READY TO INTERVIEW? FIND YOUR NEXT ROLE ON WAYUP. CLICK HERE TO SIGN UP FOR FREE. Starting a career in public service can be a rewarding way for college graduates to make an impact on society while enjoying job stability, competitive benefits, and clear career paths. Government agencies across federal, state, and local levels are … Continue reading "Top 10 Government Agencies Hiring College Graduates"
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READY TO INTERVIEW? FIND YOUR NEXT ROLE ON WAYUP. CLICK HERE TO SIGN UP FOR FREE.
Starting a career in public service can be a rewarding way for college graduates to make an impact on society while enjoying job stability, competitive benefits, and clear career paths. Government agencies across federal, state, and local levels are always on the lookout for young professionals with fresh perspectives, innovative ideas, and a passion for service.
Whether your interests lie in policy, healthcare, law enforcement, environmental conservation, or international relations, there’s a government agency that aligns with your goals. Below, we’ve outlined the top 10 government agencies hiring college graduates, highlighting what makes them exceptional employers for recent grads.
Department of State
If diplomacy and international relations excite you, the Department of State is a top choice. As the U.S. government’s primary foreign affairs agency, it offers numerous opportunities for college graduates through programs like the Pathways Recent Graduates Program and internships that prepare young professionals for roles in global policy, administration, and communications.
The Department of State also provides pathways into the prestigious Foreign Service, allowing graduates to work in embassies and consulates around the world.
• Why It’s Great for Graduates: Extensive training programs, global career opportunities, and a chance to represent the U.S. on the international stage.
Federal Bureau of Investigation (FBI)
The FBI is a leader in law enforcement, national security, and cyber intelligence, making it an attractive choice for graduates in criminal justice, cybersecurity, and behavioral science. The agency’s Collegiate Hiring Initiative specifically targets recent grads for entry-level roles, including intelligence analysts and special agent trainees.
• Why It’s Great for Graduates: Diverse career paths, rigorous training programs, and the opportunity to contribute to national security.
National Aeronautics and Space Administration (NASA)
NASA is not just about astronauts—it’s a hub for innovation in science, engineering, and technology. Recent graduates can join NASA through its Pathways Intern Employment Program or explore entry-level positions in aerospace engineering, data science, and project management.
For STEM graduates with a passion for discovery, NASA provides opportunities to work on cutting-edge missions that explore our planet, solar system, and beyond.
• Why It’s Great for Graduates: Opportunities to work on groundbreaking projects with top scientists, engineers, and technologists.
Department of Health and Human Services (HHS)
The HHS is one of the largest federal agencies, offering roles in public health, medical research, and social services. Graduates with a background in public health, biology, social work, or data analysis will find the department’s career programs rewarding. Entry-level positions are available in agencies such as the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH).
• Why It’s Great for Graduates: Diverse career opportunities in public health and social services, plus a focus on improving the well-being of all Americans.
Central Intelligence Agency (CIA)
The CIA is the perfect fit for graduates who are analytical, detail-oriented, and eager to contribute to national security. The agency hires college grads for roles in analysis, cybersecurity, clandestine services, and foreign languages. Programs like the CIA’s Directorate of Analysis offer recent graduates hands-on experience working on issues of global importance.
• Why It’s Great for Graduates: A wide range of career paths, comprehensive training programs, and opportunities for travel and global engagement.
Environmental Protection Agency (EPA)
For graduates passionate about environmental science, conservation, and public health, the EPA offers a variety of entry-level roles and internships. From conducting field research to developing environmental policies, the agency allows you to work on pressing issues like climate change, clean water access, and pollution control.
• Why It’s Great for Graduates: Opportunities to make a direct impact on environmental sustainability and public health initiatives.
Department of Education
If you’re driven by the goal of improving education in America, the Department of Education is a top employer for college graduates. With positions in policy development, program analysis, and education research, the agency provides opportunities to shape the future of learning.
Graduates in education, public policy, and data analysis will find roles that align with their interests in fostering equitable education for all.
• Why It’s Great for Graduates: Opportunities to influence education policy and support nationwide learning initiatives.
Department of Defense (DoD)
The Department of Defense is one of the largest employers in the U.S., offering career paths in engineering, cybersecurity, logistics, and intelligence. Graduates can join civilian positions supporting military operations or pursue specialized roles in agencies like the National Security Agency (NSA).
• Why It’s Great for Graduates: Career stability, competitive benefits, and roles supporting national defense and innovation.
U.S. Department of Justice (DOJ)
For those with an interest in law, criminal justice, or public policy, the DOJ is an ideal choice. The agency offers programs such as the Attorney General’s Honors Program, which targets recent law school graduates, and entry-level roles in law enforcement and public administration.
• Why It’s Great for Graduates: Hands-on opportunities to work on legal and policy issues impacting the nation.
Department of the Interior (DOI)
If you love nature and conservation, the Department of the Interior is a great place to start your career. The DOI oversees national parks, wildlife refuges, and cultural heritage sites. Graduates in environmental science, geology, or history can explore roles focused on land management, preservation, and public outreach.
• Why It’s Great for Graduates: Opportunities to work outdoors, protect natural resources, and contribute to public education about conservation.
How to Stand Out When Applying to Government Agencies
With so many exciting agencies hiring, it’s important to stand out during the application process. Here are some tips to boost your chances of landing a position:
• Tailor Your Federal Resume: Highlight the skills and experiences that align with the job description. Be specific and use metrics to quantify your accomplishments.
• Understand the Agency’s Mission: Show that you understand and are passionate about the agency’s work in your application and cover letter.
• Leverage Student Programs: Programs like Pathways and agency-specific internships are often the best entry points for recent graduates.
• Network: Attend career fairs, workshops, and alumni events where government recruiters are present.
The path to a fulfilling career in public service starts with finding the right agency. Whether your interests lie in science, diplomacy, education, or national security, these top 10 government agencies hiring college graduates offer exceptional opportunities to launch your career. As you prepare your applications, focus on highlighting your passion for public service, your relevant skills, and your readiness to contribute to the agency’s mission.
Take the first step toward your dream role by exploring job boards like WayUp and preparing a polished application that sets you apart.
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READY TO INTERVIEW? FIND YOUR NEXT ROLE ON WAYUP. CLICK HERE TO SIGN UP FOR FREE. Embarking on the journey to find your first post-college job or internship is exciting but can sometimes feel overwhelming—especially if you’re targeting a government role. With their structured hiring processes, detailed application requirements, and highly competitive nature, government jobs … Continue reading "How to Apply for Government Jobs as a College Student or Recent Grad"
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READY TO INTERVIEW? FIND YOUR NEXT ROLE ON WAYUP. CLICK HERE TO SIGN UP FOR FREE.
Embarking on the journey to find your first post-college job or internship is exciting but can sometimes feel overwhelming—especially if you’re targeting a government role. With their structured hiring processes, detailed application requirements, and highly competitive nature, government jobs may seem like a maze. However, they are also some of the most stable, rewarding, and impactful positions you can pursue straight out of college.
This guide will break down everything you need to know about applying for government jobs as a college student or recent graduate. From understanding where to search to crafting a standout application, we’ve got you covered so you can confidently take the next step in your career.
What Are Government Jobs?
Government jobs are positions in public service that allow individuals to work for federal, state, or local agencies. These roles span diverse fields such as public policy, healthcare, education, engineering, cybersecurity, and even arts and communication. Unlike private sector roles, government jobs focus on serving the public interest, ensuring community development, and upholding the values of democracy.
If you’re a recent graduate or still in college, you’ll likely find entry-level positions or internships tailored to young professionals. These programs are great for gaining hands-on experience and working toward long-term employment in the public sector.
Why Pursue a Government Job After College?
There are countless reasons why government jobs are a popular choice among new grads. Here are just a few:
• Stability: Government jobs are known for offering excellent job security, even during economic downturns.
• Benefits: Expect competitive benefits, including healthcare, retirement plans, and paid time off.
• Growth Opportunities: Many government agencies provide structured career paths with room for advancement.
• Purpose-Driven Work: Serving your community or country is a rewarding experience that allows you to make a tangible impact.
Where to Find Government Jobs for College Students and Recent Grads
If you’re ready to dive in, knowing where to look is half the battle. The U.S. government and individual agencies have established platforms to help streamline the search process for students and new grads.
• USAJobs.gov: The official job board for federal government roles. You can filter by your eligibility, such as “recent graduates” or “internships.”
• WayUp: WayUp is the go-to platform for students and grads seeking a wide range of opportunities, including government roles. Whether you’re looking for internships or entry-level positions, WayUp provides user-friendly tools to simplify your search.
• State and Local Government Websites: Many states have their own career websites where you can explore openings in government agencies.
• University Career Centers: Your school’s career center likely partners with government recruiters, so don’t overlook their job boards and career fairs.
The Application Process for Government Jobs
The process of applying for a government job differs significantly from applying for private sector roles. Federal agencies, for example, follow strict guidelines when hiring to ensure fairness and transparency. Here’s how you can prepare:
Understand the Job Announcement
Every government job posting includes a detailed job announcement outlining the role’s responsibilities, required qualifications, and application steps. Pay close attention to the “who may apply” section, as some roles are restricted to current students, recent grads, or U.S. citizens.
Create a Federal Resume
A federal resume is not your typical one-page resume. It’s a more detailed document that includes information such as:
• Job titles and descriptions
• Salary history
• Work hours per week
• Supervisor contact information
Make sure your federal resume mirrors the job announcement by using similar keywords and phrases. This approach will help your application pass through the automated systems used to screen applicants.
Prepare a Standout Cover Letter
Government recruiters want to know why you’re passionate about public service. Use your cover letter to highlight how your skills, education, and experiences align with the agency’s mission. Don’t forget to personalize it for each application.
Submit Transcripts and Other Documents
Government job applications often require supporting documents, such as transcripts, writing samples, or certifications. Ensure these are ready to upload before you start your application.
What Are Student-Focused Government Programs?
One of the best ways to break into government work as a college student or recent graduate is through programs tailored to young professionals. Here are a few to explore:
Pathways Programs
Offered by the federal government, the Pathways Programs include internships and full-time jobs for current students and recent graduates. This initiative is designed to help young professionals transition into federal careers.
Fellowships
Programs like the Presidential Management Fellows (PMF) Program are prestigious opportunities for graduate students. Fellows often get fast-tracked into leadership roles.
AmeriCorps and Other Service Programs
If you’re passionate about community service, programs like AmeriCorps offer the chance to work on impactful projects while gaining hands-on experience in a government-related field.
How to Stand Out During the Application Process
The competition for government jobs can be fierce, especially in entry-level roles. Here’s how you can set yourself apart:
• Focus on Soft Skills: Highlight transferable skills like communication, teamwork, and problem-solving.
• Gain Relevant Experience: Volunteer with nonprofits or complete internships that align with government work.
• Use Metrics: Quantify your achievements in your resume and cover letter to show measurable impact.
Challenges and Tips for First-Time Applicants
Government applications are often lengthy and highly competitive, which can discourage some first-time applicants. Here’s how to tackle common challenges:
Challenge: Applications are too complex.
Tip: Break the process into smaller steps and tackle one section at a time. Use checklists to stay organized.
Challenge: Rejection after weeks of waiting.
Tip: Don’t give up. Many applicants apply multiple times before securing a role. Use feedback to improve.
Challenge: Lack of experience.
Tip: Use internships and volunteer work to gain experience. Highlight classroom projects or group work if you’re fresh out of school.
Frequently Asked Questions
How long does it take to hear back after applying for a government job?
Timelines vary, but it can take anywhere from several weeks to a few months. Be patient and check your application status regularly.
Can I apply for multiple government jobs at once?
Yes, but tailor each application to the specific job description and agency to improve your chances.
Are government internships paid?
Most government internships, especially federal ones, are paid. However, some state and local programs may be unpaid.
What is the Pathways Program?
The Pathways Program is a federal initiative offering internships, recent graduate jobs, and fellowships to help students and new grads transition into government careers.
Do I need a security clearance for entry-level jobs?
Some positions may require a background check or security clearance, especially in sensitive areas like defense or intelligence.
What GPA do I need to qualify for government internships or entry-level jobs?
While there’s no universal GPA requirement, maintaining a GPA of 3.0 or higher can make you a more competitive applicant.
Applying for government jobs as a college student or recent graduate can open the door to a fulfilling career in public service. Whether you’re aiming for an internship, entry-level role, or a spot in a prestigious program like Pathways, preparation is key. Take the time to understand the application process, tailor your materials, and leverage every resource available to you, such as WayUp’s job board. With persistence and dedication, you’ll be on your way to making a real difference in your community—and your career.
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The core skills you need to succeed in recruiting—leadership, self-management, resiliency, and being detail-oriented and quick-thinking, among others—have remained consistent over the past few decades. But how you use them has changed markedly thanks to technology. So, where does that leave you when you’re interviewing for a Staffing Recruiter firm as a job? It depends … Continue reading "Here’s How You Should Answer Common Recruiter Interview Questions"
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The core skills you need to succeed in recruiting—leadership, self-management, resiliency, and being detail-oriented and quick-thinking, among others—have remained consistent over the past few decades. But how you use them has changed markedly thanks to technology.
So, where does that leave you when you’re interviewing for a Staffing Recruiter firm as a job?
It depends on a number of different factors, including your work experience and familiarity with the industry. That said, most early-career candidates will not have recruiting experience going into the interview.
And that’s fine!
Just remember that the questions will be broad enough to allow you to demonstrate these fundamental skills in a way that wows your interviewer and leaves a lasting impression.
Recruiting expert Casey Weickgenannt from Apex—one of the premier staffing and recruiting agencies in the country—opened up about her experience hiring for these roles. What are the most common interview questions she asks? How should you answer them? How do you follow up appropriately?
Check out her answers to these and other pressing questions below.
This question, while standard to most every interview, actually has a few specific right answers when it comes to recruiting.
According to Weickgenannt, there are many questions hiring managers are looking to answer. “Are you money-motivated? Do you thrive in a fast-paced environment? Can you multitask?” This question gives you an opportunity to show that you are all of those things—and more, she says.
Emphasize your ability to multitask even in a hectic setting. Talk about how you build relationships and are a quick learner. And don’t just say what you are, show them. Speak eloquently and confidently to prove to the recruiter that these are among your many, many strengths.
This is one of the more concrete questions in a recruiting interview, which means answering it should be a little more straightforward. This is the time to talk about any clubs or teams you’ve started or belonged to. Specific experience works, too.
Talk about a time when you took the reins on a group project or organized others to accomplish something. Leadership means different things in different settings, so think about your own experiences and how it applies.
This question is key when it comes to recruiting. “Our product is people, and people are very unpredictable,” Weickgenannt says.
That means you need to understand how to work with all kinds of people. So, to ace this question, communicate that you not only enjoy being a service-oriented team player, but also are skilled at handling the twists and turns of working with a range of personalities.
At the end of the day, Weickgenannt stresses, the most important qualification for a Staffing Recruiter boils down to essentially one quality. “We’re looking for somebody who has very strong interpersonal skills,” she says. “That’s definitely the most important qualification for us. Someone who’s able to connect with others and have strong communication.”
These types of behavioral questions—during which your interviewer will present a scenario and ask how you’d handle it—are very common for Staffing Recruiter interviews.
First, don’t panic.
The important thing to remember is that you will receive a lot of training once the job begins, so it’s more important to show that you’re resourceful, clever, and smart. Don’t perseverate on the fact that you’re unfamiliar with the specifics or tactics you’re presented with.
Weickgenannt also recommends researching common behavioral questions. “There are plenty available online,” she says. Yet no matter what, always make sure you:
Polished answers will demonstrate your public speaking skills and sales skills.
Make sure you’re actually engaging with what the interviewer is asking. This way you can learn about the position and better prepare for later in the interview process.
Do your research beforehand so that you can ask an informed question when the interviewer turns the tables. Additionally, you should think of a question based on something the interviewer either said or asked. And avoid topics like benefits, vacation time, or salary. Those can be ironed out later.
“A candidate who can stand out in the application process is someone who’s being responsive,” Weickgenannt says. “Following up, keeping open the line of communications—that’s really memorable.”
These interviewers are handling a ton of applications for a variety of jobs. Following up by thanking them for their time and reminding them of your strengths is a great way to ensure you’re going to be top of mind when decision time comes around.
Interested in a career in recruiting? Apex is hiring on WayUp now, so check out their open roles and apply!
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Recruiters are an essential part of the business world. But what skills make an ideal candidate? According to recruiting expert Casey Weickgenannt of Apex—one of the country’s premier staffing and recruiting firms—recruiting is all about people. Strong Social Skills Here’s something that all successful recruiters know: Recruiting is a lot like matchmaking. You have to … Continue reading "5 Signs You’re Perfect For A Job In Recruiting"
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Recruiters are an essential part of the business world. But what skills make an ideal candidate? According to recruiting expert Casey Weickgenannt of Apex—one of the country’s premier staffing and recruiting firms—recruiting is all about people.
Here’s something that all successful recruiters know: Recruiting is a lot like matchmaking.
You have to pair the person with the position in a way that makes both your client and your candidate happy. Otherwise you’re not getting the job done.
This means you’re basically making two sales at the same time. To pull that off, you need equal parts intelligence and social grace. That’s why social butterflies with a knack for making compelling arguments will find themselves uniquely prepared for this role.
Weickgenannt agrees. “The best candidates are well-rounded and have very strong interpersonal skills,” she says.
Recruiting is incredibly multifaceted, which means you need to be, too.
“There really is no average day,” Weickgenannt says. “There’s a lot of variety.”
That variety includes anything from meeting with candidates and following up on references to strategizing with your team and extending offers. Sometimes it can even mean helping with on-boarding for the candidates who accept the job.
And all the while, you’ve got more positions to fill. If you’re someone who looks at a mountain of tasks and thinks, “I’ve got time for that and maybe a couple of other things, too,” chances are you would thrive as a recruiter.
“Leadership” is one of those vague terms that seems like it simultaneously applies everywhere and nowhere—usually, that is.
But when it comes to recruiting, you actually need to lead people. It’s like being the president of a club, except your goal is to get everybody in the club the perfect job. That means helping people put forward the best version of themselves and their skill sets—and matching them to positions that you’re tasked with filling. (And then trying do that again and again and again.)
That can be challenging at times. “Our product is people, and people are very unpredictable,” Weickgenannt says.
That’s when the whole leadership thing comes into play. Gifted leaders are inherently more capable of driving people toward a common goal.
Think of it this way. If your candidate or your client can’t get behind your plan, then you’re not effectively doing your job. But if you’re someone people turn to for advice, then you’re probably the kind of person they would trust to get them the right job.
What’s the most rewarding part about recruiting (beyond the satisfaction of helping people better their lives and advance their careers)?
“Compensation,” says Weickgenannt. “It’s a very lucrative career.”
Recruiters are incentivized based on job performance. That means the more successful you are, the more money you can make—and the higher you can climb up the corporate ladder.
If this kind of success lights a fire under you, then you’re sure to be excited by a competitive recruiting career.
If you’ve made it this far and you’re thinking, “Well, I’ve got these other skills, but I’m not a business major,” then you’re in luck.
The range of successful recruiters includes people with a ton of different educational backgrounds. “There’s not one major that we look for,” Weickgenannt says. She adds that some of the more common ones include communications, advertising, marketing, public relations, and psychology.
So, long story short: If you’re an entrepreneurial, charismatic leader, there’s a great chance that you can find your place in recruiting.
Interested in a career in recruiting? Apex is hiring on WayUp now, so check out their open roles and apply!
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First, let’s talk about recruiting. So, you want to know what a Staffing Recruiter is? Well, before we dive in, let’s make sure we’re covering our bases and addressing what a Recruiter does. There are many different types of Recruiters, but they all perform essentially the same function: They help companies find and hire qualified … Continue reading "What Does A Staffing Recruiter Do?"
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So, you want to know what a Staffing Recruiter is? Well, before we dive in, let’s make sure we’re covering our bases and addressing what a Recruiter does.
There are many different types of Recruiters, but they all perform essentially the same function: They help companies find and hire qualified candidates for open positions.
Recruiters typically work either in-house for specific companies or at staffing firms like Apex, which recruits for a range of businesses and clients.
What unites all Recruiters? They have to be willing to work hard, learn a lot, and project a confident, level-headed image to both clients (businesses) and candidates.
To dive into the topic, we talked to Casey Weickgenannt, a Corporate Recruiter at Apex, one of the country’s premier recruiting firms. She sat down with WayUp to nail down what it means to be a Staffing Recruiter.
Staffing Recruiters work at staffing agencies. They match qualified candidates with the right position that aligns with their background. They work across multiple verticals and are great problem solvers. The ideal Staffing Recruiter is able to assess a situation and make a decisive decision.
As a Staffing Recruiter, you need to be able to build relationships with candidates in order to best understand where they’ll make the biggest impact.
This can be incredibly rewarding—you’re helping people start or further their careers—but it’s not just the candidates you’re trying to assist. At the end of the day, you need to make sure your firm’s clients—the businesses who have hired you to fill positions—are getting the types and quality of candidates they’re looking for.
According to Weickgenannt, that means on any given day you can be “at meetings keeping each other accountable, generating leads, cold calling, following up with candidates, checking references, and seeing who’s the best match.”
Apart from the satisfaction of helping people advance their careers and better their lives, Staffing Recruiters enjoy many other perks. Chief among them, Weickgenannt says, is competitive compensation. “It’s a very lucrative career,” she stresses.
Additionally, being part of a team that comprises charismatic salespeople has its social rewards. “It’s a work hard, play hard environment,” Weickgenannt adds.
There’s also the satisfaction that comes from a job well-done. Recruiters often get to extend employment offers themselves. That means you’re going to have a lot of people who are very grateful and excited to be speaking with you.
Interested in a career in recruiting? Apex is hiring on WayUp now, so check out their open roles and apply!
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Wondering what the day-to-day work of a Staffing Recruiter looks like? The truth is, no two days are exactly the same. Staffing Recruiters have the challenging and rewarding job of recruiting amazing candidates to work for their clients. They’re involved in the entire candidate recruitment process from start to finish. They make sure everyone they … Continue reading "What’s A Day In The Life Of A Recruiter Like?"
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Wondering what the day-to-day work of a Staffing Recruiter looks like? The truth is, no two days are exactly the same.
Staffing Recruiters have the challenging and rewarding job of recruiting amazing candidates to work for their clients. They’re involved in the entire candidate recruitment process from start to finish. They make sure everyone they work with has a great experience—whether or not they get the job.
To get a better sense of what a Staffing Recruiter does throughout the day, we talked to top staffing services firm Apex.
Staffing Recruiters at Apex kick off each day with a team meeting where everyone shares their daily goals. The purpose? To hold everyone accountable for their work (and provide support if needed).
After their morning meeting, Staffing Recruiters at Apex get to work. This includes cold-calling potential candidates and following up with existing candidates by email or phone. They’ll also check professional references for candidates in the final stages of interviewing.
Account Managers learn their clients inside and out and work together for a team with Recruiters, though they have individual goals. The more Account Managers know, the more effective they are at exceeding their customers’ business needs. That, in turn, enables them to better inform their Recruiters on what kinds of candidates would be the ideal fit for those businesses.
Discovering that a candidate you’re working with got the job is one of the most exciting parts of being a Staffing Recruiter. When that does happen, you’ll get to help prepare the offer letter and oversee any additional paperwork—and of course celebrate your success!
Relationship-building is at the heart of being a Staffing Recruiter. Because of this, your job doesn’t end once you place someone in a role. To make sure their clients are happy and thriving, Staffing Recruiters might check in via phone or schedule lunches and/or coffee dates to stay in touch.
This is just a sample of the day-to-day experiences you’ll have as a Staffing Recruiter. Depending on where you work, you might also spend some time in trainings to improve your soft skills and learn more about the industries you’re recruiting for. Recruiting may be a competitive field, but it also offers room for personal and professional development.
Does this sound like a job you’d be excited to do every day? Well, you’re in luck: Apex is hiring on WayUp now!
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So, here’s the deal: Recruiting is a great field that offers awesome pay and advancement opportunities. But it’s not exactly the best-known industry among college students and recent grads. The great news? There are many majors that prep you for this type of work. These include communications, business administration, public relations, advertising, marketing, psychology, and … Continue reading "Here Are All The Recruiting Terms And Titles You Need To Know"
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So, here’s the deal: Recruiting is a great field that offers awesome pay and advancement opportunities. But it’s not exactly the best-known industry among college students and recent grads.
The great news? There are many majors that prep you for this type of work. These include communications, business administration, public relations, advertising, marketing, psychology, and finance.
And that’s just the start of it.
If you’re interested in recruiting, you’re in luck. We talked to top staffing services firm Apex to get their insider knowledge on some of the important terms and job titles you need to know.
Let’s tackle this one first. You might hear the word “recruiter” and think that this role falls within Human Resources. But it’s more related to sales than HR.
That’s because Staffing Recruiters “sell” amazing candidates on a specific company and role. To help their clients fill specific high-priority positions, staffing recruiters post job listings, find and reach out to qualified candidates, and manage the candidate experience throughout the recruitment process.
That’s why thriving in this role requires, among other qualities, strong relationship-building skills.
While Staffing Recruiters focus on building relationships with candidates, Account Managers build relationships with clients. These clients turn to companies like Apex to help fill open roles. It’s the Account Manager’s job to ensure all clients are getting the candidate results they’re looking for.
One thing Account Managers do not do is manage and support Staffing Recruiters. That is the responsibility of the Delivery Manager. This role is tasked with equipping Staffing Recruiters with the tools they need to be successful with clients. That can include things like training, helping allocate which positions they work on each day, and facilitating team and one-on-one meetings.
At Apex, Corporate Recruiters connect with hiring managers across the country to hire Staffing Recruiters—for Apex’s own team.
So, remember this: Staffing Recruiter = recruiting talent for Apex clients. Corporate Recruiter = recruiting team members for roles at Apex.
In the past, the term “headhunter” had a far more negative connotation. Today, you’ll hear these two terms used interchangeably in many places. That said, they’re aren’t necessarily the same thing. A headhunter could refer to someone who identifies candidates before finding positions that perfectly match them. That distinguishes them from Recruiters, who know the position before they find the ideal candidate.
Many people think these are the same thing, but they’re actually pretty different.
Employment agencies typically focus on temporary employee placements with faster turnaround times. For example, if a company needs someone to fill in for six months while the full-time employee is on leave, it would likely use an employment agency.
Staffing agencies, on the other hand, place employees in long-term, (often) full-time assignments. Because of this, the process is a bit more consultative and strategic.
Feeling better equipped to navigate the world of staffing and recruiting? Great! Apex is hiring on WayUp now.
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If you’ve ever heard of supply chain management, you might be wondering exactly what it is and how it fits into other areas of business. To find out the answer, we recently sat down with Dr. Cynthia Kalina-Kaminsky. She’s the president of Process & Strategy Solutions, and she gave us some great insights into supply … Continue reading "What Is Supply Chain Management?"
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If you’ve ever heard of supply chain management, you might be wondering exactly what it is and how it fits into other areas of business. To find out the answer, we recently sat down with Dr. Cynthia Kalina-Kaminsky. She’s the president of Process & Strategy Solutions, and she gave us some great insights into supply chains and how they impact the economy.
Here’s what she had to say about working in supply chain management.
Supply chain management is not a new concept. But it’s definitely a concept that has changed in recent years. At its core, it boils down to satisfying customer demands and finding the most efficient ways to get a product from the manufacturer to the consumer. For example, when you buy a phone, a supply chain is responsible for manufacturing that phone and for all of the steps involved in getting it delivered to you.
In recent years, supply chains have become more complex, and this has led to new challenges. “Companies used to think they had basically one supply chain,” Dr. Kalina-Kaminsky explains. “Now, because there is such an abundance of supply, we create supply chains to satisfy what customers value.”
What this means is that companies require more processes in order to serve their customers better. The good news? With increased demands come increased opportunities for employment and career development.
Supply chain management includes everything from data analysis to transportation management. The key to finding a role that’s a good fit is knowing where your interests lie. You then have to develop skill sets to match them.
Dr. Kalina-Kaminsky recommends doing this by identifying what you’re passionate about. “What do you find yourself coming back to?” she asks. Whether that’s working with data, developing processes, or working closely with other people, supply chain management involves all sorts of career options that could work for you.
Because a supply chain has so many moving pieces, working in supply chain management absolutely involves some degree of cross-functionality. Although there is some variation depending on the role you pick — for example, a data analyst will likely have a less cross-functional position than a transportation manager — most roles in the industry do rely on team-oriented processes to deliver results.
“Globalization has opened up more competition, leading to increased supply chain requirements,” Dr. Kalina-Kaminsky explains. As a result, there are now increased demands that can’t be met by the existing older workforce. “Baby boomers are leaving the workforce and few are being trained to take their places. On top of that, many were or are in legacy jobs that need to be updated for today’s realities,” she emphasizes. Because of these gaps, there is an immediate need for fresh talent to enter the field, not only to fill existing positions but also to help create new ones.
Working in supply chain management is an exciting chance to learn about the processes that power a consumer-driven economy. It’s also a great opportunity to participate in a field that is rapidly changing and evolving to serve a new generation of consumers. If turning that opportunity into action sounds like an exciting prospect, then supply chain management might just be for you.
Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for In a Company and find answers to common interview questions such as Are You Willing to Travel?
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Working in public sector consulting presents an opportunity to help citizens stay safe and ensure they have access to the government services they need. Your work may impact organizations ranging from defense to intelligence to civilian and military health. If you have a passion for technology, business, and doing good, odds are there’s a way … Continue reading "Types of Public Sector Consulting Jobs"
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Working in public sector consulting presents an opportunity to help citizens stay safe and ensure they have access to the government services they need. Your work may impact organizations ranging from defense to intelligence to civilian and military health. If you have a passion for technology, business, and doing good, odds are there’s a way to channel it into a career in public sector consulting.
The challenge is deciding what career path is right for you. To help, here are some common jobs within the public sector consulting space.
Technology Consulting Analyst
Technology Consulting Analysts work alongside clients to help identify challenges they’re facing and create strategic solutions that fit within that client’s existing business strategy and goals. You will also be focused on optimizing the systems development lifecycle by educating your client’s’ IT team on the improvements and best practices your team puts in place. The most rewarding part? Since you’re working within the public sector, many of your technology solutions will have a direct impact on citizens.
Financial Management Analyst
In this role, your work will touch the entire lifecycle of a client relationship. You’ll help with the financial management of contracts for your company’s clients and make sure the needs of both your clients and your company’s finance team are met. Responsibilities of a Financial Management Analyst include: ensuring teams are in compliance with contract terms, making sure contracts are paid in full, and forecasting revenue based on your company’s sales pipeline.
Intelligence Analyst
In this role, you will likely have four core responsibilities: First, identifying opportunities for a client to improve their business by researching, interviewing, conducting workshops, and using analytics tools. Second, identifying changes a client must make to take advantage of these opportunities. Third, working alongside your clients to design and plan how to implement new business processes and tech requirements. And finally, providing guidance so company leaders, employees, and customers adapt to the new way of doing things.
Software Engineer Analyst
As a Software Engineer Analyst, your job will largely consist of designing, coding, and testing business applications. You will use cutting-edge technologies and processes to help solve some of the most complex technology challenges facing your clients. Your work will have a wide-reaching impact on client success, from initial analysis through implementation of solutions.
Security Analyst
In this role, you will be responsible for using innovative approaches like AI, machine learning, and predictive analytics to stop potential cyber attacks before they happen. Your work will help clients adapt to the constantly changing threat landscape and may span a range of services, including security and risk, cyber defense, digital identity, application security, and managed security. Many entry-level Security Analysts get exposure to each of these areas with the opportunity for future specialization.
If you’re interested in a consulting job within the public sector, you have a wide range of career paths to choose from. Whether you’re looking to work in finance, software engineering, or something else, there may be a position that’s right for you.
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Consulting generally refers to the practice of helping companies increase their efficiency and profits. Consultants do this by identifying and addressing major operational or strategic challenges those companies are facing. Public sector consulting specifically refers to achieving these goals for government agencies at the local, state, or federal level and other non-profit entities. What jobs … Continue reading "What is Public Sector Consulting?"
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Consulting generally refers to the practice of helping companies increase their efficiency and profits. Consultants do this by identifying and addressing major operational or strategic challenges those companies are facing. Public sector consulting specifically refers to achieving these goals for government agencies at the local, state, or federal level and other non-profit entities.
What jobs are available in public sector consulting?
There are a wide range of opportunities available within public sector consulting, depending on your background and interests. You’ll find that many of these job titles are similar to those at a private-sector consulting firm (with a few big differences, which we’ll get to in a bit).
For example, you may work as an Intelligence Analyst, researching and designing plans for implementing new business processes and technology requirements for clients. Or, you could work as a Financial Management Analyst, forecasting revenue and helping manage contracts to ensure the needs of your clients and your company’s finance team are both met. You might also work as a Security Analyst, using artificial intelligence (AI), machine learning, and predictive analytics to stop potential cyber attacks before they happen.
How is public sector consulting different from private sector consulting?
While there are certainly similarities, public sector consulting work isn’t just about doing private sector work for government entities. One of the most rewarding aspects of a public sector consulting job is the wide-reaching impact your work will have. Public sector consulting work helps keep citizens safe and ensures they have access to the government services they need. Your work could impact organizations ranging from defense to intelligence to civilian and military health.
The other major difference between the work of a private sector and public sector consultant is the scale of your work. For example, in the public sector, you might be consulting for the US Department of Veterans Affairs (VA), which reaches far more people than a single healthcare provider. Imagine working with the VA to improve their IT system. That’s an enormous (and enormously impactful) undertaking that has the potential to improve medical services for American citizens around the world.
What are some projects I might work on as a public sector consultant?
You’re likely already familiar with many of the clients that public sector consulting firms work with. For example, Accenture Federal Services worked with the National Park Foundation to develop immersive digital tools aimed at attracting younger visitors to the parks. They’re also working with the US Department of Education to improve the experience of taking out and paying back student loans. Public sector consultants might also work to improve daily life in cities across the country, or even work with the United States Department of Defense or Transportation Safety Administration.
Public sector consulting—and consulting as a whole—is a field that will keep you challenged and present endless opportunities to learn and grow. If you have a passion for technology, business, and contributing to society, odds are there’s a way to channel it into a career in public sector consulting.
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Being a consultant is an exciting opportunity to learn the ins and outs of running a business in an effective and profitable way. Regardless of your major, if you’re a creative problem-solver who is interested in different types of business models, then being a consultant might just be for you. Here are some of the … Continue reading "What is Consulting?"
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Being a consultant is an exciting opportunity to learn the ins and outs of running a business in an effective and profitable way. Regardless of your major, if you’re a creative problem-solver who is interested in different types of business models, then being a consultant might just be for you.
Here are some of the key things you need to know about working in consulting.
Consulting is a fairly broad term that can have a variety of meanings depending on the industry it refers to. For example, you can work as a marketing consultant helping companies create and optimize their marketing campaigns or as a software consultant, designing software systems for an organization. However, although the term has many applications, it’s generally used to refer to management or strategy consulting, the practice of helping companies increase their efficiency and profits by addressing the major operational or strategic challenges they’re facing.
Consulting roles can vary greatly depending on the type of consulting firm you work for and the companies you work with. For example, if you work for one of the large management consulting companies (such as McKinsey, Bain or Boston Consulting Group) you’ll be following a fairly structured career path, starting off as a junior consultant and moving up to a senior consultant role within two to three years. Working at one of the larger consulting firms also means that you’re more likely to be a generalist in your early years since you typically only become specialized in a particular vertical, industry or type of work after working in consulting for several years. At smaller consultancies or boutique firms, you’ll generally focus on a particular industry from the beginning (such as healthcare or technology) and work exclusively within that industry.
Being a consultant is an exciting career path but it does have its share of challenges. One of the main ones is traveling. Although many other careers require travel (e.g. sales), few are as travel-intensive as consulting. In fact, it’s not uncommon to hear of consultants who travel four out of five days of each work week, meaning that your non-travel time will usually be limited to weekends. Additional challenges include long hours (12-hour days are standard) and working closely with a new team every few months. Although these factors might take a little getting used to, most consultants adapt to them fairly quickly and are able to thrive in their roles.
One of the main benefits of being a consultant is having the opportunity to learn about multiple industries and business models. In fact, this knowledge will serve you well throughout your consulting career (and beyond), allowing you to quickly spot operational and managerial problems and come up with creative solutions to solve them. And although travel can be a challenging part of the job, it can also be an exciting one, giving you the opportunity to see new parts of the country (and helping you build up some frequent flyer miles in the process!). Consulting will also improve your presentation skills, teaching you how to build impressive presentation decks and communicate your point effectively to any type of audience.
One of the other benefits of being a consultant is the high earning potential. In fact, consulting is one of the most lucrative professions around and it offers great salaries for recent graduates. Entry-level salaries for management consultants typically start at $63,000 (including bonuses), though this can vary depending on the size of the firm you work for. Consulting salaries increase significantly with each year of additional experience and can go up to $250,000 for a project leader or even $500,000 and above for a partner.
Although consulting is certainly a challenging field, it’s also an exciting one that presents many opportunities for recent grads. The best way to find out if being a consultant is a good fit for you is to intern at a consulting firm and get a hands-on feel for the role and the culture of the industry.
Next, get more career tips for internships and entry-level jobs such as How to Handle Back-to-Back Interviews and find answers to common interview questions such as Tell Me About Yourself.
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If you’re interested in consulting, then you probably already know that it’s an exciting and challenging field with a lot of opportunities to learn about different industries and business processes. But you might be wondering about the best way to get started. Should you submit applications to all the major consulting firms and hope for … Continue reading "How to Become a Consultant"
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If you’re interested in consulting, then you probably already know that it’s an exciting and challenging field with a lot of opportunities to learn about different industries and business processes. But you might be wondering about the best way to get started. Should you submit applications to all the major consulting firms and hope for the best? Or is there something else you can do to increase your chances of landing a job in this industry?
Here are some of the key things you need to know about becoming a consultant.
Consulting is a broad term that can have many different applications. In order to get started in the field, it’s important to first identify what type of consultant you want to be by learning about the different types of consulting and the roles associated with them. For example, if you’re interested in a specific industry such as marketing, technology or healthcare, you might want to work for a boutique firm that specializes in that particular industry. On the other hand, if you’re interested in business operations and management at a more general level, you might want to go into management consulting, working for a larger firm such as McKinsey, Bain or Boston Consulting Group (BCG).
Pro Tip: If you’re not sure what type of consulting would be a good fit for you, spend some time doing research on the various types and getting a sense of which one most closely aligns with your interests.
Regardless of what type of consulting you choose to pursue, it’s important to know what recruiters look for when assessing candidates. For example, since consulting requires the ability to address problems effectively (and often creatively), recruiters look for candidates with strong problem-solving abilities and also those with a basic level of business knowledge. However, this doesn’t mean that you need to be a business or finance major to succeed in the recruitment process. It just means that you need to be able to demonstrate an understanding of how businesses operate and an interest in the technical and operational problems that you’ll encounter in the position.
Pro Tip: Building up your business knowledge and technical skills can be done in a number of ways. While taking a business management or accounting class is a great idea, you can also supplement this knowledge with reading materials specific to the industry itself. For example, magazines like The Economist can give you a general sense of business and finance trends impacting relevant industries.
Case interviews are designed to test your ability to understand and solve problems effectively and they are a big part of the recruitment process for management consulting jobs. During a case interview, you’ll be presented with a series of business or logic problems and asked to come up with solutions. Common questions you’ll encounter can include things such as “How many wheelchair users are there in the U.S. this year?” or “How do we increase the revenue for Company X by 15% in this calendar year?” In order to succeed in a case interview, it’s important to ask relevant questions and to show the thought process behind your proposed solution. This is because hiring managers are primarily interested in how you approach problems and being able to demonstrate a cohesive problem-solving process will go a long way towards impressing them.
Pro Tip: Acing your case interview is all about practice so make sure to spend some time learning about common case interview questions and thinking through your answers. A number of resources can come in handy here including books such as Case in Point: Complete Case Interview Preparation and sites like Case Interview.
Few things are as effective at building relevant skills as internships. In fact, having internship experience will not only give you hands-on experience of what it’s like to work in consulting, but it will also help you decide whether a consulting role is right for you. The best way to find a consulting internship that fits your interests is by researching opportunities at several firms and then either applying on WayUp or reaching out to their recruitment team to find out more about the roles and the requirements.
Having a strong professional network is important in every industry but it’s especially important in a field like consulting, which relies heavily on teamwork and collaboration. Luckily, networking is essentially built into the consulting industry with firms sponsoring social events to help consultants get to know one another and build relationships both within and outside of their firms.
Pro Tip: One of the most effective ways to build your network is by reaching out to alumni from your school. You can do this by attending career fairs that your school offers or even by looking through your school’s alumni network on LinkedIn to identify those who are working in the industry. Added bonus: Many alumni are actively involved in recruitment efforts at their alma maters so connecting with them before the recruitment process starts will put your on their radar at the right time.
Working as a consultant can be both challenging and exciting, giving you the opportunity to learn a lot about how businesses function and how you can help them succeed. The best way to find out if being a consultant is right for you is by interning at a consulting firm and getting a feel for what the industry is all about.
Next, get more career tips for internships and entry-level jobs such as How to Write a Thank You Note After an Interview and find answers to common interview questions such as What Are Your Strengths?
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Being a financial analyst is one of the most popular career paths in finance. This is largely because analysts can work in a range of industries and also because the field has some great benefits, including a high earning potential. If you’re a business or finance major, a financial analyst role is definitely worth considering. … Continue reading "What Is a Financial Analyst?"
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Being a financial analyst is one of the most popular career paths in finance. This is largely because analysts can work in a range of industries and also because the field has some great benefits, including a high earning potential. If you’re a business or finance major, a financial analyst role is definitely worth considering. Even if you’re not currently majoring in a related discipline, you might be interested in finding out more about this role and deciding whether it could be a good fit for you.
Here are some of the key things you need to know about being a financial analyst.
A financial analyst is someone who makes business recommendations for an organization based on analyses they carry out on factors like market trends, the financial status of a company (or companies) and the predicted outcomes of a certain type of deal. Analysts typically have academic backgrounds as business, finance or accounting majors and are numbers-driven individuals who are comfortable interpreting data and making recommendations based on that data.
Financial analysts are primarily responsible for creating financial models that can predict the outcome of certain business decisions. In order to do this properly, they need to aggregate a large amount of financial data while also taking in account factors like financial market trends and past transactions of a similar nature. Because the role can be quite different depending on where an analyst works — for example an analyst at an investment bank will be much more focused on assisting with deals and mergers that one working for an insurance company — the industry an analyst chooses to go into defines their day-to-day responsibilities. Overall however, analysts play a significant part in providing decision-makers with the information they need to increase revenue and manage assets successfully.
Finance is a very data-driven industry and one of the challenges of working as an analyst in being able to analyze and interpret financial statements, market trends and microeconomic conditions in order to offer recommendations on potential business deals and decisions. In addition to the technical challenges involved in aggregating and interpreting this complex data, one of the other challenges analysts face is the fast pace of the finance industry. Fortunately, by knowing what to expect and getting the right training, these challenges can be overcome.
Although working as a financial analyst does present some challenges, it’s also a career path filled with opportunities, particularly when it comes to having your pick of industries. This is because financial analysts play a necessary part in almost every area of business so whether you’re passionate about music or interested in technology, you’re likely to find an opportunity that’s right for you. In addition to having flexibility when it comes to industries, you’ll be playing a crucial role in pulling together the information required to make these decisions and to develop new strategies. In addition to learning new skills like how to create models in Excel and participating in exciting business processes, being an analyst will also offer you the opportunity to develop a strong professional network, an asset which you can continue to nurture throughout your career.
Entry-level financial analyst salaries start at $55,500 (including bonuses and commission). For analysts working in investment banking and asset management, starting salaries can be much higher, typically between $100-$125,000. Irrespective of what field you choose to go into, being a financial analyst is a lucrative career with more senior analysts earning anywhere from $90,000 to $150,000.
Although being a financial analyst comes with certain challenges, it’s also a great opportunity to work in an exciting field and play a key role in the decision-making processes of an organization. If being a financial analyst sounds like it might be for you, consider taking on a summer internship and getting a hands-on feel for the position.
Next, get more career tips for internships and entry-level jobs such as the Top 10 Things You Should Look For in a Company and find answers to common interview questions such as Are You Willing to Travel?
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Being a sustainability studies major opens the door to a wide range of opportunities. From science to business to journalism, odds are, there’s a way to channel your passion for sustainability studies into the career path that’s most exciting to you. But with so many opportunities out there, deciding on that path might feel a … Continue reading "Types of Entry-Level Jobs for Sustainability Studies Majors"
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Being a sustainability studies major opens the door to a wide range of opportunities. From science to business to journalism, odds are, there’s a way to channel your passion for sustainability studies into the career path that’s most exciting to you. But with so many opportunities out there, deciding on that path might feel a little overwhelming. One way to narrow your focus is by taking on a paid or unpaid internship during college. This will help you build up your skillset while also helping you identify the type of career that’s right for you. In the process, it will also give you a better idea of the type of entry-level jobs to apply for.
Here are some of the most common entry-level jobs for sustainability studies majors:
Accountant or auditor
As an accountant or auditor, you’ll be responsible for keeping track of how your company’s sustainability programs are performing, including how much money the company is spending versus saving in its effort to be more environmentally friendly. You’ll also measure and report on how much your company’s efforts are helping the environment in areas like recycling and waste reduction. Energy auditors specifically focus on building inspections, looking for sustainability-related improvements.
Analytic Methods Analyst
In this role, you’ll be making key business decisions by analyzing data from military and commercial aircraft systems, aircraft operations and maintenance records. You will be responsible for anticipating any issues with aircraft fleets, studying results and tracking success. You’ll then communicate your findings to your company and its clients. Part of your job will also include looking for ways to improve the design and function of aircraft.
Microbiologist
If you’re interested in a more scientific field, microbiology might be a good fit for you. This role is very hands-on, and has the potential to make a big difference far beyond your company’s walls. As a microbiologist, you’ll study viruses and bacteria to determine how they might play a role in reducing pollution or minimizing the use of fossil fuels by creating the biofuels of the future.
Chemical engineer
As a chemical engineer, you’ll focus specifically on the production processes of a company and the chemicals involved in those processes. It will be your job to find ways to replace existing production methods with renewable resources that are kinder to the environment. For example, you might research and test biodegradable chemicals that are less likely to cause pollution.
Compliance officer
As a compliance officer, you’ll work to ensure your company is complying with health, safety and environmental laws and regulations. In this job, you could work on reports about your sustainability findings or present recommendations that will help your company achieve (or even exceed) certain regulation standards.
Human resources specialist
As a human resources specialist focusing on sustainability, you’ll be responsible for ensuring that employees understand and comply with different sustainability efforts set up by your company. In this role, you might also help with preparing and conducting training programs for new employees to educate them on what corporate sustainability means and how to achieve it.
Occupational health and safety technician
In this role, you’ll assist with projects that improve the safety of workers, company buildings and the health and safety impact your company has on the general public. This might take the form of helping design a safer workplace environment, performing inspections or monitoring the quality of air in your office building to ensure there are no toxins.
As a sustainability studies major, you have a wide range of career paths to choose from. To ensure that you pick a position that’s right for you, it’s important to figure out where your interests lie and to pursue a role that you’re passionate about. Whether that ends up being a molecular biologist or a compliance officer, the skills you’ve developed in school and during any internships will definitely help you shine.
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A career in sustainability is an exciting opportunity for your work to have a real-world impact on the environment. If you’re considering a job in this area, you might be wondering what to expect from the interview and how to set yourself up for success. There are a wide range of sustainability career paths you … Continue reading "Top 5 Sustainability Interview Questions"
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A career in sustainability is an exciting opportunity for your work to have a real-world impact on the environment. If you’re considering a job in this area, you might be wondering what to expect from the interview and how to set yourself up for success. There are a wide range of sustainability career paths you can take, from politics and policy to journalism and business, and each of these will come with its own unique set of interview questions. That said, these questions will likely come up in most of your interviews.
Why did you decide to go into the field of sustainability?
This is a broad question with no right or wrong answer, but it’s also a great chance to tell a personal story about why working in sustainability is important to you. To prepare, think about what inspired you to pursue this field of study and any memorable experiences from your classes or internships that made you certain you chose the right career path. Think of this question as a more targeted version of “tell me about yourself”.
Tell me what interests you most about this specific role.
This question is a great opportunity to highlight what you learned as a sustainability studies major and during any internships you had. It’s generally targeted toward getting a sense of what motivates you and how passionate you are about the potential job. To answer this question effectively, make sure you’ve done your research on the company so you can personalize your answers to the specific role you’re interviewing for. Emphasizing why your interest matches their job description is a great way to show you’re qualified.
How would you describe your work process?
Sustainability jobs often require a mix of creative and analytical skills. They can be research-heavy, but also rely on effective communication with team members. This question is designed to understand how your process will fit into a company’s work environment. To answer it, consider how you take a project from initial planning stages to execution? Think carefully about your process for gathering information, forming opinions and checking your work before presenting.
Tell me about a recent challenge you faced while working on a sustainability project. How did you overcome it?
This question is designed to test your critical thinking and problem-solving skills by asking you about the path you took to solve a specific challenge. When answering this question, it’s important to be specific and outline the steps you took along with your reasons for taking them. For example, what alternative approaches did you consider when making those decisions and why did you ultimately decide on your final approach? This will show the hiring manager that you’re thoughtful about your decisions, you account for any possible drawbacks, and that you take calculated risks when necessary.
Tell me about a project that didn’t work out. What did you learn?
It’s not fun to talk about your failures, but being able to show what you’ve learned from them is extremely important. In an ever-changing field like sustainability studies, you’ll need to constantly adapt to changing research and new scientific studies. Many times, you’ll be working in areas that don’t have much prior research, which means you’ll need to be comfortable with testing things and learning from them when projects don’t go according to plan. To answer this question, think about a project that didn’t go smoothly but still positively impacted you work in a big way.
Interviewing for a job in sustainability might seem a bit intimidating at first, but by knowing what to expect and how to prepare your answers, you’ll be sure to impress the hiring manager and get one step closer to landing the job.
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If the idea of contributing to solutions for real environmental change appeals to you, then becoming a sustainability studies major might be the right fit for you. What’s the best way to thrive as a sustainability studies major and set yourself up for success? It starts with having the right skill set. Here are the … Continue reading "What Types of Skills are Best for a Sustainability Studies Major?"
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If the idea of contributing to solutions for real environmental change appeals to you, then becoming a sustainability studies major might be the right fit for you. What’s the best way to thrive as a sustainability studies major and set yourself up for success? It starts with having the right skill set.
Here are the top skills the most successful sustainability studies majors possess.
Communication Skills
Whether in a lab or a classroom, sustainability studies majors need to be able to work both independently and in groups to study environmental challenges and determine potential solutions. Because of this, you need to be skilled at helping your entire group come to a conclusion—even when not everyone agrees. You will also need to present your findings, whether in a research paper or in a presentation to your class and professor. For this reason, you will need to share your findings and opinions clearly and effectively.
Problem-Solving Skills
Another key skill for sustainability studies majors is the ability to take on complex problems with a combination of creativity and analytical approaches. Many areas of sustainability studies are constantly evolving, which means the topics you’re working on won’t always have a right or wrong answer. Still, sustainability studies majors need to keep working towards new solutions. In order to do this, you’ll have to think about the best way to complete a project and outline the steps it will take to get it done.
Research Skills
Since the work of a sustainability studies major incorporates science, social science and humanities, you’ll need to be a thorough, inquisitive researcher across a range of subject areas. You’ll need to be able to draw conclusions from your research findings and understand how existing research can help you better understand your field of study.
Math and Science Skills
A strong understanding of environmental science and the ability to analyze and report on data are incredibly valuable skills for sustainability studies majors. You’ll be entering a field that has a tremendous amount of data associated with it, which is only going to increase over time. Being able to read, understand and act on complex reports and statistics related to sustainability is important, whether you’re looking to work at a small company or a large one. Physics, biology, chemistry and trigonometry will all be put to good use in many sustainability careers.
Open-mindedness
Since sustainability studies majors are part of an ever-changing field, you’ll need to be open to seeking out new technologies, research methods and ideas on a regular basis. Your job will depend on looking at sustainability-related problems from different perspectives as you work to find the best possible solutions.
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This is an industry that draws in people who care about preserving the environment for future generations, and the number of sustainability-related careers has been growing. This is great news for recent grads who are passionate about the planet and want to contribute to protecting its resources. Here are the steps you need to take … Continue reading "How to Get a Job in Sustainability"
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This is an industry that draws in people who care about preserving the environment for future generations, and the number of sustainability-related careers has been growing. This is great news for recent grads who are passionate about the planet and want to contribute to protecting its resources. Here are the steps you need to take if you want to land a job in sustainability studies.
When you’re planning for your career, you want to have as broad an understanding of sustainability-related fields as possible. Think through the classes you’ve taken in areas like landscape architecture, economics, urban planning and anthropology. Make a point to stay on top of sustainability-related news and consider subscribing to newsletters that cover sustainability like the NASA Global Climate Change newsletter or the Climate Action newsletter. Beyond this, do some research to find out about specific companies doing work in sustainability. Forbes’ annual list of “The World’s Most Sustainable Companies” is a great place to start.
After you’ve gotten a good grasp on what’s happening in the sustainability space, the next step is narrowing your focus so you can pick a career path that matches your interests and skills. For example, if you enjoy tracking metrics and have knack for making everything you do more efficient, you might consider a career as an analytic methods analyst. Or, if you’ve always been passionate about government’s role in sustainability issues, you might consider a career in environmental policy and planning. Other potential career paths include business, landscape and architectural design and marine science.
Once you’ve done your industry research and you have a strong focus in mind, the next step is getting hands-on experience by interning at a company that focuses on sustainability. Internships are a great way to gain deeper knowledge of a field while also getting a sense of the role or roles that are best for you. Keep in mind that while smaller companies are great for a more cross-functional internship experience, bigger companies might give you a chance to specialize in a very specific field and gain the type of industry experience most people only get once they’re working a full-time job.
While companies focusing on sustainability have plenty of differences, they all share a passion for environmental preservation. They also share a desire to hire smart, motivated recent grads to join their teams. Once you have an internship or two on your resume and start applying to full-time jobs, pay close attention to the mission and work of each company and think about how everything you’ve learned so far can help your potential new employer. Whether you’re applying online or heading to an in-person interview, be sure to highlight everything you’ve learned about the industry so far, and emphasize your passion for the company and the field of sustainability.
By following these tips and honing your skills and knowledge, you’ll be well on your way to finding a sustainability job that’s right for you.
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Do you care deeply about the environment and keeping it in tact for future generations? Are you passionate about a wide range of academic subjects ranging from science to the humanities? If so, a sustainability studies major might be for you. What is a sustainability studies major? Sustainability studies majors learn how to protect, preserve … Continue reading "What is a Sustainability Studies Major and is it Right for Me?"
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Do you care deeply about the environment and keeping it in tact for future generations? Are you passionate about a wide range of academic subjects ranging from science to the humanities? If so, a sustainability studies major might be for you.
What is a sustainability studies major?
Sustainability studies majors learn how to protect, preserve and make the smartest possible use of the planet’s natural resources. Students in this major pull from a wide range of study areas, including science, social science and the humanities. Typical classes in this major include ecology, landscape architecture, urban planning, economics, anthropology and sociology.
Is it right for me?
The field of sustainability studies is best suited for someone who is interested in current environmental challenges and looking to incorporate a variety of subject areas and research methods into their work. Pursuing a major in sustainability studies means you will be part of timely, important work to better understand and make improvements to the ways we interact with the planet.
Here are some questions to ask yourself when deciding if a sustainability studies major is right for you:
If you responded “Yes” to all or most of the above questions, then being a sustainability studies major might be for you.
What can I do with a sustainability studies degree?
There isn’t a single go-to career path for those in the field of sustainability studies. Instead, there are a wide range of career paths to choose from. Sustainability studies majors can look into positions and advanced degrees involving:
What do sustainability studies professionals earn?
With a variety of career options, there are also a range of salaries sustainability professionals can make. Chemical engineers and atmospheric and space scientists make $90,000–$93,000 on average, while environmental engineers, civil engineers, health and safety engineers and industrial engineers make between $75,500 and $79,000 on average. The average salary also goes up significantly as you advance in your career, with chief sustainability executives making an average of $167,000.
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When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools … Continue reading "Top 5 Tools for Digital Marketing"
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When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.
Here are the five common digital marketing tools.
A common part of any integrated marketing strategy, social media platforms like Facebook, Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook Ads Manager, which allows marketers to run ads and track ad performance. As an added bonus, social media management tools like Buffer and Hootsuite also integrate well with these platforms, making it easy to schedule social posts and measure engagement.
Another key part of digital marketing is design and this is especially common when it comes to creating ads and content like social media posts and blog posts. Because digital marketing is such a design heavy field, doing it effectively wouldn’t be possible without design tools like Canva and Photoshop, programs that allow those without extensive graphic design skills to add dynamic images to their content.
Another set of helpful tools for digital marketers are analytics tools. These include everything from Google Analytics (designed to track stats for web traffic to a particular site) to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers optimize their campaigns. For measuring stats on the backend of a site (particularly related to conversions, sales and user demographics), there are also tools like Periscope that track user data, site searches and conversion metrics.
For marketers who are more focused on content marketing, tools like CoSchedule and Hubspot are a big help when it comes to content creation and curation. They can help marketers identify content opportunities and craft engaging blog and social media posts that will resonate with their audience. And since Buffer also offers the ability to see what fans are talking about on social media, that content is almost guaranteed to be impactful and to generate attention for a specific event or news story.
The final set of tools in a digital marketer’s toolbox are email marketing marketing tools. These help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand — taking additional steps like signing up for events and buying products. Common email marketing tools include email marketing platforms like MailChimp and Iterable which allow marketers to build email lists and automate their email campaigns. These platforms also provide analytics for every email campaign, making testing and optimization quick and easy.
Working in digital marketing involves a unique blend of passion, strategy and media savvy. In order to maximize the impact of your various campaigns, it helps to have the best tools at your disposal.
Next, get more career tips for internships and entry-level jobs such as Career Opportunities for Marketing Majors and find answers to common interview questions such as What Other Companies Are You Interviewing With?
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With a projected growth rate of 11 percent over the next eight years, auditing is one of the fastest-growing professions around. Because it can provide exposure to many sectors of the economy (including tech, media, and sports), it’s also among the most exciting professions in which to be involved. To learn more about the world … Continue reading "What Is an Auditor?"
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With a projected growth rate of 11 percent over the next eight years, auditing is one of the fastest-growing professions around. Because it can provide exposure to many sectors of the economy (including tech, media, and sports), it’s also among the most exciting professions in which to be involved. To learn more about the world of auditing, we sat down with the team at the CAQ (Center for Audit Quality) to find out why auditing can be a great career path for recent grads.
Here are some of the key things you need to know about being an auditor.
An auditor is a professional—usually a Certified Public Accountant (CPA)— who reviews financial records to check their accuracy. Depending on their specialty, auditors can work for corporations, government agencies, or public accounting firms. Public company auditing is one of the most popular types of auditing, focusing on reviewing the financial records of companies in a broad range of industries including media and tech.
Auditors are professionals who play a valuable role in business as they work to verify a company’s financial health by checking the accuracy of its financial statements. This information is then used by investors, banks, and by the companies themselves to make relevant business decisions.
The short answer is no. The slightly longer answer is that it depends on your career aspirations. Although it’s possible to work for a public accounting firm without having your CPA license, most auditors choose to take the exam in order to expand their opportunities and their expertise, as well as to increase earning potential. The exam, which is called the Uniform CPA Examination, is developed by the American Institute of CPAs (AICPA) and consists of four sections, each focusing on one specific aspect of accounting such as auditing or financial regulation.
Pro Tip: Although taking the CPA exam requires time and dedication, it definitely comes with rewards. Once you pass the test, your earning potential increases by 10 percent and continues to go up from there. It’s also a high valued credential in the broader business world.
With plenty of opportunities to travel and learn about new industries, auditing has a lot of benefits. “One of the things that I like best about public accounting is that you get to travel to where your clients are,” explains Ben, an auditor from Chicago who frequently travels around the country to conduct audits. In addition to making the most of travel opportunities, many auditors enjoy the novelty of growing their professional connections within their firms and at the companies they audit and gaining exposure to different industries. Another great perk is the flexibility. Since some of the work involved in auditing can be done autonomously, many auditors are able to work remotely if needed.
You might say that auditors are in the people business. That is, they work with a variety of people at all levels of a company to better understand its financial statements. They also team up with colleagues to achieve a common goal. Many auditors say this is the reason they enjoy their work so much. Rather than sitting behind a desk all day, they are learning the language of business in face-to-face meetings. This interaction helps them build the foundation of a successful career within a public accounting firm or in any business.
Auditing is not only a stable field but also a lucrative one. Entry-level auditors typically earn around $52,000, while auditors with one to two years of experience earn upwards of $65,000. Even more impressive, an analysis by the CAQ showed that many audit partners in large public accounting firms can make close to a million dollars a year.
With high projected growth and stability, auditing is an ideal career path for recent grads who are interested in a rewarding profession with many opportunities.
Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What’s Your Dream Job?
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If you’re a business or accounting major, or just someone who’s interested in the world of finance, you might be considering a career as an auditor. And with its reputation for stability and high projected growth rates, the field of auditing has a lot to offer students and recent grads. To get the inside scoop … Continue reading "How to Become an Auditor"
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If you’re a business or accounting major, or just someone who’s interested in the world of finance, you might be considering a career as an auditor. And with its reputation for stability and high projected growth rates, the field of auditing has a lot to offer students and recent grads. To get the inside scoop on auditing, we sat down with the team at the CAQ (Center for Audit Quality) to find out what it takes to get started in the field.
Here are the steps you need to take if you want to become an auditor.
The first step toward becoming an auditor is to earn a bachelor’s degree in business, accounting, economics, data analytics or other related subjects. Since auditing is a technical field that requires a solid understanding of accounting principles, taking on a major that will help you develop this knowledge is a great way to set yourself up for success.
Pro Tip: If you’re passionate about more than one academic subject, a double major or minor is a great way to explore different areas of academia, while still building the skills you’ll need to be an auditor. You should especially consider computer science and data analytics if you want to get an edge on the auditing profession.
In addition to taking relevant classes during your time in college, it’s important to develop your business and industry knowledge by staying on top of the latest financial and business news. A good way to do this is by reading major news publications like the Wall Street Journal and Bloomberg, and keeping track of new and ongoing financial trends. If you want to get even more specialized in your knowledge, you can check out publications targeted specifically to those who want to learn more about auditing such as the CAQ’s Discover Audit initiative.
Although college classes and individual research are a great way to learn about the field of auditing, there’s really nothing better than an internship when it comes to getting hands-on experience in the profession. By interning with a public accounting firm during your college years, you’ll be able to get a sense of everything involved in the audit process (from researching the financial history of a particular company to evaluating financial reporting risks) and to find out whether the role is a good fit for you.
Pro Tip: Since many accounting firms hire full-time auditors directly from their intern pool, an internship is also the perfect way to get noticed by potential employers and see if that firm is a good fit for you.
Although a Certified Public Accounting (CPA) license is not required in order to start your career as an auditor, many firms — especially large public accounting firms — require their employees to obtain their CPA license early in their career, especially for individuals who want to continue to working on public company audits. Developed by the American Institute of CPAs, the exam consists of four parts and covers topics such as financial accounting, regulation, and business concepts. According to the CAQ, even if your particular firm doesn’t require a CPA license, passing the exam is a way to expand your career options and to get recognized in the field. It will also increase your earning potential throughout your career.
Pro Tip: Licensure requirements vary by state and understanding the requirements for your state should be the first step you take when preparing for the CPA exam. Also, many accounting firms provide training and assistance to employees when they are preparing for the exam.
By following these steps and developing your knowledge and skill set, you’ll be well on your way to becoming an auditor.
Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What’s Your Dream Job?
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From learning about new industries to traveling around the country, auditors enjoy a lot of variety in their day-to-day work. If you’re thinking of becoming an auditor, you might be wondering what a day in the life looks like: Is it mostly travel and meetings with financial executives, or do auditors mainly spend their time … Continue reading "What Does a Day in the Life of an Auditor Look Like?"
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From learning about new industries to traveling around the country, auditors enjoy a lot of variety in their day-to-day work. If you’re thinking of becoming an auditor, you might be wondering what a day in the life looks like: Is it mostly travel and meetings with financial executives, or do auditors mainly spend their time assessing a company’s financial reporting risks? To find out the answer, we asked the team at the CAQ (Center for Audit Quality) to share some insights into the key parts of the job.
What we discovered is that the tasks may vary from one day to the next. In fact, no two days are quite alike in the auditing field. Most auditors do a combination of the following things:
While audit testing can be done autonomously, many auditors tend to work closely in teams so that they can cover as much ground as possible and check each other’s work. This work requires professional skepticism, objectivity, and good communication. Many auditors say this is the reason they enjoy their work so much. Rather than sitting behind a desk all day, they are working with their peers as a team to provide accurate financial information to investors and build trust in capital markets.
Meeting with financial executives and assessing their needs is often the next step toward establishing a relationship. Once that relationship has been established, ongoing meetings allow auditors to understand how the companies they audit operate and get updates on important financial developments. In return, auditors assess financial reporting risks and develop audit strategies to mitigate those risks. The work of the auditors helps to build confidence in the financial information presented by companies.
In addition to meetings with financial executives, auditors spend a significant amount of time researching companies’ industries and learning about their prior audit history. For example, when working with a company in the tech industry, auditors are responsible for understanding current financial trends and knowing how the company they are auditing fits into the broader landscape of the industry. Prior to starting the audit process, auditors must also get a sense of how the company has performed in previous years to understand the financial challenges it has faced. In order to gain this knowledge, auditors will typically review public audit records from previous years (how many depends on how long the company has been in business) and make note of any red flags that come up.
Visiting the physical location of the company is another key part of an auditor’s job and usually one of the reasons why auditors travel so frequently. These site visits can be carried out for general meetings or as part of inventory observations required during the audit process. According to the CAQ, the visits can vary widely depending on the company that you are auditing. For example, they can include touring lab facilities for pharmaceutical companies or visiting warehouses owned by retailers.
The final and most important part of an auditor’s job is assessing the risk of misstatement in the company’s financial statements. This includes evaluating and documenting their risk assessment of the company based upon meetings, research, and site visits. Auditors will then develop audit procedures to address those risks.
According to auditors interviewed by the CAQ, the profession offers two important things: variety and work-life balance. “One thing I love about public accounting is that each week is different,” explains Ben, an auditor from Chicago, who spoke to the CAQ about why he chose to become an auditor.
A diverse but stable career path, auditing offers a lot of opportunities for continued learning and growth with enough flexibility to develop a schedule that works for you.
Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as What’s Your Dream Job?
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An exciting and growth-oriented career, auditing offers recent grads an opportunity to learn about new industries like media and tech while also developing their knowledge of accounting and business operations. Despite the fact that it’s a stable career with high earning potential, there are some common misconceptions about auditing that seem to keep popping up. … Continue reading "Top 5 Misconceptions About Being an Auditor"
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An exciting and growth-oriented career, auditing offers recent grads an opportunity to learn about new industries like media and tech while also developing their knowledge of accounting and business operations. Despite the fact that it’s a stable career with high earning potential, there are some common misconceptions about auditing that seem to keep popping up. To set the record straight, we sat down with the team at the CAQ (Center for Audit Quality) to find out what it’s really like to be an auditor.
Here are the top five misconceptions about being an auditor.
If you’ve ever heard a joke about accounting or auditing, you know that the punchline is almost always about it being a boring profession. But this couldn’t be further from the truth. In fact, being an auditor gives you exposure to a diverse range of industries and companies, meaning you’ll always be learning about new business trends and meeting with leaders in almost every industry – all while working in a collaborative team environment made up mostly of your peers who often become your friends and colleagues for life.
Added bonus: According to the CAQ, auditors who work for public accounting firms get to work on a variety of cool projects including counting votes for popular award shows like the Oscars and the Grammys.
Another common misconception about auditing is that it’s mostly about analyzing financial statements. Although this is definitely a part of an auditor’s job, it’s not the only part. Auditors also spend time meeting with company executives, conducting site visits, and learning about the company’s particular industries. This background knowledge helps auditors understand how the company they are auditing carries out their day-to-day business activities and makes auditing a well-rounded profession that is about much more than number crunching. Auditing also requires a questioning-mindset, objectivity, and judgment skills.
The idea that auditing is mostly a desk job goes hand-in-hand with the notion that auditors spend most of their time working alone analyzing financial statements. In reality, the opposite is true. Because auditors attend frequent client meetings, they often travel to company sites all over the country (and sometimes the world). And because some auditing work can be done autonomously, auditors are also able to work remotely. “One great thing about this job is that my desk is in my backpack. I can basically set up wherever I want,” explains Jesse, an auditor from Atlanta who spoke with the CAQ about his decision to go into auditing.
One of the biggest misconceptions about being an auditor is that you need to pass the CPA exam before you can get started. In fact, many auditors are not CPAs, and having your CPA license is not a requirement for the first several years at the job. However, the experts at the CAQ recommend taking the exam for two reasons: 1) It will increase your earning potential, and 2) It will help you stand out from the crowd when it comes to finding new opportunities.
The final misconception about auditing is that employees do not have work-life flexibility. While there may be less flexibility for some auditors during busy season (when companies are filing their annual financial statements or 10Ks), for the most part, auditing offers a lot of flexibility and a well-balanced schedule. “Auditors work hard but we also have a pretty good work-life balance,” says Ashley, an auditor from Miami who refers to that balance as one of the key benefits of the job.
Although auditing is sometimes jokingly described as a not-so-exciting career involving a lot of long hours, the truth is that it offers both variety and opportunities for continued development. By knowing what to expect, you’ll have a clear understanding of your potential career path and you’ll be able to decide whether auditing is right for you.
Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What’s Your Dream Job?
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If you’re interested in auditing and considering becoming an auditor, you might be wondering what you can do to land a great auditing job. Should you intern at a big accounting firm? Take classes on financial regulation? Or is it more about knowing what to expect and being able to plan your career path accordingly? … Continue reading "Top 4 Tips for Landing an Auditing Job"
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If you’re interested in auditing and considering becoming an auditor, you might be wondering what you can do to land a great auditing job. Should you intern at a big accounting firm? Take classes on financial regulation? Or is it more about knowing what to expect and being able to plan your career path accordingly? To find out the answer, we recently spoke with the team at the CAQ (Center for Audit Quality) to find out what steps you can take to find a job that fits your skills and lifestyle.
Here are the top four tips for landing an auditing job.
Since auditing requires an understanding of financial regulations and accounting principles, developing this knowledge as an undergraduate will get you one step closer to finding the right job. The best way to do this is by taking business and accounting classes as part of your major and using these classes to establish a solid knowledge base. At the same time, you can develop your skills by taking specialized electives such as data analytics, business ethics and accounting information systems.
Pro Tip: If you want to really stand out from the crowd, supplementing your knowledge by learning about auditing through sources such as the CAQ’s Discover Audit initiative is a great way to do so.
If you’re not sure about what auditing career path to choose (or even if you are but want to build your skills and experience), a great way to gain exposure to the profession is by doing an internship with an accounting firm during your sophomore of junior year of college. This will give you hands-on experience while teaching you the type of skills you’ll need to succeed in the profession. As an added bonus, you’ll expand your professional network and will likely open yourself up to new job opportunities after the internship is over. Plus, many public accounting firms hire directly from their intern pools.
It’s never to early to start networking and the best place to do so is right on your campus. This is because audit professionals from large accounting firms often spend time on college campuses networking with current students. In order to make the most of these opportunities, take advantage of the chance to meet these professionals and hear from them about their experiences. As an added bonus, these might be the same professionals you’ll get to work with someday if you decide that a career in auditing is for you.
Although a Certified Public Accounting (CPA) license is not required in order to start your career as an auditor, many firms — especially large public accounting firms — require their employees to obtain their CPA license early in their career. According to the CAQ, even if your particular firm doesn’t require a CPA license, passing the exam is a way to expand your career options and to get recognized in the field. It will also increase your earning potential throughout your career.
By following these tips and knowing how to position yourself as a competitive candidate, you’ll be setting yourself up for success and getting one step closer to landing a great auditing job.
Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as What’s Your Dream Job?
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With a projected growth rate of nine percent by 2024, human resources management is a rapidly growing field that offers candidates a variety of career opportunities from recruiting to people operations. If you’re considering becoming a human resources professional, you might be wondering about the various day-to-day tasks associated with this career path. Here are … Continue reading "What Is Human Resources Management?"
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With a projected growth rate of nine percent by 2024, human resources management is a rapidly growing field that offers candidates a variety of career opportunities from recruiting to people operations. If you’re considering becoming a human resources professional, you might be wondering about the various day-to-day tasks associated with this career path.
Here are some of the key things you need to know about working in human resources management.
Human resources management (often abbreviated as HR management or HR) is a broad term that covers a range of functions associated with hiring, training and managing employees. Focusing on everything from recruitment to payroll, HR departments ensure that companies follow federal laws and best practices when managing their employees, a practice that not only benefits the employees but also the company’s ability to operate efficiently.
Because human resources management is a broad field, the day-to-day tasks of HR professionals can vary greatly depending on their roles. For example, while recruiters focus mostly on identifying talent and interviewing candidates, HR generalists are responsible for creating and streamlining processes to handle things like payroll, benefits and training. Despite the different responsibilities of these roles, one thing remains constant: a strong focus on effective employer-employee relations.
A fast-paced field, HR management definitely has its share of challenges. These include contending with unpredictable schedules when organizing interviews and handling sensitive issues such as layoffs and problems between managers and employees. The key to overcoming these challenges is understanding that HR management is a service-oriented role and keeping the company’s best interests in mind while being sensitive to the needs of employees.
Although there are definitely some challenges involved in being an HR professional, there are a lot of benefits too. These include working with managers to build a strong workforce, fostering a great team culture and developing programs designed to ensure that employees are satisfied and supported in their roles.
Salaries for human resources professionals vary slightly depending on the specific role but entry-level HR coordinators and recruiters typically earn around $42,000 while HR managers can earn upwards of $90,000.
An important field with plenty of growth and stability, human resources management offers many opportunities for recent grads. The best way to find out if being an HR professional is right for you is to get a hands-on feel for the role by doing an internship.
Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For In a Company and find answers to common interview questions such as What’s Your Dream Job?
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From understanding a company’s hiring goals to finding great candidates to fill those positions, recruiters play an important role in a company’s growth. If you’re considering becoming a recruiter, you might be wondering what you can expect from the position. For example, what are the best ways to identify the right candidates and ensure that … Continue reading "What Does a Recruiter Do?"
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From understanding a company’s hiring goals to finding great candidates to fill those positions, recruiters play an important role in a company’s growth. If you’re considering becoming a recruiter, you might be wondering what you can expect from the position. For example, what are the best ways to identify the right candidates and ensure that the interview process goes smoothly?
To give you a better understanding of recruitment, we’ve outlined the key components of the role. Here’s a breakdown of what recruiters do.
Being able to match a candidate with a position begins with understanding a company’s hiring needs. Depending on the company, these needs can be either broad (hiring for a range of different roles across the company) or specific (building out one particular team). The best way to understand those needs is by having a sense of the company’s mission and its projected growth. This helps recruiters prioritize the roles that need to be filled and work with management to create hiring goals for the company.
Once a recruiter has a solid understanding of the positions that need to be filled, it’s time to look for candidates to fill those positions. This involves posting job opportunities on platforms such as WayUp, researching candidates through these platforms and tapping into a network of existing contacts who may have additional leads. After talented candidates have been identified, recruiters will reach out to them to find out more about the skills, experience and career goals in order to determine if they’re a good match for the positions. If they are, they will be brought in for an interview to meet with members of the team.
Since hiring decisions often involve several key players (including the potential employee’s manager and other members of their team), setting up interviews usually involves a lot of planning. This includes finding interview times that work for everyone, coordinating logistical details such as interview locations and ensuring that both interviewers and candidates are prepared for the interviews. In addition to setting up interviews, recruiters need to also set up systems for collecting and processing feedback so that they know where candidates stand following their interviews.
The final and most important component of a recruiter’s role is following up with candidates to let them know the outcome of their interviews and the status of their application. This includes letting unsuccessful candidates know that the company has decided not to proceed with the hiring process, selling top candidates on the role and extending job offers.
Whether it’s setting a hiring goal or finding a great person to fill a position, recruiters are responsible for helping companies figure out their employment needs and then filling those roles with talented people. If helping people get hired sounds like something you’d like to do, then being a recruiter might be a good fit for you.
Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for in an Internship and find answers to common interview questions such as What Are You Passionate About?
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Are you intrigued by the mathematics or statistics courses that you’ve taken in the past? Do you feel like you solve problems in creative ways, with a numbers-driven approach? Would you be interested in helping companies plan for how to grow their revenue or maintain profitability in both the short and long term? If so, … Continue reading "What is a Finance Major and is it Right for Me?"
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Are you intrigued by the mathematics or statistics courses that you’ve taken in the past? Do you feel like you solve problems in creative ways, with a numbers-driven approach? Would you be interested in helping companies plan for how to grow their revenue or maintain profitability in both the short and long term? If so, a finance major might just be for you.
Financial planning, investment decisions and analyzing/limiting expenses are all various aspects of what you can and will learn as a finance major. As a finance major, you will study how companies have performed in the past to predict how they will perform in the future, and learn how to communicate information that will drive strategic changes. Many of your assignments will be project driven, whether they be individual case studies to enhance your problem-solving ability, or group presentations to practice the way you interact with others. Typical classes in this major include accounting, economics, math and psychology.
Finance is an exciting major with plenty of career opportunities. Contrary to popular belief, it’s also a major that requires both analytical skills and a healthy dose of creativity. Above all, it will help you develop multiple skill sets at once, offering you a great chance of success in several industries after graduation.
Here are some questions to ask yourself when deciding if a finance major is right for you:
If you responded “Yes” to all of the above, then being a finance major might just be for you.
Finance as an area of study is fairly broad and offers plenty of career options. These include:
If you’re interested in how companies should allocate financial resources, corporate finance may be your calling. If you’re more fascinated by financial markets, how people construct investment portfolios, wealth creation and preservation, investment management could be the route for you. And if you want to learn about probability and statistics and how they correlate to business decisions, then risk management might be the right path to pursue.
The salaries of finance majors vary widely depending on the careers they choose to pursue. While accountants earn an average salary of $63,000 per year, management consultants earn an average of $86,000 and investment bankers can earn upwards of $250,000.
Next, learn more about this college major such as Accounting and get more career tips for internships and entry-level jobs such as How to Answer: What Motivates You?.
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If you’re a business or finance major, chances are you’ve considered a career in investment banking. Even if you’re not currently majoring in a related discipline, you might be interested in finding out more about investment banking and the types of career options available for recent grads. Here are some of the key things you … Continue reading "What is Investment Banking?"
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If you’re a business or finance major, chances are you’ve considered a career in investment banking. Even if you’re not currently majoring in a related discipline, you might be interested in finding out more about investment banking and the types of career options available for recent grads.
Here are some of the key things you need to know about working in investment banking.
Investment banking is an area of the financial services industry that focuses on managing and increasing the financial assets of clients. What does this really mean? It means that investment bankers help companies invest their assets with a view towards increasing the value of their portfolios. Investment bankers essentially act as advisors and brokers, helping their clients identify and capitalize on great opportunities.
The primary responsibility of investment bankers is to advise their clients on investments and help facilitate those investments. This means that investment bankers essentially act as advisors and brokers, assessing the needs of their clients and then finding the right solutions to meet those needs. Once the client has decided how they would like to proceed, it’s up to the bankers to negotiate deals and mergers, ensuring that they are keeping their client’s best interests in mind.
Investment banking is constantly in flux and deeply impacted by changes in financial markets. This can be quite challenging for those who work in the field because it requires them to be quick on their feet and adapt as needed. In addition to fluctuations in the markets, investment banking also presents other challenges such as the ability to manage client assets effectively and to ensure that the worth of those assets increases over time. As a result of the many demands of the industry, investment banking often requires long hours, particularly for those who are just starting out as financial analysts. However, by knowing what to expect and learning how to handle the challenges that arise, this field can be a very exciting one to work in.
Although working in investment banking presents many challenges, it also presents many opportunities, particularly for recent grads. For example, because of the fast pace of the industry, employees can build their knowledge bases and skill sets quickly. This will help them advance quickly in their careers and develop transferrable skills. Another great benefit of working in investment banking is being able to build a solid and long-lasting professional network, an invaluable asset which will be useful throughout one’s career.
Investment banking salaries are some of the highest in the world and this holds true even for entry-level positions. For example, entry-level financial analyst roles typically start at $100,000-$125,000 (including bonuses), while associates with two to three years of experience can earn anywhere from $150,000 to $250,000. Investment banking salaries increase significantly with each year of additional experience, with more senior bankers such as vice presidents and managing directors earning upwards of $650,000 and above.
Although investment banking is certainly a challenging field, it’s also an exciting one that presents many opportunities for recent graduates. The best way to find out if working in investment banking is a good fit for you is to intern at a bank and get a hands-on feel for the role and the culture of the industry.
Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as If You Could Invest in One Stock, Which Stock Would it Be?
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If you’ve always been good at math and seeing trends and patterns in numbers, and you consider yourself a skilled communicator who can relay complex data analysis to others, then an accounting major (and career path) may be for you. Accountants look at financial trends to consult nonprofits, governments and businesses on how to best … Continue reading "What is an Accounting Major and is it Right for Me?"
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If you’ve always been good at math and seeing trends and patterns in numbers, and you consider yourself a skilled communicator who can relay complex data analysis to others, then an accounting major (and career path) may be for you.
Accountants look at financial trends to consult nonprofits, governments and businesses on how to best do their jobs and run their organizations. These analyses must be detailed, complex and data-heavy, allowing people to gain valuable insights from them.
Accounting majors learn how to maintain financial accounts. It prepares students to be accountants by teaching them about accounting principles like auditing, reporting, budgeting and tax regulations.
Because accountants could be responsible for an organization’s financial well-being, accountants need to be able to pay close attention to detail and handle large amounts of data at a time. One wrong error or misfiled document could lead to big problems for a company or organization.
To figure out if an accounting career could be in your future, here are several key questions to consider:
Just because you start off crunching numbers doesn’t mean you have to spend your entire job or career doing just that. Accountants have the ability to choose whether or not to work in the public or private sector as well as if they want to work on the more business-oriented side of any company. If you’re looking to go into business and want an analytical edge on the competition, an accounting degree could be perfect for you.
The amount you’ll make with an accounting degree depends on the type of company you pursue as well as how far you decide to continue your education. College students who graduate with a degree in accounting make a median salary of $50,500. For people who choose to continue their education and become Certified Public Accountants (CPA), the median salary is $73,800, and it can climb to well over $124,000 per year. Additionally, those with a CPA certification make 5% to 15% more than their non-CPA counterparts.
Next, learn more about this college major such as the Types of Internships for Accounting Majors and get more career tips for internships and entry-level jobs such as When to Start Applying for a Summer Internship.
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If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to … Continue reading "What is a Marketing Major and is it Right for Me?"
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If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.
What does marketing actually entail? Here’s what you need to consider.
“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. Because there are so many different parts to marketing, marketing majors spend a lot of time learning about various parts of the process before concentrating and honing in on a particular area of study.
Your classes as a marketing major can vary greatly depending on the program, but potential options include advertising and promotion, marketing communications, public relations, market research, consumer behavior, marketing strategy, management and sales.
If you’re still getting the hang of what a marketing major does, here are several key questions to ask yourself:
You might also be wondering how a marketing major differs from an advertising major. While both fall under most schools’ communications departments, they’re typically treated as entirely different majors.
What’s the biggest difference? Marketing is about every part of the process of brainstorming and creating a product, including how it’s packaged, sold and improved for further promotion. Advertising is only a part of marketing, but it’s an extremely crucial one that shouldn’t be overlooked. This is why it’s almost always a separate major.
The great thing about a marketing degree is that it can prepare you to enter any number of fields related to creating and promoting a product, and your major will teach you basic marketing principles that you can use regardless of the industry you’re targeting.
Entry-level marketing roles can include:
Additionally, some marketing majors decide to specialize their studies by going to graduate school. For instance, you may go back to school to focus on learning more about brand strategy or international marketing.
Marketing managers and other entry-level marketing professionals typically have salaries starting in the $35,000-$45,000 range, though there’s lots of room for promotions and salary increases depending on your field and where you work. For instance, you may start off as a marketing manager making $40,000 a year, whereas a marketing director can tip the scales at over $100,00 per year. Of course, there are plenty of exceptions: at a big company like Google, and you can make as much as $80,000 for an entry-level marketing manager position!
Next, learn more about this college major such as Education and get more career tips for internships and entry-level jobs such as How to Dress for a Job Interview at a Corporation.
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Being a marketing major is a great way to develop your knowledge of the marketing industry and to discover what’s involved in promoting brands and products. As a marketing major, you’ll be doing things like understanding the psychology behind consumer behavior, designing marketing campaigns and learning about social media trends. To accomplish these things successfully, … Continue reading "What Types of Skills Are Best for a Marketing Major?"
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Being a marketing major is a great way to develop your knowledge of the marketing industry and to discover what’s involved in promoting brands and products. As a marketing major, you’ll be doing things like understanding the psychology behind consumer behavior, designing marketing campaigns and learning about social media trends. To accomplish these things successfully, you’ll need to develop a strong and diverse skill set.
Here are the five skills you’ll need to succeed as a marketing major:
Since marketing campaigns often require unique approaches, creativity is a prerequisite for anyone thinking of taking on a marketing major. During your time in college, you’ll be able to put your creativity to use by coming up with ideas for marketing campaigns in your classes and then determining the best ways to test them out.
Being able to communicate effectively is a crucial part of any job and this is especially true when it comes to marketing since this field is all about making a particular message or idea engaging to an audience. Having strong verbal and written communication skills is extremely important for those who are thinking of taking on this major.
Since marketing is heavily driven by data and metrics, having an analytical mindset is a key component of succeeding in this major. From understanding the science behind a particular marketing strategy to being able to quantify results and demonstrate the value of a particular campaign, putting your analytical skills to use will help you understand the true power of marketing and give you insights into how you can improve on each campaign.
Whether you end up working for a marketing agency or as part of an in-house marketing team, once you leave college you’ll likely be in a role that requires you to do several things at once such as managing social media accounts, coming up with new campaigns and creating reports to track the performance of those campaigns. To do these things effectively, you’ll need to be able to organize your time effectively and to prioritize new tasks as they come up.
Since marketing requires you to capitalize on media trends in order to develop successful campaigns, having a solid understanding of those trends (and why they matter) is an important aspect of being a marketing major. In addition to being interested in media trends and marketing campaigns, marketing majors will also benefit from having a sense of why certain strategies work when others don’t.
By knowing what to expect from a marketing major and developing the right skill set, you’ll be able to maximize the impact of your studies and to set yourself up for success after graduation.
Next, learn more about this college major such as the Career Opportunities for Marketing Majors and get more career tips for internships and entry-level jobs such as the Top 10 Things You Should Look For In an Internship.
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Studying finance is both challenging and rewarding and when preparing to do so, it’s important to assess your skill set and understand whether the major is a good fit for you. You should also ask yourself these important questions: What types of abilities will I need to possess to be successful if I pursue a … Continue reading "What Types of Skills Are Best for a Finance Major?"
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Studying finance is both challenging and rewarding and when preparing to do so, it’s important to assess your skill set and understand whether the major is a good fit for you. You should also ask yourself these important questions: What types of abilities will I need to possess to be successful if I pursue a finance degree? Are they inherited or acquired? Can I get better at these skills through time?
Here are some of the most common skills you’ll need as a finance major:
As a finance major, you’ll constantly be asked to change the status quo of a situation given a set number of variables. Companies often ask, “How do we enhance performance and minimize resources within this period of time?” To answer these questions, you’ll need to assess what can be done differently, spot trends within industries and evaluate potential opportunities.
Finance is driven heavily by numbers. If math and statistics have been areas of strength for you in the past, you’re likely to thrive as a finance major. In order to understand and analyze data, link concepts and derive conclusions based on these findings, you will need a strong mathematical foundation.
Having strong Microsoft Excel skills goes hand in hand with analyzing data. This is because working in finance involves putting together financial models that can be used to test out an investment strategy or financial decision. To build up your Excel skills, you’ll need to spend time learning the various features and functions of the program and then practice creating models, charts and pivot tables.
Creativity is often an underrated skill when it comes to finance. This skill is often thought of as something that’s prominent in the arts, but it’s also a common trait of those who succeed as finance majors. In your classes, you’ll be asked to come up with unique solutions to problems or even implement proven solutions in unique ways. You’ll showcase your creativity through how you report the data you study and how you answer any pushback you might receive on concepts your present.
The ability to communicate your analysis, findings and conclusions is really important as you head toward a career in finance. This is because in any finance-related position, you will need to effectively talk through complex data to show how various aspects of the business may be impacted. As a finance major, you’ll be put through a series of different projects, both individually and in group presentations, to hone your communication skills and prepare you for a potential career path within the industry.
While there are other traits to being a successful finance major, these are a few that you will need regardless of what specialization or industry you end up pursuing.
Next, learn more about this college major such as What is a Finance Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For In An Internship.
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Few college majors are as in demand as a business major. This is because the skills you develop through this major are applicable pretty much everywhere, from a small tech startup to a Fortune 500 giant. While studying to become a business major, you’ll learn all sorts of things including how to manage operations, assess … Continue reading "Career Opportunities for Business Majors"
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Few college majors are as in demand as a business major. This is because the skills you develop through this major are applicable pretty much everywhere, from a small tech startup to a Fortune 500 giant. While studying to become a business major, you’ll learn all sorts of things including how to manage operations, assess risks and transform work environments. It’s a career that can be as laid back, as fast-paced and as financially rewarding as you’d like it to be, depending on what type of environment you choose to work in. Career opportunities for business majors include business management, operations, e-commerce, finance and hospitality.
Here are some of the many fields where you can use your business degree:
Business management is a broad field that involves various managerial responsibilities and can apply to any number of industries including technology, retail and the nonprofit sector. Business management roles usually involve the day-to-day management of a company and the implementation of processes designed to improve how a company operates. They can also include human resources management, where you manage employer-employee relations and take a hands-on approach to recruiting and training. This is a great career for anyone who is interested in all the elements involved in running a business and helping it succeed.
Similar to business management, a role in operations involves handling the logistics involved with running a business. This can be anything from handling financial assets to developing and streamlining processes designed to keep the business functioning optimally. This career path is best suited to business majors who are interested in coordinating various departments and ensuring that everything runs smoothly.
Another popular career for business majors, especially in today’s tech-heavy globalized society, is e-commerce. This career path puts your creative and analytical skills to use by tasking you with creating and implementing strategies designed to increase a company’s revenue and customer base. It’s a wonderful opportunity for anyone interested in developing strategies designed to drive sales.
Your business skills are just as useful in the world of finance where you can be a financial analyst, account executive or accountant. Working in finance will give you hands-on experience of working with clients and coming up with financial solutions designed to meet their needs. This is a great career path for those interested in investing and asset management.
Business majors can also be found in the hospitality industry where they are often responsible for the day-to-day management of both boutique hotels and major hotel chains. As hotel managers, they are responsible for everything from hiring hotel staff to ensuring customer satisfaction. Similar to business management and operations, this career path is best suited to those who are interested in coordinating different departments and ensuring that everything runs smoothly.
One of the best things about a business major is that it can take you anywhere, allowing you to contribute to the productivity and efficiency of all sorts of businesses. The best way to find out which type of business is right for you is to take on an internship in a field that interests you. This will give you the hands-on experience you need to find the perfect job.
Next, learn more about this college major such as the Types of Internships for Business Majors and get more career tips for internships and entry-level jobs such as 6 Ways to Impress Your New Boss.
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Being a business major opens up doors to all sorts of professional opportunities. In fact, business majors are among the most employable groups of recent grads. But with so many opportunities, picking a career path might seem a bit overwhelming. One way to narrow your focus is by taking on a paid or unpaid internship … Continue reading "Types of Entry-Level Jobs for Business Majors"
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Being a business major opens up doors to all sorts of professional opportunities. In fact, business majors are among the most employable groups of recent grads. But with so many opportunities, picking a career path might seem a bit overwhelming. One way to narrow your focus is by taking on a paid or unpaid internship during your time in college. This will help you build some great skills while also helping you identify the type of career that’s right for you. In the process, it will give you a better idea of what type of entry-level job to apply for.
Here are some of the most common entry-level jobs for business majors:
If you’re a business major with an interest in finance, a job as a financial analyst could be a great fit for you. This position is one of the most popular entry-level roles in the financial services industry and one that exists at any number of organizations including banks, security firms and even insurance companies. By becoming a financial analyst, you’ll get a chance to look into the performance of stocks, bonds and other relevant investments.
If you’re a pro at understanding the needs of a customer and turning that into a sale, a career as a sales representative might be right up your alley. Depending on the type of company you work for, you’ll be responsible for selling products to individuals, other companies or government organizations. From seeking out potential customers to closing sales and fostering long-term relationships, you’ll be making the most of your people skills while helping the company to increase its revenue.
As a human resource assistant, you’ll assist with hiring and onboarding employees as well as troubleshooting issues between managers and employees. In this role, you’ll be responsible for ensuring that employers and employees have a good working relationship and that the company is operating smoothly. You’ll also help out with preparing and conducting training programs.
As a marketing coordinator, you’ll be making a product or company more marketable by highlighting its value to potential customers and to the media. In this role, you’ll be preparing marketing materials, assisting with marketing campaigns and helping to coordinate publicity events. This is a great opportunity to learn all about how marketing works and to develop strategies to market a company or product effectively.
As an assistant buyer, you’ll be evaluating suppliers, purchasing supplies, obtaining price proposals and ensuring that products arrive on time. You’ll also be expected to balance product quality with company budgets and to have a clear sense of how purchasing decisions fit into the company’s overall operations.
As a brand marketing assistant, you’ll learn to be savvy about current market conditions by reviewing reports and studying market trends. You’ll also prepare presentations and reports detailing the performance of a brand as well as its design and marketing strategy.
As an operations research analyst, you’ll be involved in various parts of the organization and will be using statistics, mathematical modeling and other analytical techniques to solve emerging problems and help senior management gather the information they need to make operational decisions.
As a business major, your career options are both extensive and exciting. In order to ensure that you pick a position that’s right for you, it’s important to figure out where your interests lie and to pursue a role that you’re passionate about. Whether that ends up a financial analyst or a marketing coordinator, the skills you’ve developed as a business major will definitely help you shine.
Next, learn more about this college major such as the Types of Internships for a Business Major and get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For in a Company.
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If you’re a business or finance major who is interested in investment banking, then you probably already know what investment banking is and are curious to find out how you can get your foot in the door of this exciting industry. Although investment banking is certainly competitive, it’s also filled with rewarding opportunities, especially for … Continue reading "How to Become an Investment Banker"
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If you’re a business or finance major who is interested in investment banking, then you probably already know what investment banking is and are curious to find out how you can get your foot in the door of this exciting industry. Although investment banking is certainly competitive, it’s also filled with rewarding opportunities, especially for those who are curious about market trends and passionate about helping clients meet their financial goals.
Here are the steps you need to follow in order to become an investment banker.
One of the keys to developing a successful career in investment banking is knowing the path to follow and making the most of each step along the way. Although most entry-level investment bankers start as financial analysts, the investment banking career track really begins with an internship. In fact, both large banks and smaller boutique banks recruit entry-level employees from their yearly crop of interns, so securing an internship during college is key to setting yourself up for success. This will typically be a summer internship during your junior or senior year and (if successful) will lead to an offer for a full-time financial analyst role. Financial analyst roles are typically two-year positions that provide you the with the bulk of your investment banking training. During this time, you’ll learn about financial markets and the factors involved with advising clients about potential investments. After this two-year period is up, you will likely move on to an associate role for another two to three years before becoming a VP and eventually a managing director.
Pro Tip: In addition to knowing the career track you’ll be following, it’s also important to know the timeframe for hiring in this industry. For those not going directly from an internship into a full-time position, the application process for a full-time role typically starts in early September of your senior year and takes anywhere from six weeks to two months. Throughout this time, you’ll be invited for a few different rounds of interviews (between two and three) and, if successful, you’ll receive your offer by the end of October.
Having a solid understanding of the financial services industry will benefit you not only at the start of your career but also as you move up the ladder into your next role. This means knowing all about past and present market trends and also having more specialized knowledge such as understanding how new generations of investors differ from previous ones. For example, having some great insights into investment trends for millennials is likely to impress potential employers and show that you’re well-informed about changes in the industry. The best way to develop this knowledge is by reading trade publications like DealBook and MarketWatch and keeping up-to-date on emerging trends.
Taking a broad range of business, finance and even math classes during college can be a practical way to build your knowledge base. This is especially true if you’re coming to investment banking from a non-traditional major like English or history. To find out which classes would be most helpful for you, talk to your academic advisor and ask for recommendations based on your interests and your goals.
Pro Tip: Although doing a double major or minor in one of these subjects isn’t necessary, being able to show recruiters that you’re a well-rounded candidate is a great way to get noticed.
Although traditional recruiting for investment banking typically focused on business and finance majors from top-tier schools, in more recent years the recruitment process has become increasingly focused on diversity and on finding talented candidates from a broad range of schools and majors. That said, candidates still need to be able to demonstrate both a solid interest in financial services and a thorough understanding of the field, so your resume will need to reflect classes or projects you’ve worked on that would be relevant to an investment banking career.
Pro Tip: When talking to recruiters, don’t be afraid to highlight areas of your background that are unique and show that you have a well-rounded background. For example, if you don’t have internship experience in the financial services industry but you interned in the finance department of a startup, you can mention what you learned from the experience and how your skills could transfer to investment banking.
Although knowledge and direction are both key parts of starting a career in investment banking, having experience on your resume is even better. This is where an internship comes in. An internship is a fantastic opportunity to build your skill set and get on-the-job training. This is especially important in a field like investment banking which is both technical and specific. By taking on one or more internships during your time in college, you’ll gain exposure to many facets of the industry and be able to find an entry-level investment banking job that’s right for you.
Investment banking is as much about who you know as about what you know so building your professional network is crucial to landing a great job after graduation. An effective way to do this is through internships and networking events, particularly those aimed at college students and recent graduates. Attending recruiting events can also be particularly helpful since you’ll be able to meet with recruiters in person.
Pro Tip: Reaching out to members of your school’s alumni network is another effective way to build your network and this is an especially common networking strategy in the financial services industry. As an added bonus, you might come across a professional opportunity you weren’t even aware of or get a personal recommendation from someone already in the field.
Becoming an investment banker might seem a bit intimidating at first since the field is notoriously competitive and fast-paced. However, by following these tips and building up your experience and your network, you’ll be sure to find an opportunity that’s right for you.
Next, get more career tips for internships and entry-level jobs such as 7 Phone Interview Tips That Will Land You a Second Interview and find answers to common interview questions such as Where Do You See Yourself in 5 Years?
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If you’re interested in a career in investment banking, then you know that it’s a competitive field with plenty of challenges and opportunities. In order to prepare yourself to become an investment banker, it’s important to know not only what your career path will look like but also how to prepare for the interview process. … Continue reading "Top Investment Banking Interview Questions"
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If you’re interested in a career in investment banking, then you know that it’s a competitive field with plenty of challenges and opportunities. In order to prepare yourself to become an investment banker, it’s important to know not only what your career path will look like but also how to prepare for the interview process. The hiring process for investment banking typically consists of two to three rounds of interviews, with each round focusing on both technical questions and cultural fit questions.
Here are the top questions you’re likely to encounter during an entry-level investment banking interview.
This is often the first question in any interview and one you should always be prepared to answer. When interviewers ask this question during an investment banking interview, it’s because they want to know that you’re passionate about the field and that you can bring something unique to the table. The key to answering it well is to talk about your academic and personal background in a way that shows that you’d be a good fit for the position. For example, if you’ve been interested in finance for a long time and have been reading The Economist since middle school, you should mention that. Or, if you’re an English major with a newfound passion for financial markets and a minor in business, you should talk about how your diverse skill set can help you succeed in the industry. No matter what your background, being able to present yourself as a well-rounded individual with a genuine interest in finance will go a long way towards impressing the interviewer and helping you stand out from the crowd.
Pro Tip: Since banks are increasingly interested in hiring candidates with diverse backgrounds, don’t be intimidated if your background doesn’t include a business or finance major. Instead, focus on the skills and experience you can bring to the position and demonstrate how these will make you stand out.
When an interviewer asks this question it’s because they want to find out how passionate you are about becoming a banker. Since investment banking is a notoriously fast-paced and challenging industry, showing that you’ve done your homework and are truly interested in the field is a crucial part of convincing the interviewer that you’re aware of the challenges and willing to meet them. One of the keys to answering this question well is to show that you have a working knowledge of financial markets and a genuine interest in how deals get done. For example, if you recently read about an interesting technology merger in DealBook, be sure to mention why the merger piqued your interest and how that specific deal fits in with your more general interest in finance.
Pro Tip: Knowledge of financial markets and trends is particularly important when answering this question so being up-to-date on industry news and having two to three examples of relevant deals will show that you’re genuinely curious about the industry and well-prepared for the interview.
This question is designed to test your knowledge of the company you’re interviewing with and its position within the industry. The key to answering it well is to show that you know general financial information about the firm such as where their stock price is trading and what industries they focus on. The best way to find out this information is by reading through marketing and press materials on the company’s website and then doing additional research in trade publications such as American Banker and MarketWatch. If you’re interviewing for a position within a specific division, such as the natural resources group, it’s also important to talk about past deals that the firm has done and to mention how these deals have impacted the industry as a whole. Trade publications like the ones mentioned above will also come in handy here, helping to spotlight relevant deals that you can use as examples.
Another question you’re likely to encounter in almost any interview, this question aims to find out more about your career plans and to determine how committed you are to a long-term career in banking. When preparing to answer this question, focus on how the role you’re applying for aligns with your future goals and explain why becoming a banker is a crucial part of your career path. For example, if you want to continue on the investment banking track and become a VP or managing director, talk about how the entry-level role you’re applying for will offer you the opportunity to advance in your career and achieve your goal within five years.
This is one of the most challenging questions you’re likely to encounter during the interview process because it’s designed to test your technical knowledge of the field. In order to answer this question successfully, it’s important that you have a working knowledge of banking and understand valuation methodologies. The best way to develop this knowledge is by taking a business or finance class during your time in college and doing additional reading on sites such as Investopedia. By showing the interviewer that you understand the technical side of the position, you’ll also be demonstrating a willingness to learn and to become an integral part of the industry.
Another type of question you’ll encounter during the interview process is a brain teaser.
These questions are designed to test your critical thinking and problem-solving abilities and are often unrelated to the actual field of banking. In order to ensure that you’re not stumped by any of the brain teasers a hiring manager might throw your way, it’s important to practice several of these as you prepare for the interview. Luckily, sites such as Investment Banking Brain Teasers offer sample brain teasers and tips for coming up with solutions.
Pro Tip: Hiring managers are less interested in the answer itself than they are in seeing how you think through a problem. To demonstrate that you approach problems thoughtfully, be sure to ask follow-up questions and to “show your work” as you come up with your answer. For example, when answering the golf ball question, you could ask the interviewer whether the 747 is empty or full, or whether the cabin is pressurized. By showing that you’re able to come up with thoughtful solutions to problems, you’ll also be demonstrating your ability to understand complex ideas and business models, a crucial skill in any investment banking position.
Although the interview process for investment banking can be a challenging one, it’s also a wonderful opportunity to show potential employers that you’re enthusiastic, curious and knowledgeable about the field. By knowing what questions to anticipate and preparing your answers, you’ll be sure to impress the hiring manager and get one step closer to landing the job.
Next, get more career tips for internships and entry-level jobs such as 6 Ways to Impress Your New Boss and find answers to common interview questions such as Tell Me About Yourself.
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Being a finance major presents you with plenty of interesting opportunities to learn about business models and financial markets while also building new skills. But with so many opportunities, you may be wondering what kind of job you can get with a finance degree. With finance being such a broad category, there are many career … Continue reading "Career Opportunities for Finance Majors"
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Being a finance major presents you with plenty of interesting opportunities to learn about business models and financial markets while also building new skills. But with so many opportunities, you may be wondering what kind of job you can get with a finance degree. With finance being such a broad category, there are many career paths you can choose.
Here are some of the most common career opportunities for finance majors:
Investment banking is often regarded as one of the more prestigious jobs you can get with a finance degree, especially from a compensation standpoint. In this role, you’ll be working on financial modeling and valuation analysis, helping companies decide on business opportunities that are right for them. These decisions can range from whether a company should merge with one company, acquire another or raise additional funding for a strategic initiative. This is a great role for someone who is interested in helping companies make strategic decisions about their assets and someone who is comfortable working long hours. This is because investment banking analyst hours are known to be quite grueling, especially for entry-level roles.
Management consulting is also highly regarded as one of the more prestigious careers to embark on after pursuing a finance degree. Management consultants usually have project-based work where they analyze certain situations their clients are facing and advise those clients on what business decisions they should make. Most of this advice comes from extensive financial analysis based on the client’s current situation, similar situations previous clients have faced and current market opportunities. This is a great career path for someone who is interested in making recommendations on business decisions but not necessarily being a part of the implementation of those decisions.
Investment management analysts often deal with the markets and managing their client’s assets. These opportunities could range from managing the assets of wealthy individuals (through private wealth management) to managing a company’s retirement plans, pension plans or even foundation plans (which is known as asset management). Analysts in these roles often act as the support role for more senior advisors, where their tasks could be researching different investment decisions, preparing pitch decks or formalizing performance reviews. This is a wonderful opportunity for someone who is very numbers-drive and passionate about helping clients reach their financial goals.
Corporate finance roles vary widely depending on the company and division you’re in. Frequently, corporate finance jobs deal with analyzing financial decisions that affect the company internally. For example, offering advice on whether the number of employees in a company should be increased or decreased, strategizing how to decrease a company’s operational costs or determining the return on investment (ROI) of certain proposed initiatives. This is a great role for someone interested in helping with the inner working of a company and contributing to the decision-making process.
When firms think about maximizing return (or increasing investment), they must do so while minimizing risk (or loss). This is where risk management teams come into play. They offer advice on maximizing returns by forecasting market risks, assessing probability of bad investment outcomes and using statistical analysis to ensure that the business side of the company is acting and implementing their strategy within reason. This role is a perfect fit for someone interested in statistics and analysis.
Next, learn more about this college major such as What is a Finance Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as How to Get a Mentor at Work.
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The financial services industry is a broad field with lots of career opportunities. If you’re a business or finance major, or just interested in exploring this field, you might be thinking about becoming a financial analyst. What is a financial analyst? It’s someone who carries out financial analyses and makes business recommendations based on these … Continue reading "How to Become a Financial Analyst"
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The financial services industry is a broad field with lots of career opportunities. If you’re a business or finance major, or just interested in exploring this field, you might be thinking about becoming a financial analyst. What is a financial analyst? It’s someone who carries out financial analyses and makes business recommendations based on these analyses. Although analysts typically work for banks or insurance companies, this role can be found in almost every industry so it’s a great way of combining a numbers-driven skill set with some of your other passions.
Here are the steps you need to take to become a financial analyst.
Your day-to-day activities as an analyst will vary greatly depending on what industry you choose to work in. For example, analysts working in investment banking will largely be reviewing financial statements and creating financial models while analysts working for an insurance company might be more focused on creating and analyzing budgets. By knowing what industry you want to work in, you’ll be able to get a better sense of what the position will look like and the unique challenges and benefits associated with that particular kind of role.
Pro Tip: Even within a particular industry, there are different kinds of analyst roles. For example, if you’re working as an analyst in investment banking, you could be working for a buy-side firm (where you’ll be doing research on stocks owned by the company) or for a sell-side firm (where you’ll be evaluating securities for a particular industry). In order to find a role that fits you, it’s important to know not only the specifics of the industry but also those of the firm you’ll be working for so be sure to do some extra research on any company you’re applying to.
Building your knowledge of the financial services industry is not necessarily difficult, but it will take some time. If you’re a business, finance or accounting major, you’re likely already taking classes that will be directly relevant to this industry but it’s important to supplement this knowledge with additional reading on sites like DealBook and Investopedia. This is especially important if you’re not currently majoring in a related discipline since it will give you a good overview of the industry and help you decide whether it’s something you want to pursue.
Pro Tip: If you’re not a business or finance major, don’t worry. You can still build up your knowledge base by taking some accounting or economics classes to supplement your education. This is a great way of learning more about the field while still primarily focusing on classes related to your major.
Doing an internship is important for several reasons such as building relevant skills and gaining professional experience. It’s also a great way to learn more about a particular industry and to get a sense of whether you want to continue working in that industry after graduation. Since analyst roles vary depending on the field you choose to work in, having hands-on experience of a particular role will go a long way towards helping you pick an industry that’s right for you.
Having a strong professional network is important in any field but it’s especially important in the financial services industry which relies heavily on networking throughout the recruitment process. To build a solid network that will serve you well throughout your career, it’s important to attend networking events, stay in touch with managers from your internships and to develop strong bonds with peers in your intern class.
Pro Tip: Another great way to build your professional network is by reaching out to alumni working in your field and setting up an informational interview. Most alumni are very happy to set time aside to have these meetings with students and recent grads from their schools and as an added bonus, you’re likely to find out about additional job opportunities.
Being a financial analyst can be as wonderful as it is challenging, giving you the opportunity to learn a lot very quickly and to gain a big-picture understanding of how businesses function. The best way to find out if being an analyst is right for you is by doing an internship and testing out the role first hand. And if you want to build some skills and confidence before applying for that internship, we recommend diving right in by looking at the quarterly earnings of several public companies and seeing how they’re performing. Even better? If you’re able to do so, we recommend putting aside a small amount of money and investing in some stocks. This will help you get your feet wet in the world of finance and it will also help you talk about investing like a pro.
Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as If You Could Invest in One Stock, Which Stock Would it Be?
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Management consulting is an exciting field with plenty of opportunities for consultants to develop effective business strategies and help clients thrive in their respective industries. If you’re interested in becoming a consultant, you may be wondering about the best way to approach the interview process. For example, what should you expect and how can you … Continue reading "Top Consulting Interview Questions and How to Answer Them"
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Management consulting is an exciting field with plenty of opportunities for consultants to develop effective business strategies and help clients thrive in their respective industries. If you’re interested in becoming a consultant, you may be wondering about the best way to approach the interview process. For example, what should you expect and how can you prepare?
First and foremost, it’s important to understand that the consulting interview process typically consists of two types of interviews: (1) Fit interviews (also called experience interviews), which focus on your skills, background and professional aspirations, and (2) case interviews, which focus on your ability to analyze and solve problems.
Here are the types of questions you can expect in each part of the interview and what you need to know to answer them successfully.
The fit interview focuses on your background, skill set and your interest in the role. A typical fit interview includes questions like, “Tell me about yourself” and “What are your strengths?” but also focuses on your leadership style and your interest in consulting. Some key questions you’re likely to encounter include:
Why are you interested in consulting?
This question is designed to test your knowledge of the industry and your interest in becoming a consultant. When an interviewer asks this, it’s because they want to know that you’re genuinely interested in consulting as a career path and that you’re committed to bringing value to the firm and to your clients. To answer this question effectively, focus on one or two aspects of consulting that appeal to you (for example, the opportunity to learn about various business models or to develop new marketing strategies) and explain why you find them appealing. In addition to talking about your interest in the industry, you should also talk about your skill set and why it makes you a good fit for the role. Since interviewers look for candidates who are able to solve challenging problems with creative solutions, being able to demonstrate your interest and your potential impact will go a long way towards impressing the interviewer.
Tell me about a time you displayed leadership.
One of the major skills required in consulting is leadership. This is because a large part of consulting involves working with a team to strategize, develop and implement solutions related to the problems businesses face. When preparing your answer to this question, it’s important to focus on a time when you demonstrated leadership and to highlight the outcome of that situation. For example, if you were responsible for managing a charity fundraising event for your sorority, you should outline the steps you took to organize the event and explain how those steps led to a successful outcome.
Why do you want to work for this firm?
This question is designed to test your knowledge of the consulting industry and your motivation for picking a specific firm. When answering this question, it’s important to highlight some of the key reasons for your interest in the firm you’re interviewing with. For example, if the firm is credited with pioneering a specific approach to marketing or revolutionizing a specific industry, mention this. You should also talk about the company’s values and how they align with your own. For example, if you have an entrepreneurial spirit and you want to work alongside others with the same drive, it’s important to highlight this in your answer. By demonstrating how your skills, interests and values align with the company you want to work for, you’re likely to impress the interviewer and get one step closer to landing the job.
Pro Tip: Doing your research on the firm you’re interviewing with is extremely important. You can do this by attending company info sessions on campus (if they’re offered) and by visiting the company’s website to learn more about their work and what they value. When preparing for your interview, focus on the aspects that really resonate with you and refer to those in your answers.
The case interview is the counterpart to the fit interview and it’s designed to test your problem-solving ability. During this part of the interview, you’re likely to encounter questions that focus on your ability to assess a situation and provide a structured, solution-focused answer. The types of case interview questions you’re likely to encounter include:
Market-sizing questions
Market-sizing questions (also known as guesstimate questions) are designed to challenge your ability to come up with reasonable assumptions and estimations in situations where you have limited information. Questions can include things like, “How many wheelchairs are purchased annually in the U.S.?” or “How many people wear green on any given day in New York City?” To answer market-sizing questions, it’s important to ask relevant follow-up questions to gather additional information. Once you have all of the facts related to the case, you should come up with an answer that shows that you’ve considered the different factors at play in determining the size of the market (e.g. groups of people who are likely to be wheelchair users, age demographics, etc.) and then deliver the answer in a structured way, explaining your thought process along the way.
Pro Tip: Treating each case as a presentation is a great way to ensure that you’re structuring your answer in a clear and engaging way. In order to do this, you should sketch out your approach on a sheet of paper, explaining the different factors, the assumptions your draw from them and your answer.
Segmentation questions
Segmentation questions typically follow on from market-sizing questions and are focused on testing your understanding of more detailed market segments. Going back to the wheelchair example in the previous case, a segmentation follow-up question could be, “What are the different segments of the wheelchair market in the U.S.?” To answer this question effectively, it’s important to once again ask the interviewer questions designed to further your understanding of the case. For example, you can ask whether you should consider manual and electric wheelchairs separately or whether different types of healthcare facilities would constitute different segments. Once you’ve gathered the data, come up with a structured answer focused on three different segments of the market (in this case, those segments could be hospitals, healthcare facilities and personal users). When explaining your answer, be sure to touch on each of these segments and to explain the thought process behind each one.
Data analysis questions
Analyzing and summarizing data is a big part of a consultant’s day-to-day tasks, and data analysis questions are designed to test your ability to do this effectively. These questions typically involve being presented with data and asked to identify key insights related to business growth or market size. In order come up with a great answer, it’s important to analyze the various aspects of the data you’re presented with and to identify unusual or unexpected trends such price changes or sharp increases or decreases in sales. Once you’ve identified these insights, lay them out for the interviewer as you would in a presentation, referring to the original data for emphasis.
Value proposition questions
Being able to determine the value of a business is an extremely important part of being a consultant and value proposition questions are designed to test your understanding of this concept. An example of a value proposition question might be: “The client is a restaurant in San Francisco. Their main customers are locals from the Bay area. What are some factors that those customers look for in a restaurant?” To answer this question effectively, it’s important to first identify the different factors at play (type of food, location, price, etc.) and then come up with an answer based on how each of those factors would affect what customers look for in a restaurant. When presenting your answer, be sure to lay out the different factors you’ve outlined in a structured way, while explaining how each one impacts the overall value proposition of the restaurant.
Although consulting interviews often involve several different types of questions, the key to doing well is always the same: practice. Work with classmates and friends to run through fit and case interview questions and come prepared with relevant answers to questions you’re likely to encounter. Most of all, try to relax and enjoy the interview process.
Working in management consulting is a wonderful opportunity to learn about various types of businesses and to help companies reach their goals. And although interviewing for a management consulting role might seem a bit intimidating at first, by knowing what to expect and practicing for each part of the interview, you’ll be able to prove that you’re a great fit for the role and that you would be an asset to the company.
Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For in a Company and find answers to common interview questions such as Tell Me About Yourself.
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One of the keys to becoming a management consultant is successfully navigating the interview process. This involves being able to talk about yourself and your experience during the fit (or experience) interview and also demonstrating your problem-solving abilities and analytical skills during the case interview. Although the case interview might seem a bit intimidating at … Continue reading "How to Prep for a Case Interview"
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One of the keys to becoming a management consultant is successfully navigating the interview process. This involves being able to talk about yourself and your experience during the fit (or experience) interview and also demonstrating your problem-solving abilities and analytical skills during the case interview. Although the case interview might seem a bit intimidating at first, with a good amount of practice and a structured approach, you can ace the questions and get one step closer to landing the job.
Here are some case study interview tips to help you prepare.
Case interviews consist of several questions designed to test your problem-solving abilities and your analytical skills. These questions come in three formats: 1) Creative questions such as, “What are the different segments of the wheelchair market in the United States?” 2) Market-sizing questions such as, “How big is the market for eyeglasses in the U.S. this year?” and 3) Analytical questions such as, “Given this data, synthesize and determine the best approach for entering the Indian market and doubling revenue of Company X.”
While there may be some people who have a natural ability to answer these types of questions, most people need to establish a framework for solving these sorts of problems. This is where having a structured approach comes in.
Here’s how to come up with your answer:
Frameworking: Lay out a logical path to the answer by analyzing each part of the question in turn and then looking at the question as a whole. You can use specific frameworks to do this (which you can find in prep books like Case in Point), but you should keep in mind that you need to be able to adapt these frameworks to the particular question you’re answering.
Data gathering: Ask questions that will give you a better understanding of the problem and use the answers to reframe your thinking. Once you’ve obtained some additional information, repeat it back to the interviewer to make sure that you didn’t miss anything. After all of the information has been presented and you’ve asked your follow-up questions, you can ask the interviewer a final catch-all question like, “Is there anything else I should know about?” This will give the interviewer a chance to offer you any remaining information before you begin your analysis.
Pro Tip: If you’re going to make an assumption during the data gathering process, you should be explicit and tell the interviewer the exact assumption you’re making. This will show them that you’re approaching the problem thoughtfully and filling in the gaps in a strategic way.
Analysis: Once you have your framework in place and you’ve gathered the necessary data, ask the interviewer for 30 seconds to analyze the information. Then, combine this information with your own assumptions about the problem to come up with your answer. Having sheets of paper in front of you and actually drawing out slides in front of the interviewer can be especially effective here since consulting relies heavily on presentations to deliver solutions to clients. Be sure to explain every step of your analysis as you go through it since this will give the interviewer a chance to step in if you make a mistake or go the wrong way.
Recommendation: Now take the output and turn it into something actionable that the client can use, ensuring that your insights are data-driven and your assumptions are explicitly stated. For example, if you’ve discovered that a client’s product does best with a millennial consumer base and millennials are much more likely to buy these sorts of products online, your recommendation could be that the client increase their eCommerce efforts, focusing specifically on promoting their products through Amazon and Facebook.
Delivery: The way you deliver the solution is as important as the solution itself. Combining an articulate, structured, confident approach with humility is key here since you need to be able to convince the client that your solution is both solid and data-driven, while also leaving room to make adjustments as needed.
Being able to solve problems quickly and consistently is all about practice. This is especially true because case interviews don’t test what you know, they test how you think. The most important skills to develop are mental agility and consistency, and practicing with others is the only want to ensure that you can develop these skills effectively. This is for two reasons: The first is that you’ll get feedback on different aspects of your problem-solving and communication skills and the second is that you’ll learn how to communicate your answers clearly to a broad range of people.
Analyzing case studies from a book will certainly go a long way towards preparing you for the interview process but to really train your brain to think analytically and creatively all the time, it’s important to start thinking about everyday issues in the same way you would a case study. To do this, it’s not necessarily important to create real-life scenarios that relate to specific types of questions (creative, analytical or otherwise) but to practice shaping your thoughts and decisions in a very structured way. It’s important to remember that practicing for the case interview is about training your brain to think of the world at large as a problem waiting to be solved.
By knowing what to expect from the interview process and coming up with a structured approach for analyzing case studies, you’ll be sure to navigate your case interview successfully and make a great impression on the interviewer.
Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as Are You Willing to Travel?
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Interviewing for a management consulting role can be a challenging and exciting process. If you’ve already read up on consulting interviews, then you know that they involve a two-part process consisting of a “fit” interview (also known as an experience interview) which focuses on your background and experience, and a case interview which focuses on … Continue reading "5 Common Case Interview Mistakes and How to Avoid Them"
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Interviewing for a management consulting role can be a challenging and exciting process. If you’ve already read up on consulting interviews, then you know that they involve a two-part process consisting of a “fit” interview (also known as an experience interview) which focuses on your background and experience, and a case interview which focuses on your ability to solve problems creatively and effectively. And if you’re preparing for the interview process, you might be wondering not only about what you should be doing but also about what NOT to do.
Here are some of the most common case interview mistakes and tips on how to avoid them.
In our technology-driven world, we usually rely on our laptops and phones to help us take notes and transmit information, but in a case interview it’s important to have pens, pencils and at least three blank sheets of paper available since you’ll be using these to map out your answers and present your solution to the interviewer. When preparing for the interview, be sure to pack a portfolio folder with spare copies of your resume (enough for each person you’ll be meeting with) a stack of blank white paper and several pens and pencils. This will help ensure that you’re able to map out your answers in a clear and impactful way.
Few things are as important in consulting as having a structured answer. This is because cases are essentially problems that need to be solved. To structure your answer effectively, it’s important to understand how to create a framework and then use that framework to develop a clear and direct solution to the problem. By thinking through the problem in a focused way, you’ll be able to deliver an answer that is much more likely to resonate with the interviewer and to help you land the job.
Although consulting is considered an industry where you always have to think on your feet, taking the time to analyze and solve a problem carefully is incredibly important during the case interview since it will increase your chances of delivering a great solution. How much time? We recommend 30 seconds. This will give you enough time to assess the case and start formulating a solution without making you seem unprepared or unable to think on your feet.
Pro Tip: Always ask the interviewer if it’s okay to take time to think and, if you’re going to do so, be specific about how much time you need. So if you ask for 30 seconds, be sure you only take 30 seconds though it’s okay to take less time than you asked for.
Although the case interview might seem like the more challenging part of the interview process, it’s important to remember that both parts are equally important and that preparing for each one is key to a successful outcome. The best way to do this is by researching some of the most commonly asked fit interview questions and practicing your responses with the same structured approach you use to practice case interviews.
Since interviewers use case studies to understand how you think, walking the interviewer through your thought process is incredibly important. In fact, even if you deliver a solid answer during the interview you’re unlikely to be successful unless the interviewer has a sense of exactly how you arrived at that answer.
Pro Tip: Talk through each point of your answer in a detailed way, offering the interviewer an overview of the solution before breaking it down into segments and explaining how each segment contributes to the whole. This process will not only make your delivery more effective, it will also help you slow down and think about the viability of the solution as you discuss it.
Although it’s not always possible to avoid mistakes during the consulting interview process, by knowing what to watch out for, you’ll be more likely to avoid common mistakes and to ensure a successful outcome.
Next, get more career tips for internships and entry-level jobs such as 10 Tips for the Perfect Cover Letter and find answers to common interview questions such as Are You Willing to Travel?
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When you’re looking at what to study in school, it’s extremely important to look at the larger skill sets you’ll need to not only complete a college major but thrive within that area of study. If you’re looking at a degree in accounting, there are three main skills you’ll need, and some may not be … Continue reading "What Types of Skills are Best for an Accounting Major?"
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When you’re looking at what to study in school, it’s extremely important to look at the larger skill sets you’ll need to not only complete a college major but thrive within that area of study.
If you’re looking at a degree in accounting, there are three main skills you’ll need, and some may not be what you thought.
Accounting is a number-heavy major that requires strength in areas like math and statistics. Being able to see and understand patterns in data and then find solutions is rooted in strong quantitative skills, so if these are areas you enjoy and are strong in, an accounting major may be up your alley. Many accounting programs require several years of different math and statistics classes, so be prepared to spend a lot of time learning those subjects.
Rarely do accountants deal with numbers in a vacuum, so the most successful accounting majors will be able to apply their math and statistics skills to solving complex problems that affect organizations on a high level.
Problem-solving doesn’t just happen in your math and statistics courses, either. Many accounting programs require students to take classes in economics, business and marketing, so you’ll have to be effective at taking the numbers and using them to your advantage across different academic disciplines.
There’s often a misconception that accounting majors spend all day crunching numbers, when in reality, they must also be able to communicate their findings to people from all different fields.
To be a successful accounting major, you must be able to communicate your process and findings through oral and written communication as effectively and efficiently as possible. You’ll often be asked to present projects and other findings to your professors and in front of groups of all sizes. The best accounting majors will graduate with the ability to communicate effectively to any audience.
Next, learn more about this college major such as Natural Sciences and get more career tips for internships and entry-level jobs such as Top 20 Entry-Level Job Questions and Answers.
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For ambitious college students who are interested in a challenging and exciting career, the choice often comes down to two industries: investment banking and management consulting. Why these industries? Beyond their high earning potential and their reputation as intriguing fields, the two share a number of traits such as the fact that they offer excellent … Continue reading "Investment Banking vs. Management Consulting: How to Decide"
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For ambitious college students who are interested in a challenging and exciting career, the choice often comes down to two industries: investment banking and management consulting. Why these industries? Beyond their high earning potential and their reputation as intriguing fields, the two share a number of traits such as the fact that they offer excellent exposure to different business models and a chance to learn about what makes companies profitable.
Here are some things to consider if you’re deciding between these two fields.
Investment banking generally begins with a summer internship followed by a two-year entry-level role as a financial analyst. For those who stay in banking, this is typically followed by another two to three years as an associate before moving up the ladder to VP and managing director. Similarly, most consultants start out in a business analyst role for their first two to three years before moving on to an associate or senior consultant role.
Although the career tracks for banking and consulting follow a similar path, it’s important to note that investment bankers are much more likely to do an internship before applying for an entry-level role. This is because banks do the bulk of their recruiting during internships. Consulting firms, on the other hand, don’t put quite as much emphasis on internships, though an internship is definitely recommended for anyone interested in pursuing a consulting career.
The skills needed for these industries are also quite similar though there are some notable differences. For example, although both industries rely on analytical, numbers-driven approaches to problem-solving, investment banking focuses on the financial side of business and therefore requires strong Excel skills and a solid understanding of financial modeling. Consulting, on the other hand, focuses on the operational aspects of business and requires strong PowerPoint skills as well as the ability to communicate effectively.
Pro Tip: Because of the huge overlap in skillsets, we recommend focusing less on your specific skills and more on your interests. For example, if you’re interested in the financial aspects of business, then banking is probably the industry for you. On the other hand, if you’re interested in the operational side of business, then consulting is most likely a better fit.
If there’s one thing consulting and banking have in common, it’s their reputation for long hours. In fact, both industries are known for having some of the hardest-working people around. So what do those hours really look like and which industry offers more of a work-life balance? It depends. Although investment banking is generally considered to have longer hours (with 75+ hour weeks being common), it typically involves very little travel. Consulting, on the other hand, generally has more reasonable hours (typically around 60 hours a week) but can involve as much as four days of weekly travel. When deciding between these industries, it’s important to determine your comfort level with traveling and also your willingness to trade shorter hours for less time at home.
Investment banking and consulting are both lucrative fields, but when it comes to earning potential (at least in the first decade), banking comes out on top. This is because entry-level salaries for management consultants typically start at $63,000 (including bonuses), whereas entry-level roles for bankers typically start at $100,000-$125,000 (including bonuses). Although significant salary increases are standard in both fields with each year of additional experience, it’s not until consultants and bankers reach partner/managing director levels that their salaries start to even out at the $500,000 and above mark.
With exciting opportunities for learning and advancement, investment banking and management consulting are both great career paths. The only way to know which one is right for you is by taking on an internship and experiencing these fields firsthand.
Next, get more career tips for internships and entry-level jobs such as How to Write a Resume That Stands Out and find answers to common interview questions such as Tell Me About Yourself.
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Investment banking is a popular field for recent graduates, particularly among business and finance majors. Although it’s definitely a competitive field, a lot of its appeal comes from the fact that it’s also a field with a lot of opportunities and a high earning potential. If you’ve already gotten a general idea of what investment … Continue reading "Why Investment Banking is a Great Field for Recent Graduates"
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Investment banking is a popular field for recent graduates, particularly among business and finance majors. Although it’s definitely a competitive field, a lot of its appeal comes from the fact that it’s also a field with a lot of opportunities and a high earning potential. If you’ve already gotten a general idea of what investment banking is and how you can become an investment banker, then you’re probably interested in what you can get out of it and how this can shape your career path in the long term.
Here are some of the reasons why investment banking is a great field for recent graduates.
Due to its fast-paced nature, investment banking offers a lot of opportunities for learning and skill building, particularly in the areas of business and finance. From the moment you start your first entry-level job (or internship) you’ll be exposed to a lot of information about financial trends and markets, as well as information about what makes businesses sustainable. Beyond that, you’ll also be able to learn soft skills like communication, self-confidence and the ability to handle critical feedback. These are skills that can take years to develop in other professional industries and learning them quickly means that you’re likely to advance much faster in your career as a result of having these experiences.
If you’ve done your research on investment banking, then you know that it’s a field with a very high earning potential. In fact, as an entry-level financial analyst, you’ll start off earning anywhere from $100,000-$125,000 (including bonuses) in your first year. After two years in a financial analyst role, your earning potential will go up to $150,000 to $250,000 and will increase significantly with each year of additional experience. By the time you become a vice president or managing director, you’ll be earning upwards of $650,000.
Although many investment bankers choose to stay in the industry and progress through the career track from financial analyst to managing director, other bankers decide to move into related areas of finance like private hedge funds or they choose to leave finance entirely to run or advise startups. Regardless of what you decide to do later on in your career, the skills and business savvy you develop as an investment banker will help you transition into almost any other professional industry. This is great news for entrepreneurs who are interested in running their own businesses but want to build up their knowledge and skill set first.
Having a strong professional network is incredibly important as you move through your career, and being able to build that network early on will serve you well for years to come. As an added bonus, because investment bankers often move into other fields as they advance in their careers, you’re likely to come across former colleagues no matter where you end up.
Starting an investment banking career as a recent graduate is a great way to develop general business knowledge and skills that can transfer to any other professional industry. So whether you’re a business major or a history major, there’s likely to be an entry-level opportunity that’s right for you.
Next, get more career tips for internships and entry-level jobs such as How to Get a Mentor at Work and find answers to common interview questions such as What Are Your Strengths?
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One of the best things about being a business major is that makes you a competitive candidate in almost any professional field. But with some many fields to choose from, how do you decide what career path to take? An internship is a great way to figure this out, while also gaining significant hands-on experience. … Continue reading "Types of Internships for Business Majors"
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One of the best things about being a business major is that makes you a competitive candidate in almost any professional field. But with some many fields to choose from, how do you decide what career path to take? An internship is a great way to figure this out, while also gaining significant hands-on experience.
Here are some of the most common internships for business majors:
If you’re interested in marketing and want to learn more about this field, a product marketing internship can offer you the chance to learn a lot about the field while also picking up some new skills. During this internship you’ll be learning the basics of marketing by gathering data on market trends, analyzing and interpreting product feedback and studying the marketing strategies of competitors. This is a great chance to learn how to market a product and to understand the challenges of selling a product in a competitive marketplace.
A sales and marketing internship is usually a role that you’ll encounter at smaller companies and startups where these roles are sometimes combined. This type of internship gives you experience with marketing but also focuses on selling a product directly to a consumer. From observing sales calls made by managers to preparing presentations for clients and assisting with new and ongoing campaigns, this internship will give you with insights on the ups and downs of a career in sales and marketing.
From project management to analysis of sales, there’s a lot to learn in a business management internship. Among other things, you’ll assist with developing tools, conducting analyses and discussing business strategy with the team. But your role doesn’t end there. In fact, because this type of internship relates to the broader needs of a business in general, you’ll be getting an overview of what’s involved in running a business and getting a real hands-on field for everything from finance to operations.
Whether as part of a marketing, human resources, management or accounting team, business consulting interns assist business consultants in gathering data or materials for analysis and recommendations. As a business consulting intern, you’ll be sharpening your problem-solving skills and knowledge of business models, while also making an impact to the organization.
Whether you’re a management consulting intern for a consulting firm or for a financial services organization, during this internship you’ll gain a deeper understanding of how to research, compile and present information. You’ll also assist in implementing changes to the project or team structure. This is a great internship for someone who is interested in going into management consulting after graduation.
As a business development intern, you’ll assist in market research and partnership development. You’ll also help to build business relationships with clients and partners and contribute to the overall growth of the organization. During this internship, you’ll learn about all the factors involved in building a successful business and get a feeling for how to run a business of your own.
Business majors are among the most sought-after candidates in any professional field. But with so many options to choose from, picking a career might seem a bit overwhelming. By taking on one or more of these internships during your time in college, you’ll be able to pick up some great skills and find a career path that’s just right for you.
Next, get more career tips for internships and entry-level jobs such as Ultimate Guide to Dealing with Multiple Internship Offers and find answers to common interview questions such as How to Answer: What Type of Environment Do You Prefer?.
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If you’re interested in supply chain management, then you know that it’s an exciting field with plenty of career opportunities. In fact, from manufacturing to data analysis, there are very few areas of business that supply chain management doesn’t touch upon. With so many roles and career paths, finding a position that matches your interests … Continue reading "Top 5 Careers in Supply Chain Management"
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If you’re interested in supply chain management, then you know that it’s an exciting field with plenty of career opportunities. In fact, from manufacturing to data analysis, there are very few areas of business that supply chain management doesn’t touch upon. With so many roles and career paths, finding a position that matches your interests and experience might seem a bit overwhelming. But with a little bit of research and a clear understanding of the field, it’s possible to find a role that will be a great fit for you.
Here are the top five careers in supply chain management.
Since supply chains begin with the process of manufacturing and end with getting the product into the hands of the consumer, manufacturing jobs are among the most important in the field. One of the most popular roles within manufacturing is a production manager, a position that oversees the manufacture of products in a plant. Among other duties, production managers are responsible for coordinating production schedules, determining how long the manufacturing process of a product will take and keeping track of the inventory of finished products. In addition to more senior roles like this one, manufacturing also has great entry-level opportunities such as that of a materials analyst who keeps track of inventory or a materials scheduler who coordinating materials with productions schedules.
Data management is another key component in supply chains and being able to analyze and understand this data helps supply chains work efficiently. “If you like playing with data, you could be a data analyst, data acquisition engineer, data manager, data administrator or statistician,” explains Dr. Cynthia Kalina-Kaminsky, the president of Process & Strategy Solutions and an expert on supply chains. In fact, according to Dr. Kalina-Kaminsky, data analysis and management is one of the most popular career options within supply chain management since all of the processes involved in serving consumers have to be data-driven to be effective.
Another supply chain career path with a lot of opportunities is procurement. Focusing primarily on identifying and purchasing the raw materials needed to create products, procurement is a key part of what keeps supply chains going. Among the entry-level opportunities in procurement are positions like procurement analyst and procurement officer, roles that focus on one specific aspect of purchasing. At the more senior level, there are purchasing managers who oversee the purchasing decisions for an entire organization.
Getting products into the hands of consumers is the main goal of a supply chain. And meeting that goal would not be possible without transportation. As a result, there are many exciting career opportunities related to transportation including entry-level roles like a transportation analyst or logistics analyst and more senior roles like being a transportation manager. Although there is certainly some variation in the responsibilities of these positions, they all have one primary focus: getting products from the factory to the consumer.
Last but not least is customer service. Always a crucial part of any interaction between a business and a consumer, customer service positions ensure that customers are satisfied with the products they receive. Like with other supply chain fields, there are many career opportunities within customer service including entry-level roles like being an account specialist at a logistics firm, working to coordinate product shipments and resolve customer issues. At the more senior level, customer service career opportunities include being a customer service manager and overseeing the satisfaction of a company’s entire client base.
Supply chains are an integral part the American economy and new supply chains and processes are being created every day. As a result, there are a lot of job opportunities available in each of the five major fields (and beyond). Not sure how to determine which opportunity is right for you? “Pick an area of supply chain that interests you and read up on it,” Dr. Kalina-Kaminsky advises. And once you’ve done that, consider taking on an internship to get a hands-on feel for what supply chain management really looks like.
Next, get more career tips for internships and entry-level jobs such as 7 Phone Interview Tips That Will Land You a Second Interview and find answers to common interview questions such as Why Do You Want to Work Here?
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If you’re interested in logistics and operations, chances are you’ve come across the concept of a supply chain. What is a supply chain? It’s a series of processes that takes a product from the manufacturing plant to the consumer. This can apply to anything from clothing to electronics. In order for supply chains to function … Continue reading "How to Start a Supply Chain Management Career"
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If you’re interested in logistics and operations, chances are you’ve come across the concept of a supply chain. What is a supply chain? It’s a series of processes that takes a product from the manufacturing plant to the consumer. This can apply to anything from clothing to electronics. In order for supply chains to function properly, they require management and operational support. To find out more about supply chain management and how to start a supply chain management career, we sat down with Dr. Cynthia Kalina-Kaminsky, the president of Process & Strategy Solutions.
Here’s what you need to know to start a career in supply chain management.
Because supply chains involve so many moving pieces, being able to focus in on one specific element of the supply chain is key to finding a position that will be a good fit for you. “Pick an area of supply chain that interests you and begin to read up on it,” Dr. Kalina-Kaminsky suggests. This will give a feel for that particular area, while also helping you to determine whether it’s something that you want to pursue.
Once you’ve narrowed down your focus, do some research on your chosen area. “Read blogs, take classes and engage in discussions in person as well as online,” Dr. Kalina-Kaminsky says. Getting a full picture of the work involved while also building your communication skills will go a long way towards making you a competitive candidate in the field.
Although knowing the ins and outs of the field you want to enter is a crucial part of starting a career in supply chain management, it’s also important to figure out your niche and work on carving out a position for yourself. “Dig to figure out what is valued,” Dr. Kalina-Kaminsky explains. “Figure out how you can fill a niche, and go for it.” By determining what gaps you can fill, you’ll be more likely to show potential employers that you’ve thought carefully about your chosen career and that you’re looking to add value to an organization.
Once you’ve figured out your niche, the next step is to demonstrate your value. This is one of the keys to getting hired in any industry but it’s especially important in an industry like supply chain which relies heavily on strategy. What’s the best way to demonstrate value? By showing that you have what it takes to get the job done. “Managers often hope to find those who can a) communicate with other professionals effectively, b) make decisions using data analysis, and c) understand the ‘big’ picture,” Dr. Kalina-Kaminsky explains. In fact, by being able to show that you have a clear understanding of the processes required to keep the supply chain functioning and suggesting ways that those processes can be tweaked to improve operations, you’ll be able to convince potential hiring managers that you can face challenges head-on and be a valuable asset to an organization.
Supply chain management is an exciting field with plenty of opportunities for recent grads who are interested in logistics and operations. And because of its broad scope, there are many areas that could fit your interests. In order to figure out if a supply chain management career is right for you, it’s important to find an area that interests you and to find a way to stand out from the crowd. By doing your research and demonstrating your value, you’ll be sure to impress potential employers and find a role that fits you.
Next, get more career tips for internships and entry-level jobs such as How Do I Get a Job in Another City or State? and find answers to common interview questions such as Tell Me About a Time You Made a Mistake.
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A degree in marketing opens up a lot of exciting career opportunities in fields like public relations, consulting and sales. In fact, because of the broad range of the skills you’ll develop as a marketing major, you’ll be able to add value to almost any industry, a great position to be in when it comes … Continue reading "Career Opportunities for Marketing Majors"
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A degree in marketing opens up a lot of exciting career opportunities in fields like public relations, consulting and sales. In fact, because of the broad range of the skills you’ll develop as a marketing major, you’ll be able to add value to almost any industry, a great position to be in when it comes to finding a career that’s right for you.
Some of the most common career fields for marketing majors include:
From designing marketing campaigns focused on boosting the public profile of a certain brand to crafting engaging social media posts that will resonate with an audience, a career in marketing will give you a chance to apply the skills you learned during your major while simultaneously developing your knowledge of media trends and marketing strategies. And because there are many different kinds of marketing—such as brand marketing, content marketing and product marketing—you’ll be able to specialize in an area that really interests you.
Public relations is another popular field for marketing majors. Focused on helping a company or individual develop their brand identity while also generating buzz around that brand, public relations is all about storytelling and it’s a wonderful opportunity to combine your knowledge of marketing with your sense of creativity.
Working in sales will give you the opportunity to engage with customers directly, offering them the solutions they need to solve a particular problem while also making the most of the skills you developed as part of your major. A great way to apply your marketing knowledge in a hands-on way, sales is a natural fit for marketing majors who enjoy a client-facing role.
From identifying a particular business problem to offering a creative solution, consulting offers marketing majors a chance to help companies approach their marketing challenges in an analytical and creative way. It’s also a wonderful opportunity to help clients create robust marketing campaigns that will increase their brand presence and their revenue.
Another possible career path for marketing majors is product management. This involves managing the lifecycle of a particular product and being involved in key areas of development and marketing. As a product manager, you’ll be responsible for everything from creating a roadmap for the product to designing a marketing plan and forecasting the outcome of those efforts.
Whether it’s exploring exciting opportunities within the marketing or public relations industries or helping consulting clients design effective marketing campaigns, being a marketing major can open a lot of different doors when it comes to your career. The best way to find your unique career path is to take on an internship and get a hands-on feel for a role that interests you.
Next, learn more about this college major such as What is a Marketing Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as 6 Ways to Impress Your New Boss.
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If you’ve recently read an article about upcoming fashion trends or revolutionary technology products, then you’ve probably already come across the concept of trend forecasting. A popular component of the media and marketing industries, trend forecasting (also known as trend analysis) is designed to identify upcoming trends across a variety of different lifestyle areas such … Continue reading "What is a Trend Forecaster?"
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If you’ve recently read an article about upcoming fashion trends or revolutionary technology products, then you’ve probably already come across the concept of trend forecasting. A popular component of the media and marketing industries, trend forecasting (also known as trend analysis) is designed to identify upcoming trends across a variety of different lifestyle areas such as fashion, technology and culture.
To find out more about trend forecasting and what it’s like to work in the field, we sat down with Sara Radin, a youth culture editor at WGSN, a trend forecasting company.
Although trend forecasting might seem a little bit like magic, it’s actually an analytical process that involves spotting patterns. In order to do this effectively, forecasters use consumer insights to predict what trends are most likely to have an impact on certain demographics. For Sara, who focuses on both fashion and culture trends, this means combining creativity and analysis to spot upcoming trends. Once she has an understanding of what those trends might be, Sara works with clients to develop strategies that will allow them to leverage those insights. “Our clients use us as a resource when they’re designing a fashion collection,” she explains, noting that the information her company provides helps clients optimize their products and develop their marketing strategies.
Being on the cutting edge of new trends and technologies is one of the most exciting aspects of starting a career in this field. In fact, it comes with the potential of being an influencer, particularly if you’re an editor like Sara who is creating content that shapes how others see trends. Beyond the ability to shape public opinion and help companies define their consumer strategies, one of the other exciting aspects of this role is the exposure to new places and experiences. “Travel is a really big part of my job,” Sara says. “This year alone, I’ve gone to Montreal and Detroit and now I’m going to San Francisco, London and Miami. I would say that the best part of my job is that I get to have experiences that not only enrich the company but also enrich me.” By traveling to different areas of the country and the world, Sara has developed a great perspective on what’s trending in different places and she’s able to use that perspective when making recommendations to her clients.
In our increasingly globalized world, trends come and go with lightning speed and staying ahead of them means that you’ll need to be knowledgeable about different trends and comfortable working in a constantly changing environment. Beyond the challenge of keeping up with the trends themselves, there are also other challenges such as those related to traveling extensively, working closely with a team and maintaining an unbiased and analytical perspective on what’s trending. For Sara, one of the biggest challenges is covering projects that are outside her key areas of interest. “A willingness to take one for the team and cover some things that may not be your passion is probably a big part of any job and I’m still grateful for those opportunities,” she says, emphasizing that those experiences add to her perspective while also making her a valuable asset to the company.
Trend forecasting is a great career option for those who are interested in staying ahead of the curve and passionate about helping others do the same. If you’re thinking about becoming a trend forecaster and want to learn more about the role, consider taking on an internship and getting some hands-on experience of what it’s like to work in this exciting field.
Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as What’s Your Dream Job?
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If you love figuring out what makes people tick and flexing your creative and analytical skills at the same time, then majoring in advertising could be perfect for you. At its simplest, advertising is about figuring out how to sell products and services to a specific demographic. You need to know who your audience is, … Continue reading "What is an Advertising Major and is it Right for Me?"
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If you love figuring out what makes people tick and flexing your creative and analytical skills at the same time, then majoring in advertising could be perfect for you. At its simplest, advertising is about figuring out how to sell products and services to a specific demographic. You need to know who your audience is, their likes and dislikes and what will stand out to them above the plethora of other ads out there. Because of this, advertising requires an interesting mix of creative and quantitative skills.
Here’s are some things to keep in mind if you’re considering an advertising major.
An advertising major blends creative fields like art and design with more quantitative subject areas like psychology. Your course work has both; you’ll take classes like advertising copywriting, graphic design, consumer behavior, advertising sales and advertising research.
If you’re still not sure if advertising is the way to go, here are some key questions to ask.
You might also be wondering how an advertising major differs from a marketing major. While both fall under most schools’ communications departments, they are typically treated as entirely different majors.
What’s the biggest difference? Marketing is about every part of the process of creating and selling a product, from how the product is designed to how it’s packaged, sold and improved for further promotion. Advertising, in contrast, focuses mainly on promotion.
Advertising majors can go into any number of fields within marketing and communications, including copywriting and product management. They can also be:
Advertising majors typically start off in the $35,000-$45,000 range after graduating from college, but people working in the field of advertising can make well over $160,000 once they’re in managerial and executive positions.
Next, learn more about this college major such as Architecture and get more career tips for internships and entry-level jobs such as How to Become a Confident Public Speaker.
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Advertising may seem like it’s all about creating amazing ads, but there’s a lot more than goes into it than that. What sorts of skills will you need if you want to succeed in your college’s advertising major? Here are the top six skills you need to have when embarking on this major. Communication skills … Continue reading "What Types of Skills Are Best for an Advertising Major?"
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Advertising may seem like it’s all about creating amazing ads, but there’s a lot more than goes into it than that. What sorts of skills will you need if you want to succeed in your college’s advertising major? Here are the top six skills you need to have when embarking on this major.
Above all, advertising is about being able to communicate thoughts, feelings and emotions to consumers through various mediums, whether that be a television commercial, a print ad in a magazine or a website banner ad.
In addition, you’ll also have to be able to present your thoughts and findings to peers, professors and potentially even clients while in college, so having a strong knack for pitching ideas and explaining your thought process to others is crucial to your success as an advertising major.
Do you have a knack for coming up with wacky ideas and finding outside-of-the-box ways to execute them? Advertising may be the perfect major for you. In your classes, you’ll be able to put your best ideas to the test, figuring out ways to take your concepts from brainstorm to full product.
If coming up with ideas on the spot and tweaking them accordingly is something that thrills you, studying advertising in college is a great option.
Because advertising is a mix of opinions and data, you’ll have to be able to take feedback from peers and professors alike when your idea needs to be tweaked or scrapped entirely. Advertising majors need to be able to run with any idea and also not get too fixated on a particular plan, as things change all the time.
Think advertising is all about making interesting or funny graphics? Think again! Advertising majors not only learn the ins and outs of psychology and design, but they also need to be able to understand how to analyze and interpret data.
For example, what does it mean if consumers are responding to a particular ad? How can that ad be made more effective? What does it mean if it isn’t effective? These are all key questions that need to be answered.
Since advertising relies heavily on the ability to capitalize on trends, it’s important for advertising majors to be on top of things that are trending in the industry and in the news. In addition to being interested in the types of ad campaigns and news stories that are most engaging, advertising majors also need to have an understanding of why certain things work when others don’t.
Advertising is all about solving two majors problems: First, what are you to convey to your audience, and how does that support or conflict with your audience’s desires? Second, how can you pivot your ideas depending on how your particular campaign is going?
Advertising majors spend a lot of time discussing and working on these two problems across the board, so if you love tackling challenge after challenge, it’s a great major for you to consider.
Next, learn more about this college major such as What is an Advertising Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as Tell Me About Yourself.
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Despite the fact that advertising falls under the umbrella of marketing, it’s actually an incredibly flexible major that can open up all sorts of career opportunities in a variety of fields. Even better? They don’t all necessarily have to have a marketing focus. Here are some of the many fields where you can use your … Continue reading "Career Opportunities for Advertising Majors"
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Despite the fact that advertising falls under the umbrella of marketing, it’s actually an incredibly flexible major that can open up all sorts of career opportunities in a variety of fields. Even better? They don’t all necessarily have to have a marketing focus.
Here are some of the many fields where you can use your advertising degree:
Since advertising is part of marketing, most advertising majors will end up in marketing-related roles once they get out into the workforce. Advertising majors can put their credentials to good use as account executives or media planners for a marketing agency, or they can work in more creative roles as art directors, copywriters or event planners. In fact, because of the substantial overlap between these two fields, advertising majors are able to fill almost all of the same roles as marketing majors.
Many advertising majors have found success working for political campaigns and other initiatives surrounding candidates, causes and policies. Knowing how to market a person or cause to a particular demographic is vital in the world of politics, and your expertise will be wildly important if you choose to enter this field.
Many of the skills you learn as an advertising major (figuring out what your audience wants and then designing and presenting a pitch that appeals to them through various platforms) can make you a dynamite member of any sales team. Whether you’re working as a sales representative, a sales operations team member or another role within this field, your advertising background will come in handy.
Public relations is in the same wheelhouse as advertising and marketing, so it’s a natural fit for advertising majors who want to get into the world of publicity. Career options in this field include becoming a PR strategist or account executive, developing and executing strategies to boost a brand’s public presence. Depending on the type of role you choose, you could be working either at an agency or in-house at a particular company.
If your advertising studies had a design component, you could find a successful career as a graphic designer or web designer. Your advertising background will also enable you to not only create beautiful designs but also understand the data and psychology behind why your work will resonate with a particular audience.
Next, learn more about this college major such as What is an Advertising Major and is it Right for Me? and get more career tips for internships and entry-level jobs such as 7 Phone Interview Tips That Will Land You a Second Interview.
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While accounting might seem like a straightforward major, there are many different types of accounting you can focus on. Below are four of the most common types of accounting internships, what each one entails and specific skills you might need for that particular internship. Corporate accounting intern Corporate interns work within a larger organization to … Continue reading "Types of Internships for Accounting Majors"
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While accounting might seem like a straightforward major, there are many different types of accounting you can focus on. Below are four of the most common types of accounting internships, what each one entails and specific skills you might need for that particular internship.
Corporate interns work within a larger organization to assist on a variety of financial tasks. In your role, you could be performing profit analysis, working on costing and pricing, preparing budget and forecasting documents, creating cash applications and collections, and preparing tax information, certificates and filings.
Like other accounting interns who deal with taxes, tax interns spend a lot of time on a client’s tax preparation and filings. One thing that sets tax interns apart from other accounting-based interns is that they work very independently. Because they spend a lot of time working alone, tax interns must be self-motivated and detail-oriented so that they feel confident when presenting their work to supervisors.
Audit interns work with a team to help with the planning, implementation and reporting of audits. Because these interns work with others within the auditing team and within an organization at large, it’s especially important to have strong interpersonal and connection skills.
Financial accounting interns may be assigned to do a variety of tasks depending on the size and scope of the company they work for. Responsibilities could be helping with creating and fact-checking an organization’s financial statements, working on tax documentation or auditing a company’s various departments and their budgets.
Whether you’re looking for a paid or unpaid internship, getting exposure to as many areas of the accounting field as possible is a great way to set yourself up for success after graduation.
Next, learn more about this college major such as Journalism and get more career tips for internships and entry-level jobs such as Should I Intern as a Senior?
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If you’re passionate about media trends and spend most of your time on Instagram, Snapchat and Facebook, you may be thinking about turning your love for social media into a career. The good news is that social media is one of the fastest-growing industries around and there are plenty of career opportunities available for those … Continue reading "What is a Social Media Manager?"
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If you’re passionate about media trends and spend most of your time on Instagram, Snapchat and Facebook, you may be thinking about turning your love for social media into a career. The good news is that social media is one of the fastest-growing industries around and there are plenty of career opportunities available for those who are passionate about working in this field. A few of the most popular social media jobs include being a digital strategist, a community manager or a social media manager. Although these roles have several things in common, such as understanding how to engage an audience and create positive buzz around a company, if you’re interested in fully developing and managing the voice of a brand, then becoming a social media manager is the role for you.
We recently sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to learn more about what it means to be a social manager and to get some tips on how to do it right.
A social media manager develops a company’s social media strategy and manages their social channels. This often includes Facebook, Instagram, Twitter, Snapchat, YouTube and Pinterest. In addition to being the voice of a brand, social media managers analyze the results of their campaigns by tracking engagement metrics such as likes, clicks and shares.
The primary responsibilities of social media managers include crafting engaging posts, analyzing campaign performance and communicating with people via the company’s social channels. For example, Juliette’s day-to-day responsibilities include making sure that the company voice is always consistent and that there is a strong community feel across all Birchbox’s social platforms. “I’m leading our entire social media strategy and figuring out how we can combine our marketing messages and make our community fall in love with us,” she explains. Working on those two things in tandem means always being aware of what users are looking for in a brand and being able to deliver that on all channels simultaneously.
Since social media relies heavily on timely, relevant content, staying on top trends can be challenging. It’s what Juliette describes as a “24/7” job because it requires you to know what’s trending on your channels (and in your industry) at all times. One of the other challenges social media managers face is understanding how to use metrics effectively and how to optimize campaigns based on those metrics. But if you’re afraid that these challenges make social media management overwhelming or boring, don’t be. Juliette’s favorite part of her work at Birchbox? “Playing and experimenting all the time,” she says.
As a rapidly growing and changing field, social media is a great career path for those who are excited to uncover new trends and capitalize on them. If this sounds like a job you’d be interesting in taking on, then becoming a social media manager might just be for you.
Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look for In an Internship and find answers to common interview questions such as Why Do You Want to Work Here?
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If you’re a marketing or advertising major you’re likely thinking about your career path after graduation. To find out more about what it’s like to work in advertising, we visited the New York offices of McCann Worldgroup, one of the oldest and largest advertising agencies in the world and talked to Cristina Pansolini, one of … Continue reading "How to Get Into Advertising"
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If you’re a marketing or advertising major you’re likely thinking about your career path after graduation. To find out more about what it’s like to work in advertising, we visited the New York offices of McCann Worldgroup, one of the oldest and largest advertising agencies in the world and talked to Cristina Pansolini, one of the agency’s brand strategists. During our chat, Cristina shared her insights about the advertising world and offered some helpful tips for how students and recent grads can get started in the industry.
Here are some of the things you need to know about working in advertising.
“All the ads and commercials you see have an advertising agency behind them,” Cristina explains.“The agency basically helps a brand decide how they want to look to consumers out in the world.” From brainstorming ideas to implementing campaigns, ad agencies are responsible for helping brands discover their unique value and put their best foot forward with consumers.
According to Cristina, there are three main client-facing positions: account executives, brand strategists and creatives. Account executives are responsible for managing the day-to-day relationships with clients, including making sure that timelines and budgets are adhered to and that clients are happy with the results of their campaigns. Brand strategists like Cristina also interact with clients and they’re responsible for helping brands determine how they want to represent themselves to customers. “I help determine the strategy for brands to come to life,” Cristina explains, emphasizing that the process is all about taking ideas and executing them in an engaging, effective way. Lastly, there are creatives, the people responsible for writing engaging copy and designing graphics to capture a brand’s look and feel. Although each of these positions plays a unique role in how campaigns come to life, the interaction between them is what allows agencies to consistently deliver effective, creative solutions to their clients.
“It’s pretty casual,” Cristina explains, emphasizing that working at an ad agency is definitely not as fast-paced or exciting as a show like “Mad Men” makes it out to be. “There are definitely no suits and ties though a lot of people care about fashion and are trendy.” As far of the atmosphere of the office goes, that’s pretty fun and casual too. “Socializing is definitely big. We have a ping-pong table and a pool table. And it’s definitely very young. Even the older employees have a young spirit,” she says.
According to Cristina, most advertising executives land their jobs by going the internship route. “I would say that 90% of the people who work here got in through an internship,” she says. The key is to find a good internship and then capitalize on the opportunity by working hard and going the extra mile.
Pro Tip: Timing is also important. Ad agencies like McCann recruit full-time employees from their crop of summer interns and they make sure to hire interns who are recent graduates. “It’s kind of a trail run and they’ll be able to determine if they’re going to hire you by the end of the summer,” Cristina explains. Her advice: Take your internship seriously and make the most of every moment you have there.
Working in advertising is an exciting chance to come up with creative ways for companies to connect with consumers. It’s also an opportunity to work as part of a dynamic team like the one at McCann. If you think a job in advertising might be for you, take Cristina’s advice and test it out by applying for relevant internships in the field. And who knows? One of them might just get you your dream job after graduation.
Next, get more career tips for internships and entry-level jobs such as How to Write a Resume That Stands Out and find answers to common interview questions such as What Gets You Up in the Morning?
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If you spend hours crafting your Snapchat story and have an interest in capitalizing on media trends, becoming a social media manager might be the job for you. What is a social media manager? It’s a role that allows you to be the voice of a company on social media, building the brand and the … Continue reading "How to Become a Social Media Manager"
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If you spend hours crafting your Snapchat story and have an interest in capitalizing on media trends, becoming a social media manager might be the job for you. What is a social media manager? It’s a role that allows you to be the voice of a company on social media, building the brand and the personality of the organization. Sound good? Before you start looking for a social media internship or entry-level job, here’s what you need to know about working in this industry.
A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies.
According to Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, the role is “the perfect combination of storytelling and analytics.” Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.
Social media management requires creativity and an analytical brain. The type of person who does best in this role possesses the following skills.
Communication
Crafting engaging posts is a key part of this role. This means writing copy that resonates in the brand voice and adapting that copy to fit different platforms. Whether it’s a tweet or a Facebook post, your writing should appeal to as many users as possible.
Creativity
Being creative and taking chances is also important. “There is a ton of room for experimentation in social media. The key to being successful is trying anything and everything and understanding what sticks,” Juliette explains. This means brainstorming new strategies and testing them out to find the ones with the highest impact.
Analysis
Social media managers also have to be analytical. “You have to understand metrics and be able to see what’s working and what’s not,” Juliette says. This is because social media relies heavily on analytics in order to test different ideas and find the best ways of communicating with users. You’ll also need to have experience with programs like Microsoft Excel and Google Sheets to record and analyze the metrics provided by each of the channels you manage.
Customer Service
Last but not least, social media managers have to be well-versed in customer service. Social media platforms are often the first point of contact for many customers of big brands like Birchbox, so finding ways to address problems and highlight successes is one of the key parts of this role.
Pro Tip: Graphic design is another key skill for social media managers and knowing your way around Photoshop and Canva will make you stand out from the pack. If your design skills could use some help, try taking a free online class at places like Khan Academy or Open Learning.
One of the key steps to landing a job in social media is to build your own social media brand. “Having your own social media presence is really important,” Juliette explains. This is something she looks for when hiring new members of her team at Birchbox. Your social accounts will serve as your digital portfolio, showcasing your creativity and communication skills for potential employers. To build your social media brand effectively, make your accounts public and make your voice a mix of professional and fun. Above all, be authentic. This is one of the key tenets of social media and something that companies strive to do when developing and maintaining their brand voice.
Once you’ve established a social media presence, offer to help businesses with their social media accounts. Start small and focus on building a portfolio and tracking success by measuring engagement and growth across platforms. After you have some experience under your belt (and some impressive numbers to share) apply for paid and unpaid internships or freelance projects within the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether a social media job is a good fit for you.
Next, get more career tips for internships and entry-level jobs such as How to Answer Top Interview Questions and find answers to common interview questions such as What Gets You Up in the Morning?.
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If you’re an advertising major or a “Mad Men” fan, you may be wondering what it’s like to work at an ad agency. To find out, we visited the New York offices of McCann Worldgroup, one of the largest and most established advertising agencies in the world. While there, we sat down with Brand Strategist … Continue reading "What is it Like to Work at an Ad Agency?"
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If you’re an advertising major or a “Mad Men” fan, you may be wondering what it’s like to work at an ad agency. To find out, we visited the New York offices of McCann Worldgroup, one of the largest and most established advertising agencies in the world. While there, we sat down with Brand Strategist Cristina Pansolini to find out what an ad agency does and talk about some of the most common facts and myths of advertising.
Here’s what it’s really like to work at an ad agency.
According to Cristina, there’s definitely some truth to the “Mad Men” representation of the industry. “I would say the socialization is pretty accurate. Everyone’s hanging out all the time and there’s definitely a creative, fun vibe like there is on the show,” she says. This vibe helps the team come together to brainstorm and develop innovative campaigns for their clients. For a big agency like McCann, this means working on campaigns for clients of all sizes including corporations, startups and everything in between.
Because each campaign is different, it’s important to distinguish the type of campaign you want to create before you can identify the timeline for implementation. Cristina explains that “A brand campaign (which is related to what the brand stands for) can take six months from start to finish.” This includes everything from establishing the look and feel of the brand to creating ads designed to increase the brand’s presence. Product and social campaigns however, are faster to develop. “A product campaign, which is a focus on something specific the brand sells, that can take three to four months to launch, and social campaigns can take anywhere from a week to three weeks,” Cristina says.
Brainstorming is one of the key parts of advertising and finding ways to do it effectively is really important. According to Cristina, a lot of what makes brainstorming such a fun process at McCann is the layout of the office itself. “We have whiteboards and corkboards across most of the walls and most of the meeting rooms. If inspiration strikes, we just start writing down ideas,” she explains. This makes the process a collaborative one and ensures that brand strategists and account executives are able to work through ideas and presentations as a team, coming up with the best possible solution for each client.
One of the challenges of working for an ad agency is balancing multiple accounts at once while ensuring that senior leadership is happy with the results. “Most people work on two to three brands, depending on the size,” Cristina explains. Delivering successful campaigns is all about listening to what the client needs and being able to offer them solutions that will help them put their best foot forward with consumers. Although this may sound challenging, Cristina emphasizes that it’s been a great learning experience and one that has helped her learn the ins and out of the advertising industry very quickly.
Working for an ad agency definitely has some glamorous perks but it’s also a great place to develop new skills and take on interesting challenges. If you think an ad agency job might be right for you, be sure to test it out by applying for paid and unpaid internships in the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether an advertising job is a good fit for you. And who knows? You might just land a job at a great agency like McCann.
Next, get more career tips for internships and entry-level jobs such as What is a Chronological Resume? and find answers to common interview questions such as If I Asked Your Friends to Describe You, What Would They Say?
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Few things have had as big of an impact on business in recent years as the concept of trend forecasting. With its ability to analyze fashion, technology and cultural trends, this key area of the media and marketing industries is dedicated to spotting patterns in consumer behavior and leveraging those insights to help brands connect … Continue reading "How to Become a Trend Forecaster"
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Few things have had as big of an impact on business in recent years as the concept of trend forecasting. With its ability to analyze fashion, technology and cultural trends, this key area of the media and marketing industries is dedicated to spotting patterns in consumer behavior and leveraging those insights to help brands connect with their audiences. To find out more about the ins and outs of trend forecasting and get advice on how to land a job in the field, we sat down with Sara Radin, a youth culture editor at WGSN, a trend forecasting company.
A trend forecaster is responsible for identifying new trends and predicting how those trends will shape a certain industry. Usually based at a trend forecasting agency such as WGSN, trend forecasters are responsible for analyzing consumer data and coming up with recommendations based those insights. They also often travel to different cities across the country and around the world to spot new trends and get a sense of the broader impact of a product or idea.
Equal parts creative and analytical, trend forecasting relies on data analysis to uncover consumer patterns and then synthesizes those findings into reports. For some trend forecasters, like Sara, the reports take the form of articles that her clients can use to adjust their strategies when marketing to specific audiences. “Our clients use our guides as a resource for inspiration and research when designing a fashion collection,” she explains, emphasizing that the information they glean from her content allows clients to make informed decisions about their work.
Since trend forecasting is both an analytical and a creative process, having a broad skill set is important for anyone interested in working in this field. Some of the most common skills for trend forecasters are:
Analytical skills
Being able to analyze trends is a key part of this role and having strong analytical skills is the best way to ensure that you’re successful in this position.
Creativity
In addition to strong analytical skills, trend forecasting also requires a sense of creativity. This is because you’ll need to be able to think outside the box when predicting the next big thing.
Knowledge of one or more industries
Since most trend forecasters are focused on multiple industries, being an expert on those industries is an incredibly important part of this role. The best way to get this knowledge is by doing your research on a particular industry and finding out what trends are currently showing up in news coverage and on social media.
Media savvy
Media savviness is a key component of any media or marketing role and it’s especially important when it comes to this field. This is because so many trends are shaped through the use of traditional and social media, so knowing how to spot those patterns in media coverage is a crucial part of staying ahead of the game.
Since trend forecasting is a fairly new field, there aren’t really any long-established strategies for getting involved in the industry. However, doing a media or marketing internship can go a long way toward helping you develop some of the key skills required for the role. Beyond that, it’s about the projects and research you pursue on your own. “There are ways to get experience in the role, even if it isn’t part of your major,” says Sara, explaining that they key is to identify your passions and find a way to make marketable. For example, if you’re interested in fashion and have your own fashion blog, you can use your content as a portfolio when applying for a trend forecasting position. This will show employers that you’re already a player in the field and that you’re knowledgeable and passionate about sharing your insights with others.
For those who are interested in staying on top of the latest trends, trend forecasting can be an exciting and challenging career path. If you want to learn more about this role, we recommend taking on an internship and getting some valuable hands-on experience in a trend forecasting role.
Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as Are You Willing to Travel?
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If you’ve been studying marketing or advertising throughout your time in college, you likely already know a bit about the important role that ad sales plays in the digital media landscape. Even if you don’t, you might be interested in working for a great digital platform and are curious about how you can get your … Continue reading "How to Get an Ad Sales Job"
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If you’ve been studying marketing or advertising throughout your time in college, you likely already know a bit about the important role that ad sales plays in the digital media landscape. Even if you don’t, you might be interested in working for a great digital platform and are curious about how you can get your foot in the door.
To find out the ins and outs of advertising sales, we filmed a video interview with Snapchat Creative Strategist Sam Goodman and got some great advice on how recent grads can get started in the industry.
“There are a lot of different ways that you can be involved in ad sales. You can be involved in advertising on the brand side, at an agency, or for a publisher or platform,” Sam explains. In fact, because ad sales involves selling advertising space on websites and social media platforms, it’s one of the most integral parts of the digital media industry and a key entry point for those interested in working in a dynamic and innovative field.
Getting started in ad sales without experience might seem intimidating at first, but it really doesn’t need to be. According to Sam, the key is being persistent. “If you’re passionate about it, that will show in any interview,” he says, emphasizing that you can learn a lot from reading trade publications like Ad Age and Digiday while you’re still in college.
Pro Tip: Sam also suggests doing internships and taking on brand ambassador roles to advertise local and national businesses on your campus. This will give you a great sense of what it means to represent a brand and help you build your knowledge base so that you can land a full-time position.
“Planners tend to be good entry-level points, both on the publishing side and on the agency side,” Sam says. And the great news is that these roles are among the most popular in the field, meaning that there are plenty of opportunities for you to find a position right out of college.
If you really want to learn a lot as quickly as possible, Sam recommends going the agency route. “You’re going to get a good understanding of everything, both working with a brand and working with a publisher. From there you can jump off and figure out what it is that works best for your skill set,” he says.
Although there is a lot of competition in ad sales, Sam emphasizes that it’s definitely possible to stand out from the pack. The key is going the extra mile. “It can be as simple as sending a handwritten thank you note. You’d be amazed how far those go,” he says, explaining that it shows a level of dedication most people don’t have.
The real secret however, is getting creative. “You can find unique ways to use the platform that you’re applying to,” Sam explains. “At Snapchat, we recently had an interviewee drop a thank you geofilter over the office the day after interviewing.” Needless to say, the candidate made a great impression by not only going above and beyond what was expected, but by also showing that she understood the platform and how to use it effectively.
Although ad sales has its own unique characteristics and challenges, there’s one piece of career advice that definitely applies to all students and recent grads: Don’t waste your time. “College is a unique point in our lives where we have resources available and time available to do a number of things,” Sam explains. “Try to find something you’re passionate about, experiment a little bit and make sure that you take advantage of your time on campus.”
As a rapidly growing part of digital media, ad sales offers fantastic opportunities to build your skill set while also learning more about an innovative industry. The key to landing an ad sales job, especially at a great platform like Snapchat, is to learn as much as possible about advertising while also representing your skills and experience effectively in an interview. And above all, don’t be afraid to get creative. This will help you stand out to employers and be at the top of their minds when they’re ready to make an offer.
Next, get more career tips for internships and entry-level jobs such as The Ultimate Guide to Interviewing for an Ad Sales Job and find answers to common interview questions such as Are You Willing to Travel?
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If you’re thinking of becoming a social media manager, you might be wondering what your daily schedule will look like. Will you be spending all day posting on Facebook and Instagram? How much time will you need to dedicate to analytics and reporting? To help you understand the day-to-day experience of working in social media, … Continue reading "What Does a Day in the Life of a Social Media Manager Look Like?"
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If you’re thinking of becoming a social media manager, you might be wondering what your daily schedule will look like. Will you be spending all day posting on Facebook and Instagram? How much time will you need to dedicate to analytics and reporting? To help you understand the day-to-day experience of working in social media, we decided to break down the tasks social media managers tackle each day, focusing on both the more popular parts of the job and some you might not know too much about.
Here’s what the schedule of a social media manager looks like:
Since social media runs on a 24-hour cycle, it’s important for social media managers to be aware of what’s going on with their channels at all times and to be on top of current news trends. “A lot of people think I’m just painting my nails and Snapchatting all day, but there’s so much more to it than that,” explains Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox.
Checking channels
For most social media managers, the day begins with a quick check on what’s going on with all of the company’s social channels. If there are any questions or comments that require immediate responses, these are typically taken care of first thing in the morning.
Scanning news sites
Once all of the company’s channels have been checked and questions answered, social media managers normally scan news sites for breaking news stories or trending topics related to the specific industry the company is a part of.
Creating social posts
Having a handle on the day’s news is especially useful for crafting engaging posts, which is the next item on the agenda and usually wraps up a social media manager’s morning. Although this part of the day usually only takes 2-3 hours it’s one of the most important because this is the part that the brand’s community actually sees.
With social posts out of the way, social media managers generally spend the afternoon analyzing campaign performance and developing new strategies and campaigns.
Analyzing campaign performance
Tracking campaign performance is one of the keys to ensuring successful outcomes. In order to get a sense of how these campaigns are performing, social media managers use a mix of different analytics tools designed to measure engagement such as likes, shares and clicks. In turn, these factors correlate to website traffic and customer acquisition which directly affect a company’s revenue.
Planning
Strategizing and planning are two of the key areas of any social media job and something that social media managers always focus on. This part of the day generally includes creating content for current social media campaigns or planning out new strategies to test on both existing and emerging platforms.
Meetings
Another key part of a social media manager’s day, and one that often goes hand in hand with planning, is attending meetings. These meetings are generally focused on ensuring that the company’s messages are consistent across all of its channels and that the social media strategy takes into account things like new product launches and company news.
As an innovative and fast-growing industry, social media offers great opportunities to represent a brand. In order to do that well, “It’s important to be able to wear many different hats and be really scrappy,” Juliette explains. By having a clear idea of what to expect in the role, you’ll be able to position yourself to land a job at a great brand like Birchbox. And when you’re ready to prepare for the interview, we have some great interview advice to help you put your best foot forward.
Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?
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Whether you’ve studied advertising throughout your time in college or it’s a field that you’ve recently discovered, if you’re trying to get involved in ad sales you may be looking for advice on how to nail your interview. We recently sat down with Snapchat Creative Strategist Sam Goodman to film a mock interview and get … Continue reading "The Ultimate Guide to Interviewing for an Ad Sales Job"
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Whether you’ve studied advertising throughout your time in college or it’s a field that you’ve recently discovered, if you’re trying to get involved in ad sales you may be looking for advice on how to nail your interview. We recently sat down with Snapchat Creative Strategist Sam Goodman to film a mock interview and get the inside scoop on impressing hiring managers and ensuring that you come across as knowledgeable and confident during your interview.
Here are his top tips for what to do in an ad sales interview.
“In any interview situation and especially in ad sales, it can be nerve-wracking to figure out what to wear,” Sam explains. However, it doesn’t have to be that way. “It’s totally normal to email the recruiter and ask them what the dress code for the office is and then get a feel from there,” he assures us. One key thing to note is that ad sales is a casual environment so wearing a suit will automatically make you stand out (and not in a good way). Instead, focus on wearing something that fits into the business casual category such as slacks and a button-down shirt for men or nice pants and a blouse for women.
The second key thing Sam suggests is keeping your resume to one page. “I recommend optimizing the experience you have towards the interview you’re going in for and keeping it within a page maximum,” he says. This is especially important for recent grads who don’t often have significant professional experience. By keeping your resume short and focused, you’ll be helping hiring managers see both your skills and your potential.
Being able to give a concise description of your background is a great way to engage the interviewer and give them a sense of who you are both personally and professionally. In addition to telling the hiring manager where you’re from and what you’re studying in school, be sure to offer solid examples and to focus on facts that relate to the industry or to your previous academic and internship experiences.
Few things are as important during an interview as being able to relate your experiences back to the position you’re interviewing for. This important for two reasons: 1) It lets hiring managers know that you understand the role and have a good sense of how your skills will match the company’s needs 2) It shows that you’re engaged in the interview process and able to talk about your experience in a relevant, articulate way.
Asking clarifying questions is another key factor of a successful interview. These types of questions will help you understand exactly what the interviewer is asking and to give answers that will resonate with them. Although asking clarifying questions might seem a bit intimidating, you shouldn’t be afraid to do it. In fact, hiring managers really appreciate it when you clarify the question because it shows that you care about answering the question well.
Whether you’re working for an agency or a publisher, one of the main day-to-day challenges of ad sales is being able to manage lots of competing needs and personalities. This is something that Sam asks about when interviewing candidates at Snapchat and a skill he emphasizes as being key to any ad sales job.
Passion is important for any position, especially a client-facing one where you’ll be serving as the face of the brand. A great way to show this passion is by giving specific examples of things you’ve done to turn one of your visions into a reality. For example, have you developed a specific program at your school to benefit students or led your sorority in fundraising for a charity? This is the time to mention that.
Repeating the question back is a great way to buy yourself some time during an interview, particularly if you encounter a question you weren’t prepared to answer. Added bonus: Framing the question clearly in your mind will help you come up with a more targeted, focused answer.
Showing sincere excitement about a company is a great way to demonstrate your enthusiasm for a position and to show that you’re a cultural fit for the role. “Whether you’re interviewing at a brand, an agency or at a publisher, make sure you understand how it works so that you can speak confidently,” Sam advises. This will ensure that your passion shines through and that the interviewer knows how excited you are about the role.
Doing your research is key when interviewing for any position but it’s especially important for something like ad sales where you’ll likely be asked about specific ads that you think are working well. “If you’re interviewing for an advertising role at any company, you should really be doing a lot of research on the app to take note of advertising,” Sam explains. Another key piece of advice: “You should make note of going into each part of the app and trying to identify advertisements that you can speak to as examples.”
If you’re asked to give an example of a company that is doing great things in the digital space, focus on one that is developing innovative campaigns while also building a strong community around their brand.
Pro Tip: Although you may be tempted to offer the brand you’re interviewing with as an example, don’t. This will come across as insincere and also show that you’re not fully up to speed on what’s going on in the digital landscape.
Being yourself is key in any interaction with a potential co-worker or manager, but it’s especially important during your interview where you’re trying to assess whether the role will be a good fit for you. On the interviewer side, Sam emphasizes that when he interviews candidates for Snapchat, he wants to make sure that he looks for people who will be a good fit for the company culture as well as for the role. “You want to check that this person is going to fit well on your team, that they’re going to meld into the culture nicely,” he explains.
“Anytime you go into any interview, and especially in advertising, it’s super important to come prepared with a few questions,” Sam says. “Whether it’s about what the daily role will look like or what the interviewer thinks of his or her current role, you need to have a few questions to prompt further conversation and to show that you’re engaged.” When preparing your questions, think about what you’d most like to know about the position or the company and lead with that.
Pro Tip: If you really want to end the interview on a high note, ask the hiring manager about their best moment at the company. This is a great way to get them to reflect on what they love about their job and a perfect way to wrap up the interview.
“Thank you notes are probably one of the most key pieces of follow-up to any interview,” Sam says. In fact, thank you notes are a great way to remind hiring managers about your good qualities and to let them know that you appreciate their time. Best of all, thank you notes will make you stand out. “A lot of interviewers and a lot of hiring managers especially focus a lot on the thank you note,” Sam emphasizes. So be sure to send one as soon as possible, preferably the same day.
Interviewing for a position in ad sales is a great way to test out the waters and see whether a career in advertising would be a good fit for you. Although it may seem a bit intimidating at first, by doing your research, knowing what other brands are doing and being confident in your answers, you’ll be sure to nail your interview and maybe even land a job at a great company like Snapchat. One final piece of advice from Sam: Be yourself. “Because that’s who you are and that’s what sets you apart in any interview.”
Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as Why Do you Want to Leave Your Current Job Or Internship?
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If you’ve already found out tips on how to become a social media manager from Birchbox’s Juliette Dallas-Feeney, you know that working with social media involves more than just a knack for posting funny memes. It also requires an understanding of the social media landscape and an analytical mind. Whether you’re applying for a paid or unpaid … Continue reading "Common Tools for Social Media Managers"
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If you’ve already found out tips on how to become a social media manager from Birchbox’s Juliette Dallas-Feeney, you know that working with social media involves more than just a knack for posting funny memes. It also requires an understanding of the social media landscape and an analytical mind. Whether you’re applying for a paid or unpaid internship or an entry-level job, there are several tools that can help you measure stats accurately and consistently in the fast-moving world of social media. These tools can also help you maximize engagement across different channels and get the best results for your campaigns.
If you’re thinking about applying for a social media role, familiarizing yourself with these tools will help you demonstrate knowledge of the field during the interview.
Here are some of the most common tools you’ll need when entering this field.
One of the best and easiest ways to track the performance of your social campaigns is Google Analytics. This free analytics service is easy to integrate into any website and offers comprehensive reporting for website traffic, including audience insights and geographic breakdowns of where your traffic is coming from.
Why it’s important: Social media managers use Google Analytics to keep track of which pieces of content are performing well on various social channels and how those channels are driving traffic to their websites. The service (which has a paid component with even more in-depth insights) is one the best ways to stay up-to-date on how your site and social media accounts are performing, making it easy to test different strategies and track results.
One of the most established tools for social media management, Hootsuite makes it easy to create, schedule and track social posts across different platforms. Hootsuite is most commonly used with Facebook, Twitter, Instagram and LinkedIn although it has the ability to connect with a total of 35 social networks. This makes it a one-stop shop for social media management, letting you manage all of your accounts in one place.
Why it’s important: Hootsuite allows you to schedule and analyze your social posts as well as create custom reports that you can use to track campaign performance. In addition to making it easy to see all of your social accounts in one place, the tool also acts a social-listening device, offering you real-time information on trending topics that you can leverage to boost engagement.
A great tool for any social media manager, Facebook Insights makes it easy to measure things like reach, engagement, clicks and shares. The interface also lets you generate reports for individual time periods so that you can get an accurate idea of trends for a specific month or quarter. As an added bonus, Insights shows you pages similar to yours, making it easy to capitalize on new social trends in your specific field.
Why it’s important: Since Facebook is the single-highest traffic driver for websites across almost every industry, social media managers rely on Facebook insights to understand how audiences are engaging with their content and create strategies for maximizing the impact of their campaigns.
Facebook Ads Manager is one of the most important tools in any social media manager’s toolbox. This service makes it easy to create, run and track ads on Facebook, ensuring maximum engagement with your target audience.
Why it’s important: Social media managers use Facebook Ads Manager to increase engagement and boost traffic to the company’s website. This can be done by boosting existing posts or creating sponsored ones to engage new users and increase visibility. Best of all, Facebook offers tools to manage spending and track ad performance.
Like Hootsuite, Buffer is a social media tool that allows you to schedule, publish and analyze posts on multiple social platforms at once. Another freemium service (that offers additional services for a premium fee), this is a wonderful alternative to Hootsuite, offering increased flexibility with scheduling and the ability to manage your social channels from one place. Buffer also has an innovative creative tool that lets you turn quotes into images, driving more engagement to your posts.
Why it’s important: Every expert has their preferred tools and some social media managers prefer Buffer’s interface and analytics tracking platform to the one offered by Hootsuite. The only way to know which one is right for you is to try both and see what fits your needs.
Pro Tip: Since different companies use different scheduling and tracking tools, having in-depth knowledge of several social media management services is likely to impress hiring managers and get you noticed as a serious candidate.
While Hootsuite and Buffer offer a multi-channel solution for social media management, TweetDeck offers a specialist solution specifically for Twitter. This is an awesome tool if you’re focused on your brand’s Twitter presence since it allows you track trends, measure engagement and post from multiple Twitter accounts at once.
Why it’s important: Owned directly by Twitter, TweetDeck offers a seamless way to manage Twitter accounts on a large scale while also providing the most accurate analytics for this channel.
Over the course of the past two years, images have become increasingly important on social media. Posts with images currently drive 94% more traffic than posts without images. As a result, many social media managers are finding themselves learning graphic design with services like Canva.
Why it’s important: Canva takes the guesswork out of creating great graphics by offering templates that are easy to customize and share. It’s also a wonderful first step to learning more complicated design programs like Photoshop and InDesign. Added bonus: Knowing the basics of design will give you an edge over other candidates.
Working in social media involves a unique blend creativity and metrics-driven strategy. In order to maximize the impact of your campaigns, and land a job of your own, it helps to have the best tools at your disposal.
Next, get more career tips for internships and entry-level jobs such as How to Take an Exit Interview and find answers to common interview questions such as What Are Your Weaknesses?
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Working in social media requires a mix of creativity, analysis and knowledge of media trends. In fact, according to Birchbox’s Senior Social Media Manager, Juliette Dallas-Feeney, combining these three things effectively is the key to a successful career in social media. “You have to be creative and thoughtful and be able to adapt quickly because … Continue reading "How to Be a Successful Social Media Manager"
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Working in social media requires a mix of creativity, analysis and knowledge of media trends. In fact, according to Birchbox’s Senior Social Media Manager, Juliette Dallas-Feeney, combining these three things effectively is the key to a successful career in social media. “You have to be creative and thoughtful and be able to adapt quickly because it’s such a fast-moving industry,” she explains. The best way to do this is by having in-depth knowledge of your channels and maximizing their potential through the effective use of testing and analytics.
Here are some things to focus on if you want to maximize success.
Being successful as a social media manager starts with knowing your channels. This means understanding the most effective use of each channel and setting goals that are specific to each one. For example, if Facebook is the biggest traffic driver for your website, knowing what drives engagement on this channel (and how to capitalize on that) should be your main priority.
Pro Tip: Knowing what doesn’t work is just as important as knowing what does work so be sure to keep a close eye on your campaigns and optimize your results by testing.
As well as being an expert on your own channels, being successful means knowing what others in the space are doing. Are they designing campaigns based on trending news stories or using paid ads in a specific way? Those are both great things to be aware of. Although you don’t need to imitate your competitors, it’s important to understand what they’re doing and why. This will give you a sense of how to streamline your own campaigns and what you should be testing on your channels.
Once you have a full understanding of your channels and your competitors, the next step is setting goals that are aggressive but achievable. In order to do that, it’s important to understand how your channels are performing and to develop goals based on previous performance. For Juliette and the Birchbox team, this means focusing on engagement as their primary goal. “Our main goal is to be engaging as many people as possible every single day,” she explains, emphasizing Birchbox’s interaction their community. Doing so will not only improve your relationship with your existing community but will also help the continued growth of the brand.
Few things are as important for optimizing social campaigns as understanding what’s working and why. “There’s a ton of room for experimentation in social media and that’s really key to being successful,” Juliette says. The best way to experiment effectively is by tracking every test you run and using metrics from analytics tools like Google Analytics and Facebook Insights to optimize your campaigns as needed.
Although graphic design skills aren’t a “must-have” for a position in social media, having them will definitely help you do your job more effectively, particularly since graphics are becoming increasingly important for engagement. This means using tools like Canva or Buffer to design graphics that can be used across all of your social channels and creating unique memes and gifs to show off your brand’s unique personality.
Although there’s no magic formula for being a successful social media manager, by following these steps you’ll be sure to maximize engagement and increase awareness for your brand.
Next, get more career tips for internships and entry-level jobs such as 5 Things You Must Do to Prepare for Your Video Interview and find answers to common interview questions such as Are You Willing to Relocate?
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You’ve decided that you want to become a social media manager and you’ve researched interview tips to help you land the job. Whether you’re looking for a paid or unpaid internship or an entry-level job, the next step is to consider the top locations for this industry and find one that suits you. Here are … Continue reading "Top Locations for a Social Media Job"
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You’ve decided that you want to become a social media manager and you’ve researched interview tips to help you land the job. Whether you’re looking for a paid or unpaid internship or an entry-level job, the next step is to consider the top locations for this industry and find one that suits you.
Here are the top locations for a social media job.
New York is considered the hub of digital media for a good reason. It has more than double the number of social media jobs of any other city in the country. This includes everything from digital strategists to copywriters and social media managers. With so many available jobs, there’s a lot of opportunity to advance quickly in the field, making it a great place to start your career.
Average salary: The average salary for an entry-level social media job in New York is $49,000, 15% higher than the national average.
With its bustling tech startup scene, the Golden City comes in second when it comes to social media jobs. Like its East coast counterpart, San Francisco offers great opportunities for those just beginning their careers. The increased demand for social media positions in the city also ensures that you’ll be able to find more advanced roles as you advance in the field. Added bonus: San Francisco has the highest paid social media jobs in the country.
Average salary: The average salary for an entry-level social media job in San Francisco is $55,000, 33% higher than the national average.
Another city with a thriving digital media industry, Chicago has plenty of opportunities for college students and recent grads who are interested in helping brands manage their social media presence. If you’re interested in combining your social media skills with a passion for other industries, this city also has opportunities for social media managers in the financial and medical fields.
Average salary: The average salary for an entry-level social media job in Chicago is $43,000, 3% higher than the national average.
Known as the birthplace of the entertainment industry, Los Angeles is one of the best places to be if you’re interested in social media marketing for news outlets, celebrity magazines and luxury brands. The city also has an emerging startup scene, meaning that there is a lot of opportunity to manage social channels for innovative tech companies too.
Average salary: The average salary for an entry-level social media job in Los Angeles is $44,000, 6% higher than the national average.
If you’re interested in politics, chances are you’ve already thought about moving to Washington D.C. after graduation. And that’s great news because the city has plenty of social media jobs available, especially for news outlets and political organizations.
Average salary: The average salary for an entry-level social media job in Washington D.C is $48,000, 15% higher than the national average.
Landing a great social media job or internship doesn’t just involve building your personal brand and preparing for the interview. It’s also about knowing what kind of lifestyle you want and where you want to live. By knowing which locations offer the best jobs, you can ensure that you’ll find a role that’s right for you in a great location.
Next, get more career tips for internships and entry-level jobs such as Networking Offline and find answers to common interview questions such as What Are Different Types of Public Relations Jobs?.
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If you’re interested in logistics and operations, chances are you already know about supply chains and the crucial role they play in the consumer economy. And if you’re trying to decide whether a supply chain career is right for you, you might be wondering the best way to research different positions. The easiest and most … Continue reading "Top 5 Supply Chain Internships"
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If you’re interested in logistics and operations, chances are you already know about supply chains and the crucial role they play in the consumer economy. And if you’re trying to decide whether a supply chain career is right for you, you might be wondering the best way to research different positions. The easiest and most effective way to do that is through an internship.
Here are the top five supply chain internships.
As a supply chain operations intern, you’ll be working closely with one or more supply chain managers to ensure that operations run smoothly in one or more areas of the supply chain. Depending on your interests and the company you’re interning with, you could be focusing on any number of areas including purchasing, inventory and distribution. Because of its broad scope, this internship offers a wonderful opportunity to gain exposure to several elements of a supply chain and is a great first step towards a career in supply chain management.
Similar to an operations internship, a logistics internship focuses on several key elements of supply chain management from purchasing to distribution and transportation management. As a logistics intern, you’ll be assisting management in ensuring that processes are streamlined and efficient, and that all parts of the supply chain (from manufacturing to customer service) are working in sync.
While logistics and operations internships focus on streamlining general processes, a business analyst internship is a chance to do a deep dive into a few specific elements of the field. During this internship, you’ll be analyzing data related to company operations and making recommendations for how those processes can be proved. Key tasks include performing analyses of business systems, performing QA testing and reporting on the findings. This is a great internship for a business or computer science major.
An industrial engineering internship focuses less on the broad strokes of supply chain management and more on the specifics of one particular aspect. During this internship, you’ll be learning about the planning and coordination required to run one aspect of the supply chain such as distribution. You’ll also be ensuring that the processes in place meet strict engineering standards. This is as especially great internship for someone looking to expand their technical skills or for someone majoring in engineering.
As a manufacturing intern, you’ll be getting hands-on exposure to the production side of a supply chain, particularly when it comes to the manufacturing process. Like an industrial engineering internship, this type of internship is especially great for someone interested in developing their technical skills and being involved with the production cycle.
Although supply chains have been a critical part of the consumer economy for a long time, they have gained increased importance in recent years as the processes involved in getting a product from the manufacturing plant to the consumer have changed. With those changes have come new and increased opportunities for careers in the field. If you’re interested in learning more about a supply chain career, consider taking on an internship to get a hands-on feel for what supply chain management really looks like.
Next, get more career tips for internships and entry-level jobs such as 3 Common Internship Mistakes and How to Avoid Them and find answers to common interview questions such as Tell Me About Yourself.
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Social media is one of the fastest-growing and most exciting fields around. From posting stories on Snapchat to creating engaging posts for Facebook, there’s a lot you can do as a social media manager to increase brand visibility and connect with customers. Whether you’re trying to land your first social media internship or an entry-level … Continue reading "Top Interview Questions for Social Media Jobs"
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Social media is one of the fastest-growing and most exciting fields around. From posting stories on Snapchat to creating engaging posts for Facebook, there’s a lot you can do as a social media manager to increase brand visibility and connect with customers. Whether you’re trying to land your first social media internship or an entry-level job as a social media manager, one of the keys to doing well in an interview is showing that you’re just as analytical as you are creative.
We sat down with Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, to get the inside scoop on what to expect during your interview.
Here are some questions you should prepare to answer in an interview for a social media job:
“This is a really essential question because it shows that you’re thinking ahead and you understand that social media is a fast-moving industry,” Juliette explains. When she asks this question during an interview, she wants to know that candidates are thinking several steps ahead and that they’re able to anticipate new trends before they happen. “I want to know that you’re thoughtful and creative and are thinking more than just ‘in the now’,” she says.
To nail this answer, do some research on new platforms and trend forecasts for the upcoming year. Come prepared with at least two examples to discuss. One of these should focus on a trend for an existing channel while the other should mention an emerging platform that could be the next big thing.
This is another key question that tests your knowledge of the industry and of the differences between platforms. “Not all channels are created equal,” Juliette explains. “You can’t just post something across all channels and have it be the same,” she adds. When she asks this question while interviewing potential candidates at Birchbox, it’s because she wants to know that candidates have a detailed understanding of each platform and can develop strategies that are specific to each one. “I really want to get an understanding from you that you have done your research on these channels, that you are a practitioner on these channels and you know what works and what doesn’t work on each one.”
To answer this question, give an example of a post that you think would perform well on a company’s Facebook page and another post that would do well on Instagram. Then explain why they would be successful on their specific channels.
Pro Tip: Looking at the company’s past activity and finding trends among channels is a great place to start. This will give you important insights into the brand voice and help you understand what types of posts perform well for them.
This question is a great chance for you to give the interviewer an inside look at your personality and to talk about what media brands and personalities inspire you. When preparing your answer, be honest but don’t pick the most obvious choice. “Don’t say that it’s Birchbox because that’s cheating,” Juliette jokes. Instead, show that you know the social media space and that you’re familiar with brands and influencers who are making a difference. Mention the name of your favorite account, approximately how many followers they have and give a specific reason for why you like them such as the fact that they post funny memes on Instagram. This will show that you understand what goes into making a successful brand or personality on social media.
This is a chance for you to show off your own social media presence and talk about how the insights you’ve gained will help you increase engagement for the company’s brand. “I want to see that you have your own following,” Juliette says. She’s also interested in how you’re able to maintain a cohesive voice across different platforms while ensuring that you’re posting content that works best for each one. “I want to see something that shows me that you really understand social media so that you can bring that experience into working for a brand.”
When talking about your social presence, frame your experience in terms of goals. If you’re aiming to a thought leader in a specific area (like entertainment or politics), mention that. Then talk about the strategies you’ve used to increase engagement and reach your goals.
Pro Tip: Make sure to clean up your social media channels before the interview. This will ensure that you’re putting your best foot forward with the hiring manager and spotlighting the things that make your work unique.
In a fast-moving industry like social media, landing a great job is all about showing that you’re up-to-date with the latest industry trends and that you’re able to leverage them to build your personal brand and the brand of the company you want to work for. By preparing your answers to these questions, you’ll impress your interviewer and to get one step closer to your dream job at a great brand like Birchbox.
Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For In An Internship and find answers to common interview questions such as Why Do You Want to Work Here?
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