Up in the Morning? appeared first on Career Advice & Interview Tips | WayUp Guide.

An intriguing field with plenty of career opportunities, the field of communications has a lot to offer recent grads. If you’re interested in becoming a communications specialist, you might be wondering about the best way to get started. Should you look for an internship or attend networking events? Ideally, you’ll want to do both with a few other things mixed in.

Here are the steps you need to follow in order to become a communications specialist.

1. Decide what area of communications you’re interested in

Like the field of public relations, communications focuses on building and maintaining relationships between a company and the public (including customers, the media and industry thought leaders). However, unlike public relations, communications is a broader field which also includes creating internal communication strategies and training programs for specific companies. In order to give yourself the best chance of success in the field, it’s important to research the different type of communications you’re most interested in. For example, if the idea of being the public face of a company appeals to you, then a role on an external communications team could be a good fit. On the other hand, if you think you’d rather work to build communications policies within the company, then an internal communications role might be a better choice.

Pro Tip: If you’re not sure what each type of role entails, reach out to people who work in the industry — either from your own network or from your school’s alumni network — and ask to set up a 15 minute chat so that you can find out more about the roles and decide which one is most appealing to you.

2. Develop your skill set by taking relevant classes

In addition to learning about the field itself, it’s also important to develop your skill set by taking relevant classes and working on independent projects. Good classes to take include those that fall under the umbrella of a communications major — such as marketing, sociology and business classes. These will give you a better understanding of the field as well as helping you to develop useful skills like crafting press releases.

Pro Tip: If you’re interested in more than one subject, consider taking on a double major or minor to help you learn about communications while also giving you the chance to explore other subjects.

3. Intern with a communications agency

Internships are another great way to learn new skills and get hands-on experience and interning with a communications agency is a great way to gain exposure to all the different aspects of a communications position. During your internship, you’ll attend strategy meetings, create materials for distribution and learn how to handle media enquiries. Best of all, you’ll get a sense of how all of these different tasks fit together to create an integrated communications plan.

4. Grow your professional network

One of the best things to do in any industry is to grow your professional network. When it comes to communications, this is especially important since you’ll frequently liaise with journalists and customers, as well as working closely with other communications professionals. The best way to do this is by reaching out to your network of friends, professors and peers and identifying those people who have direct experience in the field. Beyond that, it’s also a great idea to stay in touch with former co-workers and managers from your previous jobs. Since communications is a tight-knit field, they’re likely to know about new opportunities as they come up and they can help connect you with hiring managers for those roles.

Working in communications is an exciting opportunity to be both the public face and internal core of a company. By following these tips, you’ll be sure to find an opportunity that’s right for you.

Next, get more career tips for internships and entry-level jobs such as 5 Tips for Getting an Entry-Level Job Unrelated to Your Major and find answers to common interview questions such as Why Do You Want to Work Here?

The post How to Become a Communications Specialist appeared first on Career Advice & Interview Tips | WayUp Guide.

Junior graphic designers are problem solvers that communicate through visual mediums. In other words, they create and employ type, images, animations, and other design elements to help communicate ideas, advertisements, products, interfaces, and more. Another related, potentially confusing term is “visual design”. While graphic and visual design have subtle differences, they are very similar design disciplines in the current employment market.

What is an Entry-Level Graphic Designer?

It’s common for entry-level graphic designers to go 1 of 2 routes: join an agency, or work for a company that produces a product (in-house).

1. Agency designers typically work on a multitude of projects for a diverse group of clients. The beginning roles are often production related, requiring a designer to spend their days in Photoshop or Illustrator churning tweaking mockups, photos, and minute illustrations.
2. In-house designers typically work on a single company’s product, marketing or advertising teams. They are often responsible for the visual communication of the company’s product or service on their website, in written publications, on social media, and most other channels.

It’s easy to get confused by all of the different types of design jobs available to recent grads. Here is a good guide
to help you differentiate between the available careers.

Common Responsibilities of Entry-Level Graphic Designers

Some primary tasks include things like:

1. Creating or editing illustrations in Illustrator.
2. Building compositions with type and imagery for advertising.
3. Developing brand language and guidelines for companies to use to communicate their brand.
4. Creating a visual system to convey emotion and feeling through an interface (UI).
5. Implementing visual designs in CSS on the internet for clients / companies.

Types of Entry-Level Graphic Design Jobs

As long as you stick strictly to the terms “Entry-Level Graphic Designer”, you’re not going to find too many different types of jobs. The primary differences you’ll notice are agency versus in-house (as mentioned above), and the medium on which you’ll produce your work. Some companies are purely digital (e.g. tech startups) and will have you working fully digitally. Other companies will still work at least partially in print (e.g. publications) and you’ll be spending time in InDesign or similar programs as well.

If you step outside of the strict search terms, you’ll find there are several ways to search for relevant roles, for example:

• Visual Designer
• Production Designer
• Digital Designer
• Designer
• Agency Designer

Salary Expectations

The median salary for entry-level graphic designers is $39,645.

The range is $29,674 – $54,421.

Location is one the largest factors in calculating salary, so it’s particularly helpful to consider the entire salary range.

The Bureau of Labor expects the number of graphic design jobs to grow by only 1% over the next 10 years.

Who Typically Gets These Jobs

Every year, we survey over 20,000 students and recent grads in an effort to understand the internship and entry-level job market. Based on the results of our State of Hiring report, the students or recent graduates that apply to these entry-level jobs have several things in common:

• While many students are willing to look at jobs unrelated to their major, graphic design majors are not. 80% of them only want to consider design jobs. However, getting a full-time design job is hard. 43% of recent graduates currently employed are not working in a design role.
• New York, San Francisco, Los Angeles, and Seattle are the most popular destination for graphic design grads.
• Graphic design majors often work side jobs during school. Over 80% have had a paid side job. Employers see this as a major benefit when looking to hire a new employee.
• Only 26% of graduating seniors majoring in graphic design have no internship experience.
• 54% have taken a computer science course.
• Most graphic design students expect to have between $25,000 and $75,000 in debt when they graduate.
• Almost 40% of seniors majoring in graphic design have taken an online course related to their major.

Related Entry-Level Fields

Despite it being somewhat rare that graphic design majors seek jobs outside of their immediate major, it does happen. When they do go outside, here are the areas they’re most likely to look at:

1. UI Design
2. UX Design
3. Product Design
4. Industrial Design
5. Motion Design

Additional Resources

1. It never hurts to brush up on a few graphic design topics. You can take a few online courses to get back in the swing of things.
2. For more salary information, head over to Payscale.
3. For more advice on starting your entry-level job search, check out our guide!
4. And finally, to prepare for an entry-level job interview, prepare for the top 20 entry-level job interview questions.

Search for Entry-Level Graphic Design Jobs Now

Next, get more career tips for internships and entry-level jobs such as What is an Entry-Level Job? and find answers to common interview questions such as Tell me about yourself.

The post Entry-Level Graphic Design Job Guide appeared first on Career Advice & Interview Tips | WayUp Guide.

An exciting and fast-paced career, journalism is a great fit for recent grads who are interested in current events and passionate about storytelling. If you’re considering a career as a journalist, then you’re probably wondering how to get started. For example, is there anything you can do to hone your writing skills and get employers to notice you? Absolutely!

Here are the steps to take if you want to become a journalist.

Earn your bachelor’s degree

One of the keys to starting a career in journalism is earning your bachelor’s degree. Depending on the type of journalism you want to pursue (for example, investigative journalism or broadcast journalism), you should pick a major that will help you learn about that specific type of journalism while also giving you a sense of the broader journalistic landscape. Majors to consider include journalism, communications and English.

Pro Tip: If you’re interested in reporting on a particular subject, such as politics or technology, consider taking on a double major or a minor. This will help you develop specialist knowledge of your subject while also giving your the reporting skills you need to succeed in the field.

Develop your writing skills

In addition to getting your bachelor’s degree, it’s important to hone your writing skills by writing extensively across a broad range of subjects. There are two great ways to do this: 1) By starting a blog where you can develop your voice as a writer and 2) By pitching and writing articles on a freelance basis. This will help you build up your portfolio while also helping you grow your professional network.

Pro Tip: Creating a personal website is another good way to showcase your work and establish an online presence. This is quick and easy to set up with templates like those found in WordPress and Squarespace and will make you stand out from the crowd when it’s time to find a job.

Establish connections with reporters and editors

Networking is important in any field and it’s especially important in communications-focused fields like journalism that rely on strong professional networks. The best way to approach networking is by reaching out to reporters and editors you admire and asking them to set up a time to chat (either on the phone or in person). Once you connect with them, tell them a bit about your experience and professional goals and ask them for any advice that can help you get started.

Pro Tip: Always follow up after a meeting or phone call to let the person know that you appreciate their time and that you found value in the meeting. This is a great way to keep the relationship going and to develop a long-term connection.

Intern with a newspaper, magazine or media company

An important step in any journalism career, an internship will help you gain exposure to the field while also giving you a feel for what a the day-to-day life of a journalist looks like. As an intern, you’ll be fact-checking stories, collaborating on story ideas and and maybe even helping with the final editing before the piece gets published.

With new publications continuing to pop up on an almost daily basis, the field of journalism has many opportunities for recent grads. By following these steps, you’ll be sure to set yourself up for success as you begin your career as a journalist.

Next, get more career tips for internships and entry-level jobs such as How to Use Social Media to Network Online and find answers to common interview questions such as Where Do You See Yourself in 5 Years?

The post How to Become a Journalist appeared first on Career Advice & Interview Tips | WayUp Guide.

We sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to get the inside scoop on what to expect during your interview.

Here are some questions you should prepare to answer in an interview for a social media job:

What is the future of social media?

“This is a really essential question because it shows that you’re thinking ahead and you understand that social media is a fast-moving industry,” Juliette explains. When she asks this question during an interview, she wants to know that candidates are thinking several steps ahead and that they’re able to anticipate new trends before they happen. “I want to know that you’re thoughtful and creative and are thinking more than just ‘in the now’,” she says.

To nail this answer, do some research on new platforms and trend forecasts for the upcoming year. Come prepared with at least two examples to discuss. One of these should focus on a trend for an existing channel while the other should mention an emerging platform that could be the next big thing.

How would you describe Facebook vs Snapchat vs Instagram vs any other social channel?

This is another key question that tests your knowledge of the industry and of the differences between platforms. “Not all channels are created equal,” Juliette explains. “You can’t just post something across all channels and have it be the same,” she adds. When she asks this question while interviewing potential candidates at Birchbox, it’s because she wants to know that candidates have a detailed understanding of each platform and can develop strategies that are specific to each one. “I really want to get an understanding from you that you have done your research on these channels, that you are a practitioner on these channels and you know what works and what doesn’t work on each one.”

To answer this question, give an example of a post that you think would perform well on a company’s Facebook page and another post that would do well on Instagram. Then explain why they would be successful on their specific channels.

Pro Tip: Looking at the company’s past activity and finding trends among channels is a great place to start. This will give you important insights into the brand voice and help you understand what types of posts perform well for them.

Who is your favorite brand/personality on social media and why?

This question is a great chance for you to give the interviewer an inside look at your personality and to talk about what media brands and personalities inspire you. When preparing your answer, be honest but don’t pick the most obvious choice. “Don’t say that it’s Birchbox because that’s cheating,” Juliette jokes. Instead, show that you know the social media space and that you’re familiar with brands and influencers who are making a difference. Mention the name of your favorite account, approximately how many followers they have and give a specific reason for why you like them such as the fact that they post funny memes on Instagram. This will show that you understand what goes into making a successful brand or personality on social media.

Tell me about your own social presence.

This is a chance for you to show off your own social media presence and talk about how the insights you’ve gained will help you increase engagement for the company’s brand. “I want to see that you have your own following,” Juliette says. She’s also interested in how you’re able to maintain a cohesive voice across different platforms while ensuring that you’re posting content that works best for each one. “I want to see something that shows me that you really understand social media so that you can bring that experience into working for a brand.”

When talking about your social presence, frame your experience in terms of goals. If you’re aiming to a thought leader in a specific area (like entertainment or politics), mention that. Then talk about the strategies you’ve used to increase engagement and reach your goals.

Pro Tip: Make sure to clean up your social media channels before the interview. This will ensure that you’re putting your best foot forward with the hiring manager and spotlighting the things that make your work unique.

In a fast-moving industry like social media, landing a great job is all about showing that you’re up-to-date with the latest industry trends and that you’re able to leverage them to build your personal brand and the brand of the company you want to work for. By preparing your answers to these questions, you’ll impress your interviewer and to get one step closer to your dream job at a great brand like Birchbox.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For In An Internship and find answers to common interview questions such as Why Do You Want to Work Here?

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