Did you know social media is an easy and effective way to network with peers and hiring managers? But where should you focus your time online while networking and what’s the process for using online platforms to network? At WayUp’s Internship Hangout on Google+, hiring managers from Nestle Purina and Google share the benefits of networking through social media and how to go about using the online mediums for networking.

Social Media Networking Online Video Transcription

Brook Lashley, Sourcing Strategies Manager, Nestle Purina:

So, many of these logos are going to be very familiar to you. These networks are your opportunity for constant connections. So it’s not necessarily that you meet someone at an event, and you take a business card anymore. You are connected with these people electronically, through technology, and you can keep in touch with them over a time which is extremely beneficial for you.

Companies are becoming more and more active in the social realm. Leverage your social sites for your career networking. It’s huge. Try to engage in these networks as frequently as possible. 88.9% of companies that are using social media. And of that group, over 55% of those use Facebook. So keep in mind, companies are leveraging Facebook for their actual college recruitment and entry-level recruitment.

So it’s very important that you guys think through how you might be able to leverage Facebook, specifically. Twitter is growing leaps and bounds and you’ll see the data off to the right here. 11 Twitter accounts are created every second, so that is a huge, huge, huge size increase. And really about 13% of Twitter users are volunteer demographics, specifically.

LinkedIn is the number one professional social network. It has over a hundred and 35 million users on it, and over two million companies have pages, or profile pages, on LinkedIn.

Jeff Moore, Lead Engineering Recruiter, Google:

I tell a ton of students, “Have you got a LinkedIn account yet?” And they look at me like I’m crazy. And it’s like, you’re meeting people as a freshman, as a senior in high school, what have you, you’re meeting people all the time that you don’t know where they’re gonna be in a year, 5 years, 10 years, 20 years.

Maybe you’ll remember that dude sat next to in an English class and now he’s a CEO of some cool company and he’s looking for a person just like you.

Brook Lashley, Sourcing Strategies Manager, Nestle Purina:

This I cannot stress enough is an excellent resource for students. So, companies like Nestle Purina buy into contracts with LinkedIn where we can run searches around specific skill sets or areas of focus, like your major. And when we have internships and entry-level opportunities of it available, we’ll go out to that database, and we’ll do searches, and we’ll contact students like you letting you guys know that we have these opportunities.

Dana Suhre, Senior Recruitment Specialist, Nestle Purina:

So we recommend joining industry-specific LinkedIn groups. This will allow you to learn and interact with those functional specific individuals. And it’ll really help you be able to follow those discussions on trends that may be happening within the industry and express more specifically open positions that may be happening within your target employers.

There’s a really good chance that within employers that there are alums from your school, from your alma mater, or your current school that you can reach out to, and that’s a great way to get connected connected with the most relevant people within the organization.

Jeff Moore, Lead Engineering Recruiter, Google:

The way the world works now, with you know, social networking and all these sites like this, you’ve got to grab that stuff by the horns. I mean I look back when I was in school. We barely had the internet. And that’s a much different deal than students today. And so taking that opportunity to start building your network from day one is just the biggest thing I could tell you to do.

Next, get more career tips for internships and entry-level jobs such as What is an Internship? and find answers to common interview questions such as What’s Your Dream Job?

The post Using Social Media to Network Online appeared first on Career Advice & Interview Tips | WayUp Guide.

At WayUp we believe every student should have amazing business cards. They are one of the easiest and most effective ways to stand out at zoo-like career fairs and to remain at the top of a recruiters mind after an interview.

Get A Leg Up:

A good business card says I’m a professional.

It helps recruiters put a check mark next to your name and says this student is ready to work in an office, meet with executives and contribute to our team. It’s an action that is worth a thousand words to most employers who are constantly afraid that after making their student hires, they are going to spend the next month teaching interns professional basics rather than getting work done.

Aside from being an in your face way of telling interviewers that you are better equipped and more ready to begin working in the professional world than your peers, a good business card makes you memorable.
Every person you meet at a career fair or job interview, is talking to tons of students.   They are taking down mental notes of who is a good fit and who isn’t but, it is easy for those notes to begin to blur together.  These recruiters are begging for a sign that helps them make a more informed choice on who to select.  When they open their pocket or look down at their desk and see your business card, with your picture or favorite quote on it, you will have just made their job a whole lot easier.

Personalized Design:

I’m a student, not a business, what should I put on my card?

Business cards are relationship builders, they are ways to stay in touch and build your personal brand.
The golden rule is that when an employer looks at your business card the day after you meet, they should instantly remember you.

So if you are interested in marine biology, then perhaps put your favorite whale on the front of your card.  If you are interested in finance, make a clean, professional card with a quote from Warren Buffett on the back.  Or if you are an art major, you can put your favorite Picasso on the front! There is a no limit to what you can do, but the best cards are typically both subtle and personal.

If you’re running out of ideas or don’t want to pigeon hole yourself with a single design, then a great fall back design is to place your college crest on the front of your card with your name, contact info, and school email address.  A college crest on a mono-colored business card is a simple and professional way to show pride in where you go to school.

Business card etiquette!

Knowing when and how to hand out business cards is a whole skill in itself.  The general rule is that in networking situations you want to give out your business card at the end of the conversation.  For example, when wrapping up a conversation, you can say, “It was great speaking with you, here is my card, let’s stay in touch.”  The other person should also give you their card and that way you too can follow-up with them as well.

In an interview or meeting setting you want to give out your business card at the beginning.  You might say, “Thanks for taking the time to meet with me, here’s my card to hold onto.”  If they give you their card, proper etiquette says you want to place it squarely on the desk in front of you, facing you for the remainder of the conversation.

Business Cards from Moo.com!

Whether you need business cards for an upcoming career fair or want them because they are a lot of fun to make and to hand out to friends WayUp has you covered.WayUp recommends Moo.com for a pack of professionally designed business cards from Moo.com. Moo is one of the leaders in business card design so whatever you decide is just about guaranteed to look great.

Next, get more career tips for internships and entry-level jobs such as What is an Internship? and find answers to common interview questions such as What’s Your Dream Job?

The post How to Stand Out with Student Business Cards appeared first on Career Advice & Interview Tips | WayUp Guide.